Marsha Kent – TELL MORE, TO SELL MORE
Direct TV can be defined as a media activity that allows or enables customers to directly respond to the company advertising the product. DRTV combines the magnetic appeal of television with the accuracy of direct marketing techniques. DRTV has been highly successful in many products- from personal fitness to houseware, beauty and cosmetics to healthcare, even coins and antique collectibles. DRTV is a channel of marketing that elicits the consumers response that can translate into immediate sales.