Everything You Need To Know About Content Marketing slide 0

Everything You Need To Know About Content Marketing

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    16-Apr-2017

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Slide 1

Everything You Need To Know About Content MarketingHana Abaza, Director of Marketing at Uberflip @hanaabaza

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WHY ITS HOT

Authoring Create your content. Distribution Get your content out there. Metrics See how your content performs.

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WHY ITS NOT

Authoring Create your content. Distribution Get your content out there. Metrics See how your content performs.

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Content Marketing Landscape

Create yourcontent

See howyour contentperforms

Get yourcontentout thereAUTHORINGDISTRIBUTIONMETRICS

Authoring Create your content. Distribution Get your content out there. Metrics See how your content performs. 4

MODERN DAY CONTENT MARKETING

CreateyourcontentSee howyour contentperformsGet yourcontentout there

Createa killerexperienceAUTHORINGEXPERIENCEDISTRIBUTIONMETRICS

Authoring Create your content. Distribution Get your content out there. Metrics See how your content performs.

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CONTENT MARKETING TRENDS

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Content Marketing Trends1. Marketing Team Makeup

TEAMCONTENT

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Content Marketing Trends2. Responsive Design

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Content Marketing Trends3. Link Earning vs. Link Building

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Content Marketing Trends4. Curation & Custom Streams

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Content Marketing Trends5. Brand Journalists Take The Reins

The recent acquisition of leading ABC news anchor, Katie Couric, as Yahoos Global Anchor, is a clear sign that online content is where the mainstream is heading.

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CONTENT MARKETING STRATEGIES

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1. Define your targets

Content Marketing Strategy

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2. Understand your buyers

Content Marketing Strategy

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Content Marketing Strategy

3. Set conversion goals

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4. Context and distribution

Content Marketing Strategy

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Content Marketing Strategy

5. Keep it aligned

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6. Is it scalable

Content Marketing Strategy

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CONTENT MARKETING SKILLS

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Content Marketing Skills

Content Ideas

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Content Marketing SkillsContact with Sales / Support

Ask Customers or Prospects

Take Advantage of Tools!

Flip over to browser and show klout, hubspot idea generator, buffer 21

Content Marketing Skills

CreatingContent

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Content Marketing SkillsWhat is the purpose of this piece?

What is the best format for it?

Where will it be distributed?

Flip over to browser and show klout, hubspot idea generator, buffer 23

Content Marketing Skills

Reduce, ReuseRecycle

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Examples

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Examples

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Examples

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LEAD GENERATION

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Lead GenerationCTAs in Content Marketing

Contextual CTAs

Automation vs. Manual

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Lead Generation

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Lead Generation

( 2011 )( 2014 )

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CONTENT MARKETING METRICS

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Content Marketing MetricsEngagement Metrics: time on site, pages per visit

Also, a note about SEO33

Content Marketing MetricsCTA Performance

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Content Marketing MetricsLead & Customer Conversion

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Content Marketing OperationsSet up your processes!

Editorial Calendar

Idea Gen Tools

Distribution Tools

Lead Gen Tools

Measurement Tools

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Hana Abaza, Director of Marketing at Uberflip @hanaabaza

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