Get More Customers with Forms Autoresponders the design / content of the form on the left side web form ... Create your Autoresponder rules to suit. ... Email Design: Create Emails that Convert ...

  • Published on
    28-May-2018

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  • Get More Customers with Forms & Autoresponders

    Welcome to todays online training session!

    You are currently in LISTEN ONLY MODE and will not hear anything until we begin.

    Ask me anything you like in the chat box in your GoToTraining control panel.

    Melina Kellam Community & Training Manager, Vision6

  • Get More Customers with Forms & Autoresponders

    1) An easy process

    2) Ways to reuse the process

    3) How to set it up

    4) Your questions

  • The power of web forms

    193%

  • The process

  • The process

    1. List to store contacts

    2. Sign up form

    3. Double Opt-In

    4. Welcome email

    PROMOTE!

  • The processCAPTURE/ GROW ENGAGE CONVERT

  • The process: 1. List set up

  • The data needs to go somewhere:

    Use existing contact list OR Create new empty list

    The process: 1. List set up

  • The process: 2. Create sign up form

  • The process: 2. Create Sign up form

    Collect minimal information

  • The process: 2. Create Sign up form

    Collect minimal information

    Tell them what to expect

  • The process: 2. Create Sign up form

    Collect minimal information

    Tell them what to expect

    Thank you page

  • The process: 2. Create Sign up form

    Collect minimal information

    Tell them what to expect

    Thank you page

  • The process: 2. Create Sign up form

    Collect minimal information

    Tell them what to expect

    Thank you page

    Privacy policy

  • The process: 2. Create Sign up form

    Collect minimal information

    Tell them what to expect

    Thank you page

    Privacy policy

    Testimonials

  • The process: 2. Promote form!

  • The process: 2. Promote form

    Website

  • The process: 2. Promote form

    Website

    Facebook

  • The process: 2. Promote form

    Website

    Facebook

    Emails

  • The process: 2. Promote form

    Website

    Facebook

    Emails

    Social media

  • The process: 2. Promote form

    Website

    Facebook

    Emails

    Social media

    Over the phone

  • The process: 2. Promote form

    Website

    Facebook

    Emails

    Social media

    Over the phone

    Over the counter

  • The process: 2. Promote form

    Website

    Facebook

    Emails

    Social media

    Over the phone

    Competitions

  • The process: 3. Double opt-in

  • The process: 3. Double opt-inConfirm your subscription Email

    To reduce bounces

    To avoid blacklisting

    Improve campaign performance

    To get quality subscribers

  • The process: 3. Double opt-in

    No distractions

    One clear call to action (confirm)

    Set expectations

    Give reason to confirm

    (offer/incentive)

  • The process: 4. Welcome Email

  • The process: 4. Welcome Email

    Build rapport

    Set expectations

    Update profile

    Follow us on social

    Getting started / resources

    Free stuff

  • The process

    1. List to store contacts

    2. Sign up form

    3. Double Opt-In

    4. Welcome email

    PROMOTE!

  • Re-use the process!

  • Re-use the process: EVENT REGISTRATIONS

    1. List to store RSVPs

    2. RSVP form

    3. Booking confirmation

    4. Reminder email

    PROMOTE!

  • Re-use the process: INFORMATION REQUEST

    1. List to store requests

    2. Request form

    3. Email with information

    4. Follow up

    PROMOTE!

  • Re-use the process: SURVEYS

    1. List to store survey responses

    2. Survey form

    3. Thank you email

    4. Follow up email

    PROMOTE!

  • Re-use the process: COMPETITIONS

    1. List to collect entries

    2. Competition form

    3. Youre in the draw email

    4. Winner email

    PROMOTE!

  • The processCAPTURE/ GROW ENGAGE CONVERT

  • Demo

  • 1. Go to Lists and either create a new empty list to collect subscribers into, or you might already have an

    existing list to use.

    2. Select Edit next to the List you want to collect subscribers into.

    3. Design your web form. Create fields for your form on the right side of the screen. Edit the design /

    content of the form on the left side web form editor.

    4. Edit the Thank you page. Click the Thank you page tab in the web form editor to customise.

    5. Promote web form. Use links at the top of the screen Add to website ( to get code, URL and short link

    for form), Add to Facebook ( to add to your business facebook page)

    6. Create Double Opt In Email in Messages with Confirm Subscription Link (Create Link > Web forms >

    Confirm Subscription)

    7. Create Welcome Email in Messages

    8. Go to Automation to set up Autoresponders. Create your Autoresponder rules to suit.

    Steps for automated sign up process

  • Questions?

  • Free online trainingSessions

    Getting Started (30mins)

    Features & Capabilities Overview (30mins)

    Email Design: Create Emails that Convert (45mins)

    Database Management (45mins)

    Get More Customers with Forms & Autoresponders (30mins)

    How to Automate Your Event Marketing (30mins)

    SMS: Marketing at Light Speed (30mins)

    Integrations: Connect your online tools with Vision6 (30mins)

    Register: www.vision6.com.au/resources/training

    http://www.vision6.com.au/resources/training