Engaging Communities With the News @ TBD

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Engaging Communities With the News @ TBD. Jim Brady April 2, 2011. The TBD Theory. No news site can be successful in the 21 st century by having readers. The TBD Theory. No news site can be successful in the 21 st century by having readers It needs to have engaged participants. - PowerPoint PPT Presentation

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  • Engaging Communities With the News @ TBDJim BradyApril 2, 2011

  • The TBD TheoryNo news site can be successful in the 21st century by having readers

  • The TBD TheoryNo news site can be successful in the 21st century by having readers

    It needs to have engaged participants

  • The TBD TheoryNo news site can be successful in the 21st century by having readers

    It needs to have engaged participants

    And they need to be engaged in journalism, not uploading pet photos.

  • EngagementAs viewed by many news organizations

  • EngagementAs viewed by many news organizations.

  • EngagementAs it should be viewed by all news organizations...

  • EngagementAs it should be viewed by all news organizations.

  • How TBD Went About ItWe built a community network of more than 220 local sites.

  • How TBD Went About ItTBD curated the best content about the DC region, regardless of source.

  • How TBD Went About ItWe leveraged our audience to report out stories, both individually and collectively.

  • How TBD Went About ItWe drove traffic to the work of our community network members.

  • How TBD Went About ItWe delivered curated information about areas our users told us were important.

  • How TBD Went About ItWe used Twitter and Facebook to gather news, not just disseminate it.

  • How TBD Went About ItWe were conversational in tone in all social media. No Headline-Colon-Link here.

  • How TBD Went About ItWe didnt treat mobile as an add-on; we hired mobile developers and designed apps that appealed to the need of mobile users..

  • How TBD Went About ItWe did events with local bloggers and other interested parties.

  • How TBD Went About ItWe held public office hours at coffee houses in the region.

  • How TBD Went About ItWe offered free training to community members on social media, blogging, SEO, ethics, etc.

  • The ResultsUnique VisitorsNovember 2010--715,000

  • The ResultsUnique VisitorsNovember 2010--715,000December 2010--838,000

  • The ResultsUnique VisitorsNovember 2010--715,000December 2010--838,000January 2011--1,500,000

  • The ResultsWe had a terrific buzz in DC-region blog community, who viewed us as partners, not rivals.When possible, local bloggers naturally linked to TBD vs. other local media.Consumers created a hashtag #HeyTBD to alert us to potential breaking news stories in the area.We were able to leverage the community to produce better journalism than we could have by ourselves.

  • Since Then?

  • Since Then?Not much has really happened

  • Thanks!Hope you enjoyed your stay. Please come again.

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