Pinterest and instagram for business

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    19-Oct-2014

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Cision Webinar - Pinterest and Instagram for Business

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Title HerePinterest & Instagram for BusinessLisa Larranaga, Social Media Manager @cisionBrandon Andersen, Global Product Development Manager@brandonchicago2Webinar Hashtag #cisionFollow Us!3How to Participate Today During todays web seminar, attendees will be in listen-only mode. If you are experiencing audio issues, please contact:GoToWebinar: 1-800-263-6317 Submit text questions Q&A addressed at the end of todays session Everyone will receive an email within 24 hours with a link to view a recorded version of todays session3How to Participate Today During todays web seminar, attendees will be in listen-only mode. If you are experiencing audio issues, please contact:GoToWebinar: 1-800-263-6317 Submit text questions Q&A addressed at the end of todays session Everyone will receive an email within 24 hours with a link to view a recorded version of todays session4On the Agenda Determine whether your business is a match for photo sharing How to use Pinterest & Instagram to drive traffic to your site Keeping users interested Incorporating photo sharing into your overall campaign strategy5What is Pinterest? Visually share, curate and discover by posting (pinning) images or videos Interact with the content Social network meant to connect everyone in the world through the things they find interesting.6What is Instagram? Share photos from your mobile phone (or 3rd party app) Various filters Add hashtags and locations to photos Imagines a world more connected through photos.7Pinterest has 7% of the membership of Twitter, but produces almost just as much referral trafficNorth American usage of Pinterest hit nearly 8Pinterest and Instagram are the fastest growing social networks in 2012 (Experian)Instagram has over 80 million usersIs Your Business a Match?10Some things to consider Do you rely on driving a high-volume of website traffic to increase sales? Do you have high-quality pictures, video or related visual content? Do you have an ongoing method for creating high-quality visual content? Do you have the mental and emotional energy to maintain another social network? Pick your best communication platforms11Use Pinterest to Promote a lifestyle Showcase its personality Directly link to content Run contests12Use Instagram to Share compelling content Expand its audience Engage with its community Share exclusive photos13Chobani Features Focus on concept Enables learning14Etsy Focus New ideas15Audi 4.5 engagements per follower, meaning 1,423 likes and 34 comments per photo Post daily with high-quality content16Sharpie Engages users with artwork hand-drawn with Sharpie markers Shares humor pieces and user-submitted photos and artHow to use photo sharing sites to drive traffic18How to drive traffic Pin your website Link your pins Hashtags Add locations19How to drive traffic KEYWORDS!!!!! Link to your social networks Link to your website Create great, original images Be a part of the community20Measure the impact Google Analytics measures Pinterest traffic http://mashable.com/2012/03/13/pinterest-track-traffic/ Pinerly (Pinterest) http://www.pinerly.com/landing Nitrogram (Instagram) http://nitrogr.am/Source: MashableKeep users interested22Keep users interested Join both sites Consistency Share your office culture On Pinterest, offer a simple image and spice it up with text Create a humor board For Instagram, the more creative the betterPhoto-sharing and your campaign24Build your following Create resourceful pinboards based on a few core keywords that you use in your SEO strategy Link Instagram to your other social channels! Engage with others pins25The trick to succeeding Its not about showing off your products or services Find out how your products or services fit into the lifestyles of your target audience Gain brand recognition, drive traffic to your website and convert new visits into leads26B2B companies Showcase your companys culture Create an Executive Management Board Infographics & data charts Strong visuals from blog articles Photos of your customers Document trade conferences and events Create a user-generated pinboardQUESTIONS?Lisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago