Everything You Need To Know About Content Marketing slide 0

Everything You Need To Know About Content Marketing

  • Published on
    16-Apr-2017

  • View
    1.333

  • Download
    84

Transcript

Slide 1Everything You Need To Know About Content MarketingHana Abaza, Director of Marketing at Uberflip @hanaabaza1WHY ITS HOTAuthoring Create your content. Distribution Get your content out there. Metrics See how your content performs. 2WHY ITS NOTAuthoring Create your content. Distribution Get your content out there. Metrics See how your content performs. 3Content Marketing LandscapeCreate yourcontentSee howyour contentperformsGet yourcontentout thereAUTHORINGDISTRIBUTIONMETRICSAuthoring Create your content. Distribution Get your content out there. Metrics See how your content performs. 4MODERN DAY CONTENT MARKETINGCreateyourcontentSee howyour contentperformsGet yourcontentout thereCreatea killerexperienceAUTHORINGEXPERIENCEDISTRIBUTIONMETRICSAuthoring Create your content. Distribution Get your content out there. Metrics See how your content performs. 5CONTENT MARKETING TRENDS6Content Marketing Trends1. Marketing Team MakeupTEAMCONTENT7Content Marketing Trends2. Responsive Design8Content Marketing Trends3. Link Earning vs. Link Building 9Content Marketing Trends4. Curation & Custom Streams10Content Marketing Trends5. Brand Journalists Take The ReinsThe recent acquisition of leading ABC news anchor, Katie Couric, as Yahoos Global Anchor, is a clear sign that online content is where the mainstream is heading.11CONTENT MARKETING STRATEGIES121. Define your targetsContent Marketing Strategy132. Understand your buyersContent Marketing Strategy14Content Marketing Strategy3. Set conversion goals154. Context and distributionContent Marketing Strategy16Content Marketing Strategy5. Keep it aligned176. Is it scalableContent Marketing Strategy18CONTENT MARKETING SKILLS19Content Marketing SkillsContent Ideas20Content Marketing SkillsContact with Sales / SupportAsk Customers or ProspectsTake Advantage of Tools!Flip over to browser and show klout, hubspot idea generator, buffer 21Content Marketing SkillsCreatingContent22Content Marketing SkillsWhat is the purpose of this piece?What is the best format for it?Where will it be distributed?Flip over to browser and show klout, hubspot idea generator, buffer 23Content Marketing SkillsReduce, ReuseRecycle24Examples25Examples26Examples27LEAD GENERATION28Lead GenerationCTAs in Content MarketingContextual CTAsAutomation vs. Manual29Lead Generation30Lead Generation( 2011 )( 2014 )31CONTENT MARKETING METRICS32Content Marketing MetricsEngagement Metrics: time on site, pages per visitAlso, a note about SEO33Content Marketing MetricsCTA Performance34Content Marketing MetricsLead & Customer Conversion35Content Marketing OperationsSet up your processes!Editorial CalendarIdea Gen ToolsDistribution ToolsLead Gen ToolsMeasurement Tools36Hana Abaza, Director of Marketing at Uberflip @hanaabaza37