NAW Social Media Marketing Presentation

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DESCRIPTION

9/14 presentation to NAW large company conference.

Transcript

  • 1. "Social Media Marketing: Hype or Helpful?" Part II Dave Griffith President & CEO Modern Group Ltd September 14,2011 National Association of WholesalersExecutive Summit

2. The Challenge The Market People Asset Products Business Model Capital Results 3. The Challenge The Market People Asset Products Business Model Capital Results Web Based Tools and Social Media 4. Our Experience

  • 1. Better access to customers and decision makers through networking2. Improved awareness in our community and customer base.3. Reaching different folks than traditional media.4. A chance to position the firm as a different kind of value provider.5. A new way to drive traffic to our web site and 1 800 number.6.An entirely new way to tell our individual story to customers and prospects.7. Cross selling opportunity between our sales forces.8. Better employee communications supporting our open door / open book management process.9. Speed in getting messages out with combo email blasts, twitter, and FB postings. Recent storms are one example as we reach out to customers with unique offerings.10. Ability to attract younger and more technology savvy employees

5. Technology Strategy

  • We expect to use leading edge technology to leverage our business by driving our productivity, our ability to deliver our services and products, and to drive our brand. We look to use technology as a competitive tool and a means to differentiate Modern in the market. We expect ROI for our investment and measure accordingly.

6. Examples

  • LinkedIn
    • Networking
    • Brand
    • Marketing/Sales Planning
    • Education
    • Twitter Feeds
  • Facebook
    • Marketing
  • Web Site
    • Brand
    • Differentiation
    • Customer Communication and Information

A-Ha Moments 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Examples

  • LinkedIn
    • Networking
    • Brand
    • Marketing/Sales Planning
    • Education
    • Twitter Feeds
  • Facebook
    • Marketing
  • Web Site
    • Brand
    • Differentiation
    • Customer Communication and Information

A-Ha Moments 17. Thank You and Questions

  • Dave Griffith
  • President and Chief Executive Officer
  • Modern Group Ltd
  • [email_address]
  • 215 949 9251 (w)
  • 215 840 8103 (c)
  • Diane Bauer
  • Assistant
  • [email_address]
  • 215 949 9246 (w)
  • Additional Information:
  • www.moderngroup.com
  • www.linkedin.com/in/griffithd
  • www.twitter.com/griffithd50

E-Mail Asst. E-Mail Web Site LinkedIn Connect Twitter Connect