Marketing with Instagram
The use of mobile devices for accessing the Internet is growing exponentially and
estimates now predict that 50% of people will access online content on mobile devices
as early as 2015. At the same time, the use of social media on mobile devices is
growing at a similar rate. This is the major reason why you need to implement a
mobile social media strategy. A mobile-centric web presence is particularly important
for local marketing since the majority of people use a smartphone when searching for
This is an article written for igfollowers, your best instagram marketing source.
Facebook has a user base that has grown beyond 1 billion people. What it has lacked,
however, is the type of passionate community that embraces the visual aspect of
communication and has propelled applications like Pinterest and Instagram to the
forefront of social media marketing.
Photo sharing fits perfectly with the visual aspect of sharing interests and ideas. As
such, it is a powerful method that you can use to engage people and motivate them to
actively help in marketing your products or services. This they can do by sharing your
photos with their friends on different social media sites.
To showcase your photos to as wide an audience as possible, you want to connect
your Instagram account to a selection of social media sites. You can then use your
mobile phone or a web browser to post our photos to these sites.
To illustrate how you can embed a marketing message with your photos, we will look
at a few examples.
However, before we do this, lets look at what type of photos you can create and utilize in combination with social media marketing. Here are some ideas of the type of
photos you can take and share.
Define Your Marketing Plan
You need to define how photo sharing fits into your overall social media strategy.
Here are some considerations that you need to address and incorporate into your
Define how you will integrate your Instagram strategy with other social media
channels. To which particular social media sites will you post your pictures?
Define how you can best tag and label your photos and how you can best use
hashtags to build more views.
Establish and maintain a consistent posting frequency in order to grow your
The photos you post must be of a consistent, high quality.
Determine if you want your clients to upload their photos to your account and,
if so, how you can monitor their quality.
Determine who and in what specific manner somebody in your organization
can respond to comments made about your photos and thank visitors for their
Set clear guidelines on how not to respond to negative comments and
participate in any sort of flaming.
What Type of Photos to Share
Here are some ideas of the type of photos you may want to share.
Share your story and your clients story. Take people behind the scene of your company and show photos of clients using your product or service.
Photos that depict a service session. Examples may include hair styling,
makeup sessions, spa sessions, vehicle services, delivery services, home
services and anything of this nature.
Product photos of any kind.
Workspace or studio photos.
Photos from product promotion session like fashion shows and any type of
product related trade fair.
Once you have shared these photos on social media sites, you can promote user
Monetizing Instagram Photos
The image shown below illustrates the standard dialog you will see when you upload
a photo to Instagram.
On this screen, you can enter a comment that includes a link directly to a product or
You can also, as an alternative, enter a comment and a Call-to-Action directly onto a
photo. To do this, use an app like InstaText which is available from the Apple
You have several alternatives for monetizing your Instagram photos. You can
Your own products.
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