Jon Quinton, Scaling Content Marketing

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    20-Jan-2015

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1. HOW TO SCALE CONTENT MARKETINGJon QuintonSEOgadget.co.uk 2. BUT WHAT DO CLIENTS WANT? 3. $ 4. ............................................................................................................................................................................................... 5. PROBLEM #1SCALING WITHOUT LOSINGQUALITY 6. ............................................................................................................................................................................................... MORE OF THIS PLEASE 7. ............................................................................................................................................................................................... LINKS FROM SITES THAT MEET QUALITY METRICS Nice! 8. ...............................................................................................................................................................................................LINKS FROM REAL SITES 9. ...............................................................................................................................................................................................BUT WE STILL NEED VOLUME c. 200 linking root domains required to compete confidently 10. ............................................................................................................................................................................................... 11. PROBLEM #2GETTING STUCK IN THEBOTTLENECK 12. ...............................................................................................................................................................................................CONTENT PRODUCTION? 13. ............................................................................................................................................................................................... THE UK REALLY ISNT SHORT ON TALENT 14. ............................................................................................................................................................................................... LOOKING FOR PEOPLE WHO MIGHT BE INTERESTED?Thats 1419 guitar teachers that I can contact about my content.Scrape this list with Google Docs and youre onto a winner 15. ...............................................................................................................................................................................................READY TO WONK??https://seogadget.co.uk/googlewonk/ 16. ............................................................................................................................................................................................... FINDING CONTACT DETAILS? Again, this really shouldnt slow us down.If you cant find an email address theres always the phone 17. ............................................................................................................................................................................................... DONT BE AFRAID TO BUILD APPShttps://seogadget.co.uk/mozscape-api-extension-for-excel/ 18. ............................................................................................................................................................................................... STARTING THE CONVERSATIONIt really isnt rocket science. Offer something cool, help them out a bit and show a bit of friendly interest 19. OK, SO THATS MY PROBLEM! 20. HERES SOME THINGS YOU CANDO 21. #1 BUILD A LIST 22. ............................................................................................................................................................................................... GO ON A PROSPECT BINGEAdvanced OperatorsLooking for ListsChecking Competitor BacklinksUsing FollowerWonkThis is a great team activity. One hour + one Google Docs sheet = team FTW! 23. ............................................................................................................................................................................................... TWITTER SEARCHES 24. ............................................................................................................................................................................................... SCRAPING LISTS AND SERPS Top 100 Guitar Sites: SERPs:http://www.top100guitarsites.com/ Inurl:write for us guitarhttp://www.seerinteractive.com/blog/google-scraper-in-google-docs-update 25. ...............................................................................................................................................................................................PLUS A LITTLE BIT OF STALKING TOOhttp://www.techradar.com/author?searchTerm=Scott%20Nicholshttp://gamerlymusings.wordpress.com/about/ 26. ...............................................................................................................................................................................................ACCEPT GUEST POSTS ON A THIRD PARTY SITE Its amazing what you can learn by sitting on the other side of the fence Understand how it feels to be hounded by SEOs! 27. ............................................................................................................................................................................................... Contact On LaunchTwitter List Jumping Phase Three: Promote on opportunities Phase Two: On topic guest posts design work 28. STAYING AGILE BUT REMAINING SELECTIVE 29. #2 WEED OUT THE CRAP 30. ............................................................................................................................................................................................... MEET YOUR NEW BEST FRIENDS 31. ...............................................................................................................................................................................................NOW ITS EASY TO SPOT THE GOOD STUFFYour time is valuable dont waste ANY of it on sites that arent worth your while 32. #3 GETTING IN TOUCH 33. COULD OUTSOURCING BE THEANSWER? 34. FORUM FRIDAYLINK BUILDING20/01/2012 Hosted byOli 35. ............................................................................................................................................................................................... ODESK THE LAND OF OPPORTUNITYhttp://ontolo.com/blog/5-steps-assembling-all-star-link-building-team-odeskView feedback, profile facts, test results and previous assignments 36. ............................................................................................................................................................................................... AIM: FIND SOMEONE WHO CAN FOLLOW STRICT GUIDELINES AND INSTRUCTIONS Working from a pre-sent list of blogs Find contact details and ideally a contact name Customise pre-sent template Start sending emails from a personas email address Incentive is a $$ bonus for over 10 responses per week 37. ...............................................................................................................................................................................................THE FREELANCERS PROCESS AllContact ListEmail Template Communication Provided Via Gmail 38. ...............................................................................................................................................................................................WORK FROM YOUR PRE-BUILT LIST 39. ............................................................................................................................................................................................... POST A JOB DESCRIPTION 40. ...............................................................................................................................................................................................FILTER APPLICANTS http://ontolo.com/blog/5-steps-assembling-all-star-link-building-team-odesk Note theres usually a big difference between the self-assessed scores and test results! 41. ...............................................................................................................................................................................................INTERVIEW CANDIDATES 42. ...............................................................................................................................................................................................WEED OUT THE GOOD FROM THE BAD 43. ............................................................................................................................................................................................... 4. THE JOB BRIEFExplaining clearly want I need; and how best to achieve that in simple easy to follow steps 44. ............................................................................................................................................................................................... THE TEMPLATEHi [name],Hope youre well?Im getting in touch to see if you ever accept content from guest authors on your blog?Ive written a variety of posts similar to those featured on [domain] and I wondered if youd be interested in seeing any drafts?Let me know if youre interested; Im more than happy to send some examples over.All the best,JonFreelancers required to use first name, or Hi. Also briefed to personalise [domain] 45. ............................................................................................................................................................................................... RESULT: AN INBOX FULL OF INTERESTED BLOGGERS Response rate currently c. 20% 46. #1 BUILD YOUR BASE#2 FILTER TO THE GOOD STUFF#3 SCALE THE HEAVY LIFTING 47. THANKS!!Jon Quinton SEOgadget.co.ukjon@seogadget.co.uk