FRONT END INNOVATION Ideation methods - ?· CONTENT Different thinking modes for in innovation Ideation…

  • Published on
    27-Aug-2018

  • View
    213

  • Download
    0

Transcript

FRONT END INNOVATION Ideation methods CONTENT Different thinking modes for in innovation Ideation methods TOOLS AND METHODS Brainstorming Brainstorming based on personas Brainstorming Scamper Lotus blossom FRONT END INNOVATION PROCESS Two kind of thinking modes are needed in innovation process: Divergent thinking and Convergent thinking Divergent thinking is about searching new solutions (ideation) and convergent thinking is about choosing and optimizing the best solution DIFFERENT THINKING MODES FOR INNOVATION Multidisciplinary innovation process brings together people with different cognitive styles: creative and adaptive Concept development needs creative divergent and adaptive convergent phases Exploring a problem from different angles is divergent and selecting the problem is convergent Generating ideas and concepts considering alternatives is divergent and selecting the concept is convergent Evaluation means divergent monitoring of the use and convergent action DIFFERENT THINKING MODES FOR INNOVATION DIFFERENT THINKING MODES FOR INNOVATION Search for potential with generative ideation and visualisation Restriction of potential evaluation, user testing Integrated sharing Integrated ideation Integrated evaluation Integrated analysis Goal Solution DIVERGENT CONVERGENT DIFFERENT THINKING MODES FOR INNOVATION DIVERGENT - producing multiple or alternative answers - the use of subjective judgements and intuition - supported by soft or qualitative methods - making unexpected combinations - linking remote associates - answers may vary from person to person - answers are novel, unusual or surprising - idealising: to bring the system closer to a desired state - objective is to change the system so the problem cannot arise - creative and participative holistic approaches. DIFFERENT THINKING MODES FOR INNOVATION CONVERGENT - deriving the correct answer to a clearly defined question - the rational approach - selects actions that lead to the best possible or optimal outcome - makes use of mathematical and computer models - complete objectivity and rationality - supported by scientific or quantitative methods - emphasises speed, accuracy, logic - accumulating information, recognising the familiar, reapplying set techniques, and preserving the already known - applying logical search, recognition and decision-making strategies - it leads to a single best answer. User needs Market research Concept design Product design New technologies Models, prototypes Product testing Production technologies Marketing plan Execution of marketing Company commitments, Networks Market testing Distribution channels Prising Logistics Marketing material New concepts Product development Business planning Production engineering Planning of the Marketing Business planning DIFFERENT THINKING MODES FOR INNOVATION IDEATION METHODS Ideation methods help to create imaginative ideas and to spot opportunities that might otherwise be missed Ideation methods help to find different potential solutions for the design problem Idea generation takes into consideration mental imagery processes, associations, association chains, metaphors and metonyms and the processes of using different senses IDEATION METHODS When having ideation session trust and respect between team members are essential Avoid following: I know this much better! What a stupid idea! And what do you know about this? It might not be possible to produce! I just steal the ideas! THE RATE OF EXPLORATION Most new ideas are bad Search a lot of alternatives quickly, without fear of failure To find good new ideas is to have lot of them, by throwing away the bad ones Fail early and often to make a good result in the end Let go of perfectionism and use a process of trial and error An organisation and the teams in it must have a permission to fail The failing in the early stages is cheap and helps learning Creative risk taking occurs only in a safe context The end purpose is still to finally solve problems The understanding is built gradually Concretisation is necessary especially when there are people from different fields participating the process Only concretisation really reveals what the discussion was about = suitability of the design process and visual methods THE ROLE OF VISUALISATIONS IN IDEATION PROCESS BRAINSTORMING - TOOL Rules for ideation sessions 1. Defer judgment 2. Encourage wild ideas 3. Build on the ideas of others 4. Stay focused on the topic 5. One conversation at a time 6. Be visual 7. Go for quantity http://www.openideo.com/fieldnotes/openideo-team-notes/seven-tips-on-better-brainstorming HOW? Define the problem or challenge Produce first by yourself as many new ideas as possible by writing or drawing them Present your ideas to the other team members After this, generate new ideas based on the entire teams ideas BRAINSTORMING: BASED ON PERSONAS - TOOL Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking HOW? Start with defining the problem Identify a persona to focus on Instructions how to create a user persona Ideate how you would deal with the problem if you were the persona BRAINSTORMING: BASED ON PERSONAS - TOOL Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking BRAINSTORMING: SCAMPER - TOOL Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking HOW? Select a product or service to apply the method Go trough the list of Scamber questions one by one and at the same time create as many ideas as you can BRAINSTORMING: SCAMPER - TOOL Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking LOTUS BLOSSOM - TOOL Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking HOW? Define the problem or challenge and write it in the centre of the matrix Write eight related ideas around the centre Each idea becomes the central idea of a new blossom Continue by writing eight related ideas around the every central ideas LOTUS BLOSSOM - TOOL Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking