Sally Hogshead - The9SecondFascinationStatementWkbk

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Create your fascination statement

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SALLY HOGSHEADCREATE YOUR 9-SECOND FASCINATION STATEMENT{HOWTOFASCINATE.COM}WORKBOOKYOU GET 9 SECONDS TO FASCINATE}SECONDARY TRIGGERPRIMARY TRIGGERPASSIONYou attract through emotionTRUSTYou build relationships with consistency and stabilityMYSTIQUEYou inspire curiosityPRESTIGEYou earn respect with higher standards and performancePOWERYou lead and controlALARMYou prompt action with urgency and negative consequencesREBELLION You surprise with creative, untraditional ideasTHE NAKED HEARTTHE SUBTLE TOUCHTHE DETECTORTHE AUTHENTICTHE RINGLEADERTHE CONNOISSEURTHE ROCKSTARTHE BELOVEDTHE WISE OWLTHE MAINTAINERTHE OLD GUARDTHE GUARDIANTHE BLUE CHIPTHE ARTISANTHE INTRIGUETHE DEADBOLTTHE TOP SECRETTHE VAULTTHE MASTERMINDTHE ARCHITECTTHE PROVOCATEURTHE TALENTTHE VELVET ROPETHE EDITORTHE DIPLOMATTHE MAESTROTHE LAST WORDTHE TRENDSETTERTHE ADVOCATETHE VEILEDSTRENGTHTHE SHERIFFTHE GRAVITASTHE FINALAUTHORITYTHE VICTORTHE MAVERICKLEADERTHE ACCELERATORTHE BULLSEYETHE NEUROTICTHE GOOD CITIZENTHE WATCHDOGTHE PERFECTIONISTTHE QUICK-STARTTHE CATALYSTTHE SECRET WEAPONTHE CAREFULCREATIVETHE ICONOCLASTTHE CHANGE AGENTTHE AVANT-GARDETHE ANARCHIST6HQVLWLYH(IIXVLYHFanatical6HOHFWLYH6XEWOHMulti-layered$WWHQWLYH'HGLFDWHG'HWDLORULHQWHG*HQXLQH'HSHQGDEOHAccessible5DWLRQDO'LVFUHHWUnderstated2EVHUYDQW0RGHVWPreventative,QWULJXLQJ&RPSOH[3DUDGR[LFDO6WHHO\,QDFFHVVLEOHIntroverted3UHFLVH6KDUSUnder-the-radar$VWXWH(QYLDEOHIn-the-know([DFWLQJ6NLOOIXORestrained'ULYHQ&RQWUROOHGStandard-bearer0RWLYDWLQJ9LJRURXV&RPSHOOLQJ0HWKRGLFDO,QWHQVHSelf-Reliant$JJUHVVLYH$OHUW&DXWLRQDU\&DXWLRQDU\3UDFWLFDOProtective3ULYDWH$OHUW(OXVLYH+DUVK5LJLG9LJLODQW8QLTXH$UWLVWLF8QRUWKRGR[6XUSULVLQJ:LWW\Irreverent7KRURXJK'LOLJHQWImaginative1XUWXULQJ/R\DOSincere'\QDPLF,QFOXVLYH(QJDJLQJ([SUHVVLYH6W\OLVK9LVXDOO\RULHQWHG'UDPDWLF([SHULPHQWDO2XWRIWKHER[3UHGLFWDEOH)LUPUnmovable'LJQLHG6WDEOHHardworking,PSHFFDEOH6XEWOHRespected0HOORZ2SHQPLQGHGNonconformist2EVHUYDQW$VVXUHG8QUXIHG5DWLRQDO6HOIUHOLDQWIntentional(OHJDQW$VWXWHUnattainable8QDVVXPLQJ,URQLFIndependent&ODVVLF6DIH%HVWLQ&ODVVResults-Oriented5HVSHFWHG&RPSHWLWLYH'HOLEHUDWH)URVW\Uncompromising2ULJLQDO'LVWLQFWLYHTrendsetter(VWDEOLVKHG*HQXLQHSure-footed'RPLQDQW)RUFHIXO(PSKDWLF$PELWLRXV$GPLUHGFocused(QWUHSUHQHXULDO9LYLG Quick-witted6WHDGIDVW&RPSRVHGBy-the-book7LUHOHVV'HWHUPLQHG&RQVHUYDWLYH'LVFHUQLQJ3URFLHQW&RQWUROOHG6WUDWHJLF)LQHWXQHGProgressive0HDVXUHG7KRXJKWIXO&UDIWVPDQOLNH3LRQHHULQJ,UUHYHUHQW(QWUHSUHQHXULDO1LFKH(OLWH(FFHQWULF6WDUWOLQJ8QSUHGLFWDEOH,QWHQVHO\&UHDWLYHPASSIONYou attract through emotionTRUSTYou build relationships with consistency and stabilityMYSTIQUEYou inspire curiosityPRESTIGEYou earn respect with higher standards and performancePOWERYou lead and controlALARMYou prompt action with urgency and negative consequencesREBELLION You surprise with creative, untraditional ideasTHE 49 ARCHETYPESHOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT ARCHETYPE MATRIXMY ASSETS:1. 2. 3. MY APPROACHES:1. 2. 3. 4. 5. I AM THE . I DELIVER:1. 2. 3. STEP THREE STEP FOURWORKSHEET FOLLOW THE STEPS ON THE VIDEO AND IN THIS WORKBOOK. CREATE YOUR 9-SECOND FASCINATIONS STATEMENTCONTINUE YOUR WORK ON PAGE 8.HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT WORKSHEETCREATE YOUR 9-SECOND FASCINATION STATEMENTSTEP SIXFROM PAGE 5 FROM PAGE 6CONTINUE ON PAGE 8STEP FIVEMERGE THE WORDSMIX AND MATCH THE WORDS ABOVE TO FORM THREE COMBINATIONS THAT FEEL RIGHT FOR YOU.HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT INTRODUCTION1CREATE YOUR 9-SECOND FASCINATION STATEMENTWHY SHOUlD I WORk WITH YOU?Every time you communicate, or introduce yourself to a client, or begin a presentation, or write an email to a prospective customer, you must either explicitly or implicitly answer this question. In every conversation, meeting, and email, you must immediately communicate why you deserve their attention.How can you communicate your value in 9 seconds or less? This workbook will show you. Sally Hogshead will teach you, step-by-step, how to articulate your value in 9 seconds. The 9-Second Fascination Statement will help you immediately communicate your highest value, based on our proprietary, scientifically-grounded process.Its based on the Fascination Advantage system by Sally Hogshead-- the first system to measure a personal brand, and then teach you how to succinctly and accurately describe exactly why others should work with them. BEFORE YOU CONTINUE, MAKE SURE YOU HAVE TAKEN THE FASCINATION ADVANTAGE ASSESSMENTTAKE A FEW MINUTES TO LEARN YOUR RESULTS AT HOWTOFASCINATE.COM In just 28 questions, youll discover how the world sees you. Youll also learn your primary and secondary triggers, which will allow you to create your 9-Second Fascination Statement here in this workbook. THIS EXERCISE WILL TAKE ROUGHLY 10 15 MINUTES. HERES HOW IT WORKS: STEP 1 (PAGE 2): Circle your archetype (BasedonyourFascinationAdvantageAssessment) STEP 2 (PAGE 2): Circle your alternate STEP 3 (PAGE 3):Choose your approach STEP 4 (PAGE 4): Choose your assets STEP 5 (PAGE 6): Merge the words STEP 6 (PAGE 6): Create your 9-Second Fascination StatementSTEP ONE FIND AND CIRCLE YOUR ARCHETYPE ON THE MATRIXTHEN FIND AND CIRCLE YOUR AlTERNATE ARCHETYPEHOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEPS ONE AND TWOSTART VIDEO NOWFOllOW AlONG AS SAllY WAlkS YOU THROUGH THE PROCESSSECONDARY TRIGGERPRIMARY TRIGGERPASSIONYou attract through emotionTRUSTYou build relationships with consistency and stabilityMYSTIQUEYou inspire curiosityPRESTIGEYou earn respect with higher standards and performancePOWERYou lead and controlALARMYou prompt action with urgency and negative consequencesREBELLION You surprise with creative, untraditional ideasTHE NAKED HEARTTHE SUBTLE TOUCHTHE DETECTORTHE AUTHENTICTHE RINGLEADERTHE CONNOISSEURTHE ROCKSTARTHE BELOVEDTHE WISE OWLTHE MAINTAINERTHE OLD GUARDTHE GUARDIANTHE BLUE CHIPTHE ARTISANTHE INTRIGUETHE DEADBOLTTHE TOP SECRETTHE VAULTTHE MASTERMINDTHE ARCHITECTTHE PROVOCATEURTHE TALENTTHE VELVET ROPETHE EDITORTHE DIPLOMATTHE MAESTROTHE LAST WORDTHE TRENDSETTERTHE ADVOCATETHE VEILEDSTRENGTHTHE SHERIFFTHE GRAVITASTHE FINALAUTHORITYTHE VICTORTHE MAVERICKLEADERTHE ACCELERATORTHE BULLSEYETHE NEUROTICTHE GOOD CITIZENTHE WATCHDOGTHE PERFECTIONISTTHE QUICK-STARTTHE CATALYSTTHE SECRET WEAPONTHE CAREFULCREATIVETHE ICONOCLASTTHE CHANGE AGENTTHE AVANT-GARDETHE ANARCHIST6HQVLWLYH(IIXVLYHFanatical6HOHFWLYH6XEWOHMulti-layered$WWHQWLYH'HGLFDWHG'HWDLORULHQWHG*HQXLQH'HSHQGDEOHAccessible5DWLRQDO'LVFUHHWUnderstated2EVHUYDQW0RGHVWPreventative,QWULJXLQJ&RPSOH[3DUDGR[LFDO6WHHO\,QDFFHVVLEOHIntroverted3UHFLVH6KDUSUnder-the-radar$VWXWH(QYLDEOHIn-the-know([DFWLQJ6NLOOIXORestrained'ULYHQ&RQWUROOHGStandard-bearer0RWLYDWLQJ9LJRURXV&RPSHOOLQJ0HWKRGLFDO,QWHQVHSelf-Reliant$JJUHVVLYH$OHUW&DXWLRQDU\&DXWLRQDU\3UDFWLFDOProtective3ULYDWH$OHUW(OXVLYH+DUVK5LJLG9LJLODQW8QLTXH$UWLVWLF8QRUWKRGR[6XUSULVLQJ:LWW\Irreverent7KRURXJK'LOLJHQWImaginative1XUWXULQJ/R\DOSincere'\QDPLF,QFOXVLYH(QJDJLQJ([SUHVVLYH6W\OLVK9LVXDOO\RULHQWHG'UDPDWLF([SHULPHQWDO2XWRIWKHER[3UHGLFWDEOH)LUPUnmovable'LJQLHG6WDEOHHardworking,PSHFFDEOH6XEWOHRespected0HOORZ2SHQPLQGHGNonconformist2EVHUYDQW$VVXUHG8QUXIHG5DWLRQDO6HOIUHOLDQWIntentional(OHJDQW$VWXWHUnattainable8QDVVXPLQJ,URQLFIndependent&ODVVLF6DIH%HVWLQ&ODVVResults-Oriented5HVSHFWHG&RPSHWLWLYH'HOLEHUDWH)URVW\Uncompromising2ULJLQDO'LVWLQFWLYHTrendsetter(VWDEOLVKHG*HQXLQHSure-footed'RPLQDQW)RUFHIXO(PSKDWLF$PELWLRXV$GPLUHGFocused(QWUHSUHQHXULDO9LYLG Quick-witted6WHDGIDVW&RPSRVHGBy-the-book7LUHOHVV'HWHUPLQHG&RQVHUYDWLYH'LVFHUQLQJ3URFLHQW&RQWUROOHG6WUDWHJLF)LQHWXQHGProgressive0HDVXUHG7KRXJKWIXO&UDIWVPDQOLNH3LRQHHULQJ,UUHYHUHQW(QWUHSUHQHXULDO1LFKH(OLWH(FFHQWULF6WDUWOLQJ8QSUHGLFWDEOH,QWHQVHO\&UHDWLYHPASSIONYou attract through emotionTRUSTYou build relationships with consistency and stabilityMYSTIQUEYou inspire curiosityPRESTIGEYou earn respect with higher standards and performancePOWERYou lead and controlALARMYou prompt action with urgency and negative consequencesREBELLION You surprise with creative, untraditional ideasIf your primary trigger is POWER and your secondary trigger is PRESTIGE, your Personality Brand is THE MAESTROYour alternate would be the opposite of your primary. So, in this example, POWER/PRESTIGE becomes PRESTIGE/POWER - or THE VICTOR.Forexample:2CREATE YOUR 9-SECOND FASCINATION STATEMENTSTEP TWOSECONDARY TRIGGERPRIMARY TRIGGERPASSIONYou attract through emotionTRUSTYou build relationships with consistency and stabilityMYSTIQUEYou inspire curiosityPRESTIGEYou earn respect with higher standards and performancePOWERYou lead and controlALARMYou prompt action with urgency and negative consequencesREBELLION You surprise with creative, untraditional ideasTHE NAKED HEARTTHE SUBTLE TOUCHTHE DETECTORTHE AUTHENTICTHE RINGLEADERTHE CONNOISSEURTHE ROCKSTARTHE BELOVEDTHE WISE OWLTHE MAINTAINERTHE OLD GUARDTHE GUARDIANTHE BLUE CHIPTHE ARTISANTHE INTRIGUETHE DEADBOLTTHE TOP SECRETTHE VAULTTHE MASTERMINDTHE ARCHITECTTHE PROVOCATEURTHE TALENTTHE VELVET ROPETHE EDITORTHE DIPLOMATTHE MAESTROTHE LAST WORDTHE TRENDSETTERTHE ADVOCATETHE VEILEDSTRENGTHTHE SHERIFFTHE GRAVITASTHE FINALAUTHORITYTHE VICTORTHE MAVERICKLEADERTHE ACCELERATORTHE BULLSEYETHE NEUROTICTHE GOOD CITIZENTHE WATCHDOGTHE PERFECTIONISTTHE QUICK-STARTTHE CATALYSTTHE SECRET WEAPONTHE CAREFULCREATIVETHE ICONOCLASTTHE CHANGE AGENTTHE AVANT-GARDETHE ANARCHIST6HQVLWLYH(IIXVLYHFanatical6HOHFWLYH6XEWOHMulti-layered$WWHQWLYH'HGLFDWHG'HWDLORULHQWHG*HQXLQH'HSHQGDEOHAccessible5DWLRQDO'LVFUHHWUnderstated2EVHUYDQW0RGHVWPreventative,QWULJXLQJ&RPSOH[3DUDGR[LFDO6WHHO\,QDFFHVVLEOHIntroverted3UHFLVH6KDUSUnder-the-radar$VWXWH(QYLDEOHIn-the-know([DFWLQJ6NLOOIXORestrained'ULYHQ&RQWUROOHGStandard-bearer0RWLYDWLQJ9LJRURXV&RPSHOOLQJ0HWKRGLFDO,QWHQVHSelf-Reliant$JJUHVVLYH$OHUW&DXWLRQDU\&DXWLRQDU\3UDFWLFDOProtective3ULYDWH$OHUW(OXVLYH+DUVK5LJLG9LJLODQW8QLTXH$UWLVWLF8QRUWKRGR[6XUSULVLQJ:LWW\Irreverent7KRURXJK'LOLJHQWImaginative1XUWXULQJ/R\DOSincere'\QDPLF,QFOXVLYH(QJDJLQJ([SUHVVLYH6W\OLVK9LVXDOO\RULHQWHG'UDPDWLF([SHULPHQWDO2XWRIWKHER[3UHGLFWDEOH)LUPUnmovable'LJQLHG6WDEOHHardworking,PSHFFDEOH6XEWOHRespected0HOORZ2SHQPLQGHGNonconformist2EVHUYDQW$VVXUHG8QUXIHG5DWLRQDO6HOIUHOLDQWIntentional(OHJDQW$VWXWHUnattainable8QDVVXPLQJ,URQLFIndependent&ODVVLF6DIH%HVWLQ&ODVVResults-Oriented5HVSHFWHG&RPSHWLWLYH'HOLEHUDWH)URVW\Uncompromising2ULJLQDO'LVWLQFWLYHTrendsetter(VWDEOLVKHG*HQXLQHSure-footed'RPLQDQW)RUFHIXO(PSKDWLF$PELWLRXV$GPLUHGFocused(QWUHSUHQHXULDO9LYLG Quick-witted6WHDGIDVW&RPSRVHGBy-the-book7LUHOHVV'HWHUPLQHG&RQVHUYDWLYH'LVFHUQLQJ3URFLHQW&RQWUROOHG6WUDWHJLF)LQHWXQHGProgressive0HDVXUHG7KRXJKWIXO&UDIWVPDQOLNH3LRQHHULQJ,UUHYHUHQW(QWUHSUHQHXULDO1LFKH(OLWH(FFHQWULF6WDUWOLQJ8QSUHGLFWDEOH,QWHQVHO\&UHDWLYHPASSIONYou attract through emotionTRUSTYou build relationships with consistency and stabilityMYSTIQUEYou inspire curiosityPRESTIGEYou earn respect with higher standards and performancePOWERYou lead and controlALARMYou prompt action with urgency and negative consequencesREBELLION You surprise with creative, untraditional ideasTHE MAESTRO1. Ambitious2. Admired3. FocusedTHE VICTOR4. Results-Oriented5. Respected6. CompetitiveResults-OrientedRespectedCompetitiveAmbitiousAdmiredFocusedSTEP THREE CHOOSE YOUR APPROACH BY FINDING THE THREE ADJECTIVES LISTED BELOW YOUR ARCHETYPE AND ALTERNATE ARCHETYPE. WRITE YOUR RESULTS ON YOUR WORKSHEET.Forexample:HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEP THREE3CREATE YOUR 9-SECOND FASCINATION STATEMENTYOUR APPROACHINSIGHTSMINDSET AWARDS INNOVATIONEXPERTISE STANDARDS RESUlTSATTITUDETHOUGHT-lEADERSHIPPROBlEM-SOlVINGFAMIlYORGANIZATIONCAUTIONBEAUTYMOMENTUMTENACITYACCURACYCHARACTERSINCERITYMORAlSFlEXIBIlITYIDEASSkIllSETEXPERIENCECOMMUNICATIONREPUTATIONSOlUTIONSNETWORkINFlUENCECREDENTIAlS BRAINSTORMINGSTAMINA PRECISIONEMOTIONSENERGYRIGORACTIONFORETHOUGHTMANAGEMENTETHICSPROFESSIONAlISMRESPECTSTEP FOUR FROM THE LIST BELOW, CIRCLE 3 WORDS THAT BEST DESCRIBE THOSE ASSETS YOU ACTUALLY DELIVER.WRITE YOUR RESULTS ON YOUR WORKSHEET.HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEP FOUR4CREATE YOUR 9-SECOND FASCINATION STATEMENTYOUR ASSETSI AM THE MAESTRO. I AM KNOWN FOR MY RESPECTED RESULTS, MY ENTREPRENEURIAL IDEAS, AND MY FOCUSED INSIGHTS.I help clients create amazing things with my pioneering mindset, irreverent brainstorming, and an entrepreneurial network.No matter what, I can be counted on for my established reputation, sure-footed influence, and genuine relationships.With clients, co-workers, and friends, I always deliver astute insight based on my in-the-know expertise.HERE ARE SOME OTHER EXAMPlES:Stylish is my standard. For me, every solution must be intensely expressive and visually-oriented.Clients say my stamina is intense. I call it methodical. But when youre a network of one, the details are everything.Now take your results and craft your own 9-Second Fascination Statement. Heres an example based on our previous examples for THE MAESTRO:HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT EXAMPLES5CREATE YOUR 9-SECOND FASCINATION STATEMENTEXAMPLESOkay, time to get a little creative, and make this 9-Second Fascination Statement authentically yours. Look at your APPROACH and your ASSETS. Play with them until you have a statement that accurately represents who you are, what you do, and how you fascinate.HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEPS FIVE AND SIX6CREATE YOUR 9-SECOND FASCINATION STATEMENTSTEP FIVEMERGE THE WORDSON YOUR WORKSHEET, MIX AND MATCH YOUR ASSETS AND APPROACHES TO FORM THREE COMBINATIONS THAT FEEL RIGHT FOR YOU.STEP SIXCREATE YOUR 9-SECOND FASCINATION STATEMENTUSE THE SPACE BELOW TO GET CREATIVE.Connect with Fascinate, Inc. to stay up-to-date on our latest research and products. We look forward to continuing to offer you new ways to Fascinate the world around you.EMAILStart@HowToFascinate.comTWITTER - SHARE YOUR 9-SECOND ELEVATOR PITCH WITH@HOWTOFASCINATE, OR USE #9-SECONDS.@SallyHogshead@HowToFascinateFacebookFacebook.com/HowToFascinateYOUTUBE -LEARN MORE ABOUT YOUR FASCINATION ADVANTAGE WITHTHE 49 FASCINATION ARCHETYPES, VISIT HOWTOFASCINATE.COMYoutube.com/SallyHogsheadConfident DrivenInfluentialAmbitiousDiscerningStrong-WilledUnderstatedComplexDeliberateExpressiveIntuitiveImpulsivePerfectionistReliableCarefulInnovativeIndependentUnpredictableStableReliableComfortingPOWER PRESTIGE MYSTIQUE PASSIONAlARM REBEllION TRUSTHOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT CONTACTCREATE YOUR 9-SECOND FASCINATION STATEMENT

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