Luxury Experiences on Facebook (EN)

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    20-Aug-2015

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  1. 1. LUXU RY E X P E R I E N C E SO N FAC E B O O KHow to drive sales by creating a uniquerelationship with your community ?A P R E S E N TAT I O N BY
  2. 2. O U R PA RT N E R S H I P W I T H L O R A L LUX EWith 10 brands present on Facebook, LOral Luxe provides several uniqueexperiences on the social web to create a strong relationship with its communities.LOral Luxe deeply integrates the "Social by Design" concept at the core of itsstrategies to convert fans into customers and drive conversions.We help its brandsto imagine and build Facebook apps in order to reach their goals.
  3. 3. 1 P R I VAT E SA L E S
  4. 4. YVES SA INT LAU RE N T " DE VOTED TO FANS #1 "Controversy, subversion have always been part of the Yves Saint Laurent DNA. For therst time in the luxury history, Yves Saint Laurent allows Facebook fans access to themagic of its world by creating an exclusive product for them.
  5. 5. E X P LO R E CO M M E N TORDERYves Saint Laurent deeply integrates innovation to share social avant-garde experiences with itscommunity. The Devoted to fans # 1 Palette rearms this strong bond by oering to morethan 350,000 fans a color palette for eyes. The limited edition of 1,650 copies were exclusivelyavailable on Facebook. This Palette has been designed with codes of the social network.
  6. 6. S U CC E SS STO RY U N I Q U E V I S I TO R SN E W FA N S 12,0026,280 E N G AG E M E N T R AT E REVENUE x2 80,275 WO R L DW I D E I M P L E M E N TAT I O NUKFRANCE USA
  7. 7. 2 E XC LU S I V E G I V E AWAY
  8. 8. S H U U E M U R A TS U YA S K I N SA M P L E G I V E AWAYShu Uemura oered a digital store on Facebook to request free samples of its newskin serum, Tsuya. There were 5000 pieces available via an easy-to-use application. An original way to convert fans into customers.
  9. 9. PA I D & V I R A L , T H E R I G H T M I XTO R E AC H I TS AU D I E N C ETo support this operation, we set up aFacebook Ads campaign focused in recruitingparticipants and fans through sponsoredstories. Thanks to the recommendation, thesocial audience generated as many clicks asclassic display ads, allowing to divide the CPCby 2 and multiply by 2 the number of fansrecruited. The Facebook advertising trulyallows you to accelerate the promotion of apage through the virality.
  10. 10. S U CC E SS STO RY O R D E R S I N 4 DAYSR E AC H 5,000 300,000 CO M M U N I T Y S I Z EE N G AG E M E N T R AT E x273% LO C A L I Z AT I O NUK
  11. 11. 3 CO N S U M E R PA N E L
  12. 12. B I OT H E R M V I P PA N E LFor the release of its new anti-ageing power, Biotherm oered toits fans to become one of the 50VIP panelists to tr y this newserum before its launch. Via asimple form, Biotherm couldidentify its best ambassadors andcreated a privileged relationshipwith them.After its recr uitment pha se,Biotherm invited 5 lucky fans totry the Blue Therapy Serum. Soeach woman shared her BlueTherapy experience in video via adedicated Facebook Application.An original way to involve fans andpresent your product. This socialexperience combined online andoine actions.
  13. 13. PA N E L I STS T E ST I N G & FA N SRECRUITMENT F E E D B AC K T E ST I M O N I A L S452 APPLICANTS50 PANELISTS5 AMBASSADORS
  14. 14. S U CC E SS STO RY A P P L I C A N TS N E W FA N S 4523,375 E N G AG E M E N T R AT EV I E WS O N YO U T U B E x4 11,971 LO C A L I Z AT I O N UK
  15. 15. 4 I N - STO R E E X P E R I E N C E
  16. 16. C AC H A R E L A M O R A M O R Q R CO D E CO U P O N SCacharel dared an ambitious digital strategy on Facebook with a brand personication which created a strongemotional relationship with its community. They created awareness upstream and introduce an in-storeexperience and let fans better experience the fragrance in real life.Graphic Design by Dagobert
  17. 17. C AC H A R E L O F F E R S Q R CO D ECO U P O N S TO I TS FA N SCacharel, in association with El Corte Ingls (spanishstores), launched a campaign to let spanish fans discoverthe Amor Amor fragrance. Thanks to the TigerlilyCoupons solution, they could get an exclusive oer viathe ocial Amor Amor Facebook page. After llingtheir personal details, fans received a voucher by emailincluding a customized QR Code.A R O I - D R I V E N C A M PA I G NCacharel drives trac to POS, could track each user andidentify these new customers. A ecient way to convertfans into clients.
  18. 18. S U CC E SS STO RY U N I Q U E V I S I TO R S USERS 34,105 9,728 CO N V E R S I O N R AT EN E W FA N S 10%14,892 LO C A L I Z AT I O NSPAIN
  19. 19. P R I VAT E SA L E S E XC LU S I V E G I V E AWAYCO N S U M E R PA N E L I N - STO R E E X P E R I E N C E
  20. 20. NOW IS THE TIME TO STAND OUT BY BECOMINGA REAL SOCIAL MEDIA MAESTRO!The Tigerlily Platform helps brands to easily drive their social marketing strategies. Used tomanage conversations and run eective campaigns across 60 countries, it optimizes yourlarge-scale actions by providing uniques experiences.VISIT OUR WEBSITE CONTACT US