How to Prepare for a Successful Book Launch

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How to Prepare for a Successful Book Launch. By Sally Bosco. Be visible and provide value to your readers. Questions to consider: What is your value? Who needs your value the most? Where do those who need your value congregate in large numbers? - PowerPoint PPT Presentation

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How to Prepare for a Successful Book Launch By Sally BoscoBe visible and providevalue to your readers.Questions to consider:What is your value?Who needs your value the most?Where do those who need your value congregate in large numbers?How can you create a consistent experience for your readers/audience?Six months prior to publication: Social media basics:Web page, Blog, Facebook, Twitter, Goodreads, Amazon author page http://sallybosco.com Author platform:Author identity and cohesive messageAuthor promo basics:Blurbs, logline, bio, headshotSix months prior to publication 2: Organization:The evil spreadsheets, desktop foldersLearn from successful authors:Reverse-engineer books that are similar to yours.Find your target audience:What existing audience do you have?Draft communication approach.Begin interacting with your target audience.Give readers something of value.Make your book discoverable.Six months prior to publication 3: Prepare blog posts:While youre writing your book, write blog posts drafts.Keep a running list of possible blog topics.Blog tours list:Compile a list of possible sites. Research possible paid advertising:Book Bub, Net GalleySix months prior to publication 4: Book reviews:KEEP A SPREADSHEET! * Compile lists:Reviewers and book bloggers who fit your subject matter.Trade publications written for those with an interest in your niche.Reviewers who have reviewed your books in the past.Places that do pre-publication reviews. Create a sample book review query. *Review Request: YA Contemporary-Cevins Deadly SinDear :I very much enjoyed your review of Happy Families by Tanita S. Davis. Since its along the same lines, I thought you might enjoy my young adult novel, Cevins Deadly Sin. Please see info below.Who knew that a little pair of red lace panties could get him into so much troubleSummary: Cevins Deadly Sin is the story of a hetero, teen cross-dresser: his struggles with first love, self-identity and bullying during his senior year in a small, Florida town. Cevin thinks that moving to Tilapia, Florida is the worst thing that ever happened to himuntil he falls for Tessa. She may be the one person who can accept his cross-dressing, but her brother Hunts goal is to make Cevins life a living hell. When Hunt outs him at school, Cevin has to figure out how to come to terms with his own identity in order to keep Tessa and quite possibly save his own life.This book was my thesis for an MFA in Writing Popular Fiction from Seton Hill University.Significance: Cevins Deadly Sin is one of the only depictions of a hetero teen cross-dresser in YA literature. It portrays an otherwise normal teen boy and his struggles in learning how to turn his outsider status at school into an asset.The core issues: dealing with bullying learning how to turn being an outsider into an asset tolerance of gender non-conforming people accepting others as they are accepting yourself and your own individualityAbout me: My other published novels are: AltDeath.com, Shadow Cat (written as Zoe LaPage) and the Werecat Chronicles.Book info:Author: Sally BoscoTitle: Cevins Deadly SinPublisher: Queer Teen Press - http://www.queerteen-press.com/ Email: sallybosco@mac.comAuthor URL: http://SallyBosco.comAmazon link: http://tinyurl.com/cevinprintISBN for print: 978-1-49487-435-3Price: $12.50ISBN for ebook: 978-1-61152-510-6Price: $7.99Length: 97,473 words / 296 pagesGenre: Young adult contemporary LGBTQAge Range: 12 and upRelease Date: 02/19/2014Formats available: Print, HTML, PDF, mobi (Kindle), and EpubId be happy to send you a copy in the format of your choosing.Thank you so much for your consideration,Sally BoscoSix months prior to publication 5: Press/media kit (all virtual/electronic): * Decide upon a format.Compile the relevant info for your press kit.1st page - Press release about you and your book. Focus on what makes your book unique.2nd page - More info about your book (theme, summary, why this book is relevant, core issues)3rd page - Your bio, headshot and list of other books. Include awards, distinctions, links to relevant blog posts and favorable reviews.4th page - Interview questions and answersEvery page should have your name, email and URLST. PETERSBURG, FLJune 6, 2014 Local author, Sally Bosco, announces the debut of her young adult novel, Cevins Deadly Sin. Its the story of a hetero, teen cross-dresser: his struggles with first love, self-identity and bullying during his senior year in a small, Florida town.Cevins Deadly Sin is one of the only depictions of a hetero teen cross-dresser in YA literature.I wrote Cevins Deadly Sin because I became aware of the fact that its still culturally acceptable to ridicule people who dress in a gender non-conforming way. Cross-dresser teens dont quite fit in with the trans kids or gay kids, and as a result they are left on their own to cope. I wanted to give these teens a book that would show them in a positive light and help them to survive high school. But above all, Cevins Deadly Sin is the story of an outsider, and anyone who has ever felt different from everyone else will be able to relate to this book.Sally Bosco received her MFA in Writing Popular Fiction from Seton Hill University. This was her thesis novel for that program, taking her six years to write from concept to final book.Set in the fictional town of Tilapia, Florida, Cevins Deadly Sin is a contemporary young adult novel about a closeted, hetero teen cross-dresser. Cevin thinks that moving to a small town is the worst thing that ever happened to himuntil he falls for Tessa. She may be the one person who can accept his cross-dressing, but her brother Hunts goal is to make Cevins life a living hell. When Hunt outs him at school, Cevin has to figure out how to come to terms with his own identity in order to keep Tessa and quite possibly save his own life.Contact:Sally BoscoEmail:sallybosco@mac.comURL: http://sallybosco.comFacebook: HYPERLINK "https://www.facebook.com/sally.bosco.3" https://www.facebook.com/sally.bosco.3Twitter: HYPERLINK "https://twitter.com/SallyBosco" https://twitter.com/SallyBoscoAuthor: Sally BoscoTitle: Cevins Deadly SinGenre: Young adultcontemporary LGBTQPublisher: Queer Teen PressHYPERLINK "http://www.queerteen-press.com/"http://www.queerteen-press.com/ Amazon link: HYPERLINK "http://tinyurl.com/cevinprint" http://tinyurl.com/cevinprintAboutSally Bosco:Sally Bosco has a fascination with gender: the perceptions we have, the attitudes people have toward those who dont fit into the usual categories, and the feelings we have about our own genders. She loves writing young adult fiction because she strongly relates to teenage angst, the search for self-identity and the feelings of being an outsider. Her published novels include HYPERLINK "http://www.amazon.com/Death-Divided-AltDeath-Series-ebook/dp/B00BI7BLXE/ref=sr_1_2?s=digital-text&ie=UTF8&qid=1370712809&sr=1-2&keywords=death+"Death Divided, HYPERLINK "http://www.amazon.com/The-Werecat-Chronicles-Sally-Bosco/dp/0615496202/ref=tmm_pap_title_0?ie=UTF8&qid=1344719428&sr=8-1"The Werecat Chronicles, HYPERLINK "http://www.amazon.com/Shadow-Paranormal-Erotic-Romance-ebo"Shadow Cat(written as Zoe LaPage), and her newest book, HYPERLINK "http://www.queerteen-press.com/index.php?main_page=product_info&cPath=25&products_id=122"Cevins Deadly Sin. She has been published in numerous magazines and anthologies and has an MFA degree in Writing Popular Fiction from HYPERLINK "http://www.setonhill.edu/academics/graduate_programs/fiction"Seton Hill University. For more information, please visit HYPERLINK "http://sallybosco.com"http://sallybosco.com.FOR IMMEDIATE RELEASE:CEVINS DEADLY SIN LOCAL AUTHOR LAUNCHES TEEN CROSS-DRESSER, ANTI-BULLYING NOVELAbout Cevins Deadly Sin:Who knew that a little pair of red lace panties could get him into so much troubleTheme: Cevins Deadly Sin is the story of a closeted, hetero teen cross-dresser. In most ways hes a normal kid, yet he has that one difference he has to hide. It makes him feel that no one will accept him for his true self. This story explores the feelings of being an outsider, of having that one thing you have to conceal from the world. He has to gather all of his internal resources in order to overcome the bullying he faces at school.For teens, fitting in seems like the most important thing in the world. Those who are different can be made to feel like outcastsnot realizing that as you get older these differences can become an asset. Cevins Deadly Sin encourages people to celebrate their differences, that each persons true self is unique and beautiful. The world is bigger than it appears to be in high school, and you dont have to fit inyou just have to be you. Life on the fringes is a fine place to be.Summary: Cevins worst nightmare comes true when he and his mom move to a small Florida town. In Tilapia high fashion is a flannel shirt with the sleeves chopped off, and the only entertainment is the Friday night football games. Cevin wants nothing more than to blend in and get through the year so he can graduate and leave the small town forever. When he meets Tessa, an introverted Goth girl, his plans to remain dethatched and not have a life are forever turned upside down. Shes friendly to him and hes at first suspicious, but her poetic nature draws her to him. He starts to believe she might be the only one who could accept him for what he is. His challenge is getting up the nerve to tell her about his cross-dressing.Cevin, though, has a larger problem: two of the local bullies have discovered his proclivity for wearing womens clothing. One of them turns out to be Tessas brother, who threatens to out him if he doesnt stop seeing his beloved sister. Cevin will do nothing of the kind, and when their bullying escalates, Cevin has to figure out how to survive their viciousness while still seeing Tessa and preserving his own identity.When Cevins friendship with Tessa develops into something more, he realizes that shes a kindred soul who doesnt fit in. But Tessa has secrets, too, and Cevins friendship with her could lead him to the fulfillment of his dreams or to his own demise.Why this book is relevant: Cevins Deadly Sin explores the life of a hetero teen cross-dresser who is otherwise a normal kid. Too often in the media cross-dressers are portrayed as psychopaths and serial killers. There is very little fiction that depicts cross-dressers in a positive light. The open ridicule of gender non-conforming people is rampant in our society, and bullying of those who are different from the norm is a huge issue in our schools. Cevins Deadly Sin explores how to deal with bulling in a constructive way, turn being an outsider into an asset and accept yourself for what you are. Teacher kits and readers guides are available for in-school and readers group discussions.Our school libraries are not providing enough LGBTQ-themed literature for teens as cited in an article in School Library Journal, SLJ to Publish Dedicated Issue on Diversity, by Kathy Ishizuka. Cevins Deadly Sin helps to close the gap in providing positive role model fiction for this demographic.Core issues: dealing with bullying learning how to turn being an outsider into an asset tolerance of gender non-conforming people accepting others as they are accepting yourself for the gloriously individual being that you areTeacher kit and readers guides are available upon request.Author: Sally BoscoTitle: Cevins Deadly SinGenre: Young adult contemporary LGBTQPublisher: Queer Teen Press HYPERLINK "http://www.queerteen-press.com/" http://www.queerteen-press.com/Amazon link: HYPERLINK "http://tinyurl.com/cevinprint" http://tinyurl.com/cevinprintISBN for print:978-1-49487-435-3Price: $12.50ISBN for ebook:978-1-61152-510-6Price: $7.99Length: 97,473 words / 296 pagesWholesale and reseller orders available through Ingram, Baker and Taylor, or HotNote Books.Sally Bosco HYPERLINK "mailto:sallybosco@mac.com" sallybosco@mac.com HYPERLINK "http://sallybosco.com" http://sallybosco.com Shadow CatAdult Paranormal RomanceIn search of the Werecat CodeWhen Isabelle Renard moves to the Loire Valley to restore a five hundred-year-old fresco, she doesnt expect to fall in love with Jules Valdrome, a handsome and enigmatic Frenchman who turns out to be a shape-shifting werecat. She is bitten by a renegade vampire werecat and soon learns that the secret of breaking the curse is hidden within a fourteenth-century fresco by artist, Franios Clouet. His mysterious symbols point to an underground society of werecats dating back to the Egyptian cat goddesses.The Werecat ChroniclesYA Paranormal RomanceWhat would you do for love?Confused by heightened senses and a heat that overwhelms her body and mind, shy, sheltered Kenley discovers that shes a werecat. And not just any old werecatshes part of a royal lineage that goes back to the Egyptian cat goddesses. Shes eager to embrace her new heritage. After all, who wouldnt want the strength and agility of a cat and, well, a few other special abilities? But when she falls in love with Luis, the crown prince of an opposing faction of werecats, shes tempted to do the unspeakable to be with the boy she loves.Death DividedYA Horror, Paranormal RomanceCyberspace has fangsAn online murder mystery club for teens discovers that they have a real murder to solve when one of their members is found dead under suspicious, perhaps even paranormal circumstances. The AltDeath Club knows that their friend Rachel didnt commit suicide. An energy vampire is prowling their isolated stretch of Northern Neck, Virginia. The AltDeathers must find the killer before they, too fall prey to the vampires foul trap. Tori St. James, her wheelchair-bound boyfriend, Matt, and the rest of the AltDeath Club uncover the truththat cyberspace has fangs.Other books by Sally Bosco:Sally Bosco Bio:Sally Bosco has a fascination with gender: the perceptions we have, the attitudes people have toward those who dont fit into the usual categories, and the feelings we have about our own genders. She is inexplicably drawn toward the Uncanny, the shades of gray between the light and dark, the area where your mind hovers as youre falling off to sleep. She loves writing young adult fiction because she strongly relates to teenage angst, the search for self-identity and the feelings of being an outsider.Her published novels include HYPERLINK "http://www.amazon.com/Death-Divided-AltDeath-Series-ebook/dp/B00BI7BLXE/ref"Death Divided andDeath Undone (written with Lynn Hansen), HYPERLINK "http://www.amazon.com/The-Werecat-Chronicles-Sally-Bosco/dp/0615496202/ref=tmm_pap_title_0?ie=UTF8&qid=134"The Werecat Chronicles, HYPERLINK "http://www.amazon.com/Shadow-Paranormal-Erotic-Romance-ebook/dp/B003XNTWC8/ref=sr_1_2?ie=UTF8&qid=1363719672&sr=8-2&keywords=zoe+lapage"Shadow Cat(written as Zoe LaPage), and her newest book, Cevins Deadly Sin, the struggles of a hetero teen cross-dresser. She contributed a chapter on writers craft to HYPERLINK "http://www.amazon.com/Many-Genres-"Many Genres, One Craft. Shes had short stories published in literary magazines and anthologies, including the HYPERLINK "http://www.amazo"Small Bites, HYPERLINK "http://www.amazon.com/Hazard-Yet-Forward-ebook/dp/B008TXBN8I/ref=cm_cr_pr_pb_t"Hazard Yet Forward and HYPERLINK "http://www.amazon.com/Cellar-Door-Words-Beauty-Terror-ebook/dp/B00FG74MGK/ref=sr_1_1?s=books&ie=UTF8&qid=1389634846&sr=1-1&keywords=cellar+door+anthology"Cellar Door anthologies, and she has an MFA degree in Writing Popular Fiction from Seton Hill University.Sally lives in Florida with two of the most spoiled cats on the planet, Shadow and Hazel, and she has the absolutely best partner in the whole world, Eric. Check out her web page at HYPERLINK "http://sallybosco.com"SallyBosco.com.Sally Bosco HYPERLINK "mailto:sallybosco@mac.com" sallybosco@mac.com HYPERLINK "http://sallybosco.com" http://sallybosco.com Sally Bosco - Author Interview:Q:What would you like young readers to take away from your novels?A:That life on the fringes is a fine place to be. When youre in school, it feels like the most important thing in the world is fitting in. If youre different you feel like an outcastan outsider. Yet, as you get older, these differences can become an asset. Try celebrating your differences. Your true self is unique and beautiful. The world is bigger than it appears to be in high school, and you dont have to fit inyou just have to be you.Q:In what way is your story unique compared to other books in this genre?A:Cevins Deadly Sin is unique because cross-dressing has seldom if ever been the subject of a book in young adult literature. Cevin isnt a drag queen, and he isnt transgender, he just has a need to dress in womens clothing. Yet, hes a heterosexual, which is actually very common with cross-dressers. He identifies quite a bit with the female gender, yet in his daily life he doesnt act particularly effeminate. His preferences are to a large part hidden. Its unique to have such a person as a protagonist in a young adult book, particularly one that includes a romance.Q:What genre(s) do you write? Why do you write the stories that you write?A:I write young adult novels of varying subject matter. In the past Ive written mostly horror or paranormal. Lately Ive become interested in stories about genderthe perceptions we have, the attitudes people have toward those who are different, and the feelings we have about our own genders. My stories are always about outsiderseither people who dont fit into the usual molds that society dictates or people who find themselves thrust into circumstances that are outside of their comfort zones.Q:Why do you write?A:I write because I love to create worlds. My goal is to bring readers into my fictive dream, and get them completely immersed in it. I love exploring the what ifs of a surreal situation. Thats why Ive usually been drawn to paranormal or horror. But on another note, all of my stories have a love interest. I like exploring the feelings of an intense or significant first love. Sometimes they go bad, but theyre always transformative experiences.Q:What is your work schedule like when you're writing?A:This is what works best for me: I get up at 7:00 a.m. and get some exerciseeither meet friends to walk or go to the gym. After that I park myself in a caf, grab a quick breakfast and coffee, then write for about three hours. Sometimes Ill move to a second location. I know that if I go home Im done for. Ill get diverted by the cats, or a nap, or some other thing I need to take care of. Later on in the day I work on the peripheral writing stuff like marketing, blogging and social networking.Q:Do you use any specific writing techniques or a system for writing?A:Yes, I love to binge write. When I start a new novel I get my outline together using Blake Snyders Save the Cat screenwriting book. (Its so important to get the structure of the novel correct before starting. Otherwise you can end up with a mess.) I also work out the details of my characters. I create a chapter-by-chapter breakdown, then (this is the fun part) I set aside three days and blast through the writing as fast as I can while still being coherent. The momentum this exercise builds is amazing. I usually get a good chunk of the rough draft written, and because its done all at once, the writing feels more organiceverything flows naturally. Of course, I have to go back and rewrite. Thats a given. It sometimes takes me the better part of a year to complete a novel.Q:Do you listen to music or have another form of inspiration when you are writing?A:I like background noise like what youd find at a coffee shop. I love to write in cafs. The smell of the coffee, the activity of people bustling around, the general sounds of people talking and moving are an inspiration to me. Its always been very difficult for me to write at home. Im getting better at it. Still, I like knowing that when I'm at a caf Im there for one purpose, to write, and I find myself getting much less distracted than I would around my house.Sally Bosco - Author Interview: Continued...Q:What do you find most gratifying about your writing experience?A:I love it when I get a letter from someone who really connects with one of my books. Because I write young adult, its usually a young person. In some cases my books have affected them quite deeply. Getting a letter or email from someone like that makes all of the solitary hours of writing well worth it.Q:Tell us about the cover design of Cevins Deadly Sin. Is there any symbolism from the story reflected in the cover?A:The cover model exactly fits my image of Cevin, so I was very happy about that. The V in Cevin is made of a pair of red panties. These panties are the catalyst for all of the struggles Cevin experiences during the course of the story. They also symbolize different elements of the story: Cevins uniqueness, the struggles he faces with bullying, and finally they symbolize Tessas love for him.Q:If you could travel back in time and tell the teenage you one thing, what would it be?A:Dont stress over relationships. Most of them arent going to work out, and you will meet the one when the time is right. That could come much later than you thought, but its all for the best, because youll develop proficiency and independence in your life that will make you much stronger and more self-assured. I swear, Ive wasted so much time agonizing around over relationships that didnt work out. And for what? I wish I had spent all of that energy working on my writing.Q:Is there anything from your own life that has been placed into your books? A:Yes. Tessas bedroom from Cevins Deadly Sin is basically a dungeon. Shes painted everything black, covered her windows with black velvet drapes, has candles and gargoyles all over and has a large lion-head fountain that billows smoke. I had this exact same setup in a room that had been added onto my house as a sunroom (I know, ironic.) I loved using the room for writing. I'd sit in there and zone out from the world. Alas, the room broke down over the yearsthe walls actually started crackingso I had to have it torn down and replaced it with a big, bright sun room. Its still dark at night though!Q:What would you consider is your favorite part of a book to write? The beginning, the middle or the ending?A:I love writing the beginning and the exhilarating feeling of blasting through a first draft. Conversely, endings are usually excruciating to me. Its like Ive run a long marathon, and its just so hard getting to the finish line. For that reason I sometimes rough draft my endings and go back to them later to add details.Sally Bosco HYPERLINK "mailto:sallybosco@mac.com" sallybosco@mac.com HYPERLINK "http://sallybosco.com" http://sallybosco.com Sally Bosco HYPERLINK "mailto:sallybosco@mac.com" sallybosco@mac.com HYPERLINK "http://sallybosco.com" http://sallybosco.com Six months prior to publication 6: Create a sell sheet for your book. *Compile a list of where to send your press release: local newspapers, relevant magazines, radio and television stations, book stores and alumni newsletters. What magazines could review or write about your book? To which magazines could you send articles?Who knew that a little pair of red lace panties could get him into so much troubleSummary: Cevins worst nightmare comes true when he and his mom move to a small Florida town. In Tilipia high fashion is a flannel shirt with the sleeves chopped off, and the only entertainment is the Friday night football games. Cevin wants nothing more than to blend in and get through the year so he can graduate and leave Tilapia forever. When he meets Tessa, an introverted Goth girl, his plans to not have a life are forever ruined. Shes friendly to him, and hes at first suspicious, but her poetic nature draws her to him, and he starts to believe she might be the only one who could accept him for what he is, if he could just get up the nerve to tell her about his cross-dressing.Cevin, though, has a larger problem: two of the local bullies have discovered his proclivity for wearing womens clothing. One of them turns out to be Tessas brother, who threatens to out him if he doesnt stop seeing his beloved sister. Cevin will do nothing of the kind, and when their bullying escalates, Cevin has to figure out how to survive their viciousness while still seeing Tessa and preserving his own identitywhatever that is.When Cevins friendship with Tessa develops into something more, he finds a kindred soul who doesnt fit in. But Tessa has secrets, too, and Cevins friendship with her could lead him to the fulfillment of his dreams or to his own demise.Why this book is relevant: Cevins Deadly Sin explores the life of a hetero teen cross-dresser who is otherwise a normal kid. Too often in the media cross-dressers are portrayed as psychopaths and serial killers. There is very little fiction that depicts cross-dressers in a positive light. The open ridicule of gender non-conforming people is rampant in our society, and bullying of those who are different from the norm is a huge issue in our schools. Cevins Deadly Sin explores how to deal with bulling in a constructive way, turn being an outsider into an asset and accept yourself for what you are. Teacher kits and readers guides are available for in-school and readers group discussions.Also, according to School Library Journal, our school libraries are not providing enough LGBTQ-themed literature for teens. Core issues: dealing with bullying, learning how to turn being an outsider into an asset, tolerance of gender non-conforming people, accepting others as they are, and accepting yourself for the gloriously individual being that you are.Author: Sally BoscoTitle: Cevins Deadly SinGenre: Young adult contemporary LGBTQPublisher: Queer Teen Press HYPERLINK "http://www.queerteen-press.com/" http://www.queerteen-press.com/ Amazon link: HYPERLINK "http://tinyurl.com/cevinprint" http://tinyurl.com/cevinprintISBN for print:978-1-49487-435-3Price: $12.50ISBN for ebook:978-1-61152-510-6Price: $7.99Length: 97,473 words / 296 pagesWholesale and reseller orders available through Ingram, Baker and Taylor, or HotNote Books.AboutSally Bosco:Sally Bosco has a fascination with gender: the perceptions we have, the attitudes people have toward those who dont fit into the usual categories, and the feelings we have about our own genders. She loves writing young adult fiction because she strongly relates to teenage angst, the search for self-identity and the feelings of being an outsider. Her published novels include HYPERLINK "http://www.amazon.com/Death-Divided-AltDeath-Series-ebook/dp/B00BI7BLXE/ref=sr_1_2?s=digital-text&ie=UTF8&qid=1370712809&sr=1-2&keywords=death+"Death Divided, HYPERLINK "http://www.amazon.com/The-Werecat-Chronicles-Sally-Bosco/dp/0615496202/ref=tmm_pap_title_0?ie=UTF8&qid=1344719428&sr=8-1"The Werecat Chronicles, HYPERLINK "http://www.amazon.com/Shadow-Paranormal-Erotic-Romance-ebo"Shadow Cat(written as Zoe LaPage), and her newest book, HYPERLINK "http://www.queerteen-press.com/index.php?main_page=product_info&cPath=25&products_id=122"Cevins Deadly Sin. She has been published in numerous magazines and anthologies and has an MFA degree in Writing Popular Fiction from HYPERLINK "http://www.setonhill.edu/academics/graduate_programs/fiction"Seton Hill University. For more information, please visit HYPERLINK "http://sallybosco.com"http://sallybosco.com.SELL SHEET:CEVINS DEADLY SIN YOUNG ADULT TEEN CROSS-DRESSER, ANTI-BULLYING NOVELSix months prior to publication 7: Visit Radio-locator.com for a simple means of contacting radio stations. Check out Kidon Media Link for a list of newspapers and TV outlets.Extend your reach and to National venues: NPR, the Today Show, NPR (NPR contact sheet, NPR guidelines) etc. You never know.Six months prior to publication 8: Speaking engagements:Compile a list of places where you might speak: schools (if relevant), writers associations, book discussion groups, writers conferences, libraries, local television shows.Come up with subject matter ideas for your talk.Put together at least one talk you can give to local organizations, schools, bookstores or libraries.Solicit cover blurbsSocial Media: Put together sample tweets and Facebook posts for your book.KeywordsThree months prior to publication: Create a teacher kit and/or readers guide.For childrens and MG and YA novels: Find out preliminary info about doing school visits. Media specialists (librarians) are a great resource.For adult novels:Make lists of book clubs in your area and draft a letter/email to them asking them if theyd like to use your book for discussion. Offer a live or Skype visit.Three months prior to publication 2: Put out feelers for and local groups, bookstores or libraries that might be receptive to a visit and or book signing.Line up pre-publication book reviews.Write more blog posts.Line up a blog tour schedule.Create and order promo items: Postcards, business cards, posters. Create clever postcard copy.Three months prior to publication 3: Arrange for a book launch party.Coming up with ideas:Plan a multi-component event.Host a reading group for your book.Combined signing? Have a themed event in which each author does a presentation.Pitching your event to bookstores or other venues:Prepare a pitch letter, event overview flyer and a press release.Send press releases to local media.Plan an activity such as book reading and short writing workshop.Have a contest with a goodie basket give away.Collect names/web addresses for an online newsletter.Virtual book launch partiesOne month prior to publication: Social Media:Update all of your social media to reflect your new book.Make sure that your blog feeds into Goodreads.Update your webpage, blog, Goodreads, Amazon author page, Linked In personal page.Teaser saying that your book will be available for purchase on X date.Cover reveal.Update your blog.Make sure your keywords are all in place.Your Book is Published!!!Your Book is Published!!!Your Book is Published!!!Post-publication activities: Update your press kit and post it on your blog.Finalize your book sell sheet.Revise your biography, webpage, Facebook, Twitter, and Goodreads with live links and current book info.If you were able to get interviews from authors with books that are similar to yours, post them to your blog.Make sure that your book has the Amazon Look Inside the Book feature.List your book on Goodreads new releases.For childrens, MG and YA novels: contact local schools for school visits.For adult novels: ask local book clubs if theyd like to use your book for discussion. Offer a live or Skype visit.Post-publication activities 2: Send your press release to: local newspapers, relevant magazines, radio and television stations, book stores.Send press releases to free Internet PR sites. Request online interviews and live chats with sites related to your book.Continue to submit your book for reviews to both traditional and online reviewers.Speak at local writers' conferences, writers' groups, meetings and book signings.Purchase ads in publications relevant to your book. (Do research and get the biggest bang for your buck.)Purchase banner ads on websites related to your book.Form an alliance with a charitable institution that is related to your book.Post-publication activities 3: Send out your own newsletter.Amazon: bestseller lists, rankings, also-boughts, email campaigns, KDP Select, KOLLS (Kindle Owners Lending Library)Attend conferences.Your web page:Have your your blog on your opening page.Have a web page contest.Post writing articles.Have a downloadable press kit.Exchange links with other sites.Post your appearance schedule.Advertise workshops you can present.Re-post articles that would be of interest to your readersUse keywords to attract readers.Post-publication activities 4: Submit your book for awardsWrite articles for writers magazines.Write book reviews.Join various writing and genre lists (Goodreads).Consider various retail outlets for your book:Bookstores specializing in selling specific genres (for example, MysteryNet.com), Independent bookstoresAirport stores (such as Hudson News Co.)Warehouse clubs (Costco, BJs, Anderson Merchandisers)Hospital gift shops (through Loris)Pharmacies (through Choice Books)Museum gift shopsPost-publication activities 5: International marketing: (Search foreign book rights.)If you have an agent, ask if their agency has a foreign rights dept.Reference International Literary Marketplace for selling international rights.Advertise your ebooks internationally:Ebook Bargains UK (covers 15 countries)Ebooks.com (60% market share in Australia.)Overdrive supplies books to China.Pothi in India allows didrect ebook uploads.Upload directly to: Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.co.jp, Amazon.com.br, Amazon.cn and Amazon.ca.The Alliance of Independent Authors - translation rights service.Having a free book-a way to be discovered in overseas stores.Post-publication activities 6: Think outside the box:There are tons of creative ways to market your book. Think Different about how youd like to accomplish that.Consider how much youre willing to do, and make your plans around that.Do you have any marketing tips youd like to share?Thank you!!!Handouts and presentation are available on SallyBosco.com. Click on the Classes tab.Sally BoscoSallyBosco.comCevins Deadly SinWho knew that a little pair of red lace panties could cause him so much trouble***********************