Powerful Ideas for a Business Breakthrough

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    26-Dec-2014

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1. Powerful Ideas for a Business Breakthrough in 2010Bonita RichterDream. Plan. Create. 2. 2What is a Breakthrough?An act of overcoming an obstacle or restriction.A major achievement or success that permits further progress.Discover potential barriers, things holding you back, that you may not be aware of, and hinder your success!Dream. Plan. Create.www.BonitaRichter.com 3. Pathway to Success3 7 Powerful & Elegant StepsDiscover Your Brand IdentityClarify Who is Your Ideal ClientRaise Your FeesBuild Your Credibility & Celebrity Increase Your List of LeadsDream. Plan. Create.www.BonitaRichter.com 4. 41. Discover Your Brand IdentityDoes branding matter? 5. Web makes case better than packaged good/product ever could 6. Anyone can have a Web site 7. Which sites do you go back more than once? 8. Trust 9. Brand tells you visit worth time 10. Brand is a promise of value receiveDream. Plan. Create.www.BonitaRichter.com 11. 51. Discover Your Brand IdentityShow Your Personality and Tell Your Story!Dream. Plan. Create.www.BonitaRichter.com 12. 61. Discover Your Brand IdentityStruggle to discover 13. Logo, colors, fonts 14. Communicates 15. Values 16. Personality 17. Position in market/differentiation 18. Stand out/differentiation 19. Attract right clients for you (also repels) 20. Flat, boring, lifelessDream. Plan. Create.www.BonitaRichter.com 21. Pathway to Success7 Powerful & Elegant StepsDiscover Your Authentic Brand IdentityClarify Who is Your Ideal ClientDesign a Profitable Business ModelDevelop Creative Packages & Info ProdRaise Your FeesBuild Your Credibility & Celebrity Increase Your List of LeadsDream. Plan. Create.www.BonitaRichter.com 22. 8 7. Increase Your List of LeadsWays to captureWebsite with sign-up boxSpeaking collect namesFree teleseminars or workshops (advertise)Being a guest at other peoples events (drive to your Web site or marketing hub)NetworkingBuild a strong business referral networkPut a simple strategy in place that you can manageDream. Plan. Create.www.BonitaRichter.com 23. 9 2. Clarify Who is Your Ideal ClientProblemMost entrepreneurs THINK they have a clearly defined niche---But, they dont!Lack of clarity keep current income level stuck because---- Marketing to everyone, connecting with no one- Way too general and broadDream. Plan. Create.www.BonitaRichter.com 24. 102. Clarify Who is Your Ideal ClientDemographic - age, income range, family status, hobbies, interests 25. Geographic - local, state, regional, national, international 26. Psychographic -attitudes, beliefs, emotions, such as desire for status 27. Behavioristic- brand, loyalty, cost, purchase frequency Dream. Plan. Create.www.BonitaRichter.com 28. 113. Raise Your FeesYoure probably giving away too much FREE! 29. Depresses income and self-worth 30. To increase your fees overnight determine VALUE of results your clients receive by working with you 31. Selling tip Focus on results, not the process you useDream. Plan. Create.www.BonitaRichter.com 32. 124. Build Your Credibility & CelebrityIf no one knows about you how much can you charge? 33. To charge higher fees build credibility 34. Be heard, seen, read about 35. Be the Go To person for your signature topic 36. Command higher fees if known as expertDream. Plan. Create.www.BonitaRichter.com 37. 135. Increase Your List of LeadsIncreasing Two Cs increases leads Capture 38. Follow-up 39. Sell!Dream. Plan. Create.www.BonitaRichter.com 40. 145. Increase Your List of LeadsDream. Plan. Create.www.BonitaRichter.com 41. 15 7. Increase Your List of LeadsWays to captureWebsite with sign-up boxSpeaking collect namesFree teleseminars or workshops (advertise)Being a guest at other peoples events (drive to your Web site or marketing hub)NetworkingBuild a strong business referral networkPut a simple strategy in place that you can manageDream. Plan. Create.www.BonitaRichter.com