Get Swimming by Anne Adams-King

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    23-Mar-2016

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Anne Adams-King September 2010 Government programme to offer over 60s and under 16s free swimming across the country Improve the swimmers experience so they would continue to swim even when they had to pay circa 140m investment Culture change -Environment Programming of pools Funding to remove barriers Creative marketing out of four walls Relationships How did we do it ? How did we do it ?

Transcript

  • Anne Adams-KingSeptember 2010

  • Free Swimming?Free Swimming? Government programme to offer

    over 60s and under 16s free swimming across the country

    Improve the swimmers experience so they would continue to swim even when they had to pay

    circa 140m investment

  • How did we do it ?How did we do it ? Culture change - Environment Programming of pools Funding to remove barriers Creative marketing out of four walls Relationships

  • Successful areasSuccessful areas More people went swimming and brought friends/ family

    who paid Inspired local investment from Local Authorities Marketing

    Marketing low cost options to specific markets Share good practice Provide guidance centrally and resources online

    Took longer than thought to plan and get capacity in pools Adult lessons now seen in different light Having people on the ground to build relationships

  • RecommendationsRecommendations

    Longer term security Focus more on deprived or low

    swimming participation areas Target non-swimming adults Make pools more attractive to

    swimmers Time required to build relationships Share good practice Ensure staff are well trained - all

    aspects Monitor and evaluate

  • Did it make a Difference?Did it make a Difference? Got people into or back into swimming Increased media interest Adult lessons Investment in pools and people More people active

    Thinking about trying it?www.culture.gov.uk/publications/7190.aspx

  • Thank you Thank you

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