Google AnalyticsGoogle Analytics. Getting Started 1.Register with Google Analytics www.google.com/analytics.

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    22-Dec-2015

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Slide 1 Google AnalyticsGoogle Analytics Slide 2 Getting Started 1.Register with Google Analytics www.google.com/analytics Slide 3 Getting Started 2. Get the Google Analytics Module www.drupal.org/project/google_analytics Slide 4 Getting Started 3. Configure the module Your site > Configuration > System > Google Analytics Slide 5 Getting Started 3. Configure the module Your site > Configuration > System > Google Analytics VIDEO WALKTHROUGH VIDEO WALKTHROUGH Slide 6 Slide 7 Some setup questions Slide 8 Should you upgrade to Universal Analytics? https://developers.google.com/analytics/devguides/collection/upgrade/index#benefits You might already be using Universal Analytics! On Google: Look for Analytics.js in your tracking script (not ga.js or others) On Drupal: Newer versions (6.x-4.x, 7.x-2.x, 8.x-2.x) of Drupal module support Universal Analytics Slide 9 What are Accounts, Properties, and Views? Look for Analytics.js in your tracking code (not ga.js or any other script) Newer versions (6.x-4.x, 7.x-2.x, 8.x-2.x) of Drupal module support Universal Analytics All the data belonging to a single tracking code Your data, as presented by Google after filters have been applied Basically everything Slide 10 Are you tracking the wrong traffic? Your GA Data Your Test Site Your Live Site Any random site UA-39779745-1 The Problem Slide 11 Are you tracking the wrong traffic? The Solution: Use a hostname filter https://blog.kissmetrics.com/protect-analytics-from-hacking/ Slide 12 Are your filters going to destroy your data? The Solution: Make sure you have a Testing view Slide 13 Are you tracking internal search? You probably should be! Google Analytics View settings Google Analytics Module settings Slide 14 Lets jump into the data! Slide 15 Contextual HelpInline Education Google Analytics Academy https://analyticsacademy. withgoogle.com/explorer https://analyticsacademy. withgoogle.com/explorer Lynda.com Essential Training www.lynda.com/Google- Analytics-tutorials/ Google-Analytics-Essential- Training/160343-2.html www.lynda.com/Google- Analytics-tutorials/ Google-Analytics-Essential- Training/160343-2.html More Resources

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