Libraries Building Communities Report 3 Bridging the Gaps.

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Libraries Building Communities Report 3 Bridging the Gaps Slide 2 Explore the extent to which public libraries connect and engage their communities Emphasis on how libraries engage with those harder to reach ie disabled Extend the analysis of Report 2 Logging the Benefits Explore in more detail libraries capacity for social inclusion Purpose of Report Slide 3 Quantitative data to demonstrate how well represented different groups are among library users Qualitative information that explains in peoples own words what encourages them to use their library or alternatively what the barriers to use are Profiles 43 public libraries and compares this profile with demographic data for each area Information Presented Slide 4 Focus groups users, non users, library staff Telephone survey Online survey In depth interviews with key influencers (ie community leaders, politicians, members of CALD communities) Data Slide 5 Who uses libraries? Who doesnt? Libraries as a vehicle for social inclusion Barriers to social engagement Reducing the barriers to social engagement Conclusion Structure of Report Slide 6 Usage is widespread across metropolitan and regional areas 60% of population 40-49; 60-69 & 70+ age groups Low income earners (less than $400 per week) Unemployed or part-time Professionals, managers and administrators Couples with dependent or non dependent children Who uses libraries? Slide 7 Correlates to life stage and access to alternative sources of information/entertainment 15-19, under 30s High income earners (excess of $2000 per week) Full-time employees Couples without dependent children Tradespeople/labourers Who doesnt Slide 8 Who uses libraries? Who doesnt? Well represented: Mothers and children Females The elderly Students Unemployed Some migrant groups Under represented: Working people Minority CALD groups Teenagers Housebound AATSI Those without transport Slide 9 Libraries as a vehicle for social inclusion Highly accessible and well-know Resources and activities that meet peoples needs Services that are respected for their quality Welcoming environment that engenders confidence Reach out to their communities Resources directed to developing an understanding of the needs of their communities Slide 10 Barriers to social engagement Institutional barriers Materials that are not up to date, relevant or are inadequate Inappropriate activities Fines/charges Opening hours Staff attitudes and culture Perceptions and Awareness Image Lack of awareness Personal and Social factors Ill heath, disability Slide 11 Barriers to social engagement Infrastructure and environment Physical design Poor signage Transport Parking Physical barriers Lifestyle Two-thirds of non users in this category Alternative access facilities Time poor Slide 12 Reducing the barriers to social engagement Turn around the image Communicate the right message Diverse range of resources Community resource and place for social interaction Customer service Libraries are for everyone Create greater awareness Make it easier and more comfortable for people to use the library Slide 13 Reducing the barriers to social engagement Encourage disadvantaged social groups to use the library Develop a better understanding of community needs Understand information needs Consultation Active participation of residents in decision making Partnerships with other community organisations Slide 14 Difficult task in addressing the conflicting needs/demands of different users Within current constraints libraries have demonstrated success in: Embracing a wide audience Meeting the growing expectations from different segments of their communities Being aware of potential barriers Forging links with community organisations Being active in community strengthening Conclusion Slide 15 Within current constraints libraries have demonstrated success in (cont.): Supporting the development of social capital by bringing the diversity of community together Responding flexibly to community needs Gathering data to assist in planning Promoting their services to the community Reach approximately 60% of population Those missing out on services includes some of the most marginalised groups Conclusion Slide 16 Realise the potential Develop a clear and practical definition of what social inclusion means Set service priorities Establish what works and what does not (share success) Remove barriers to use Form partnerships within Council and the community Provide staff with appropriate training and support A long term agenda


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