MCR Safety Rebrand

  • Published on
    18-Nov-2014

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HAZARD. After the merging of three major OSHA-regulated PPE companies in Memphis, MCR Safety had an identity crisis. A plethora of combined marketing materials from each…

Transcript

HAZARD. After the merging of three major OSHA-regulated PPE companies in Memphis, MCR Safety had an identity crisis. A plethora of combined marketing materials from each brand. ASSESSMENT. A content inventory was taken, and content was simplified. With new information architecture, a simpler content strategy, and a smooth rebrand design, a clear path was created. PROTECTION. With reduced content all relevant to the brandâs new message, the site saw profoundly increased visits â as far as 5 pages deep. And with consumer/distributors sections clearly diff erentiated, there was no longer confusion on direction â regardless of user type. In addition to interactive strategy, the same pragmatic thoughts were at the helm of the brandâs new strategy, position, tagline, identity, and tactical executions â both interactive and traditional.