Social media 101 pinterest for your business

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  • 1.Social Media 101: How to Grow your Business with Pinterest

2. Michelle Hummel CEO of Web Media Experts: Social Media Agency Social Media Enthusiasts : Social Media Networking Community Send Social Media: Social Media Management Dashboard Social Media Matcher: Social Media Tools Directory Web Media University: Social Media Training and Certification COMING SOON! My book: The Social Media Magnet Everything you need to know to attract customers with social media by Michelle Hummel Thanks for joining me today! Web Media University 2013. All rights reserved. 3. What is Pinterest? A virtual pin board that letsyou organize and share allthe beautiful things you findon the web A combination of webbookmarking, social sharingand virtual scrapbooking Like a craft fair, fashionshow, exhibit, tradeshow allrolled into one place Web Media University 2013. All rights reserved. 4. Who uses Pinterest? 10 Million US Monthly visitors More than 80% of users are women 29% are between the ages of 39-44 Topics of interest fashion/style,interior design, hobbies, and cutecollectibles/animals 80% of pins on Pinterest are repinsIs your target audience on Pinterest? Web Media University 2013. All rights reserved. 5. Why should you be on Pinterest? Stay ahead of the competition Users spend 88.3 minutes onPinterest its sticky! Its growing like crazy! Provides significant exposureand SEO juice for yourwebsite Users are closer to the buytrigger in the sales cycle Kotex Pinterest Campaign Web Media University 2013. All rights reserved. 6. Pinterest shortens the sales cycle Virtual dream boards Pins are an immediateconnection to yourproduct/brand Boards show what theylike by interests,ideas, etc. Buy links turn theirwish list into an actualpurchase What products can you sell on Pinterest? Web Media University 2013. All rights reserved. 7. Pinterest Pinning Tools Official Pin it Button,encourages people to pin contentfrom your website Firefox Right Click Pin, forFirefox power users to easily rightclick and save pins Pinstamatic, take snapshots ofwebsites, highlight special quotesor stats, and pin them on Pinterest Web Media University 2013. All rights reserved. 8. Repinnable Pins: Inspirational Creative or innovativeideas for repurposinghousehold items Crafting ideas Do-it-Yourself before andafter images Recycle old productsinto new LOWES board Web Media University 2013. All rights reserved. 9. Repinnable Pins: Motivational Motivational quotes, photos Beautiful vacation places Luxury items TIP: connect with your targetaudience by creating style boardsto sum up their lifestyle or theculture of that area Family Friendly Cincinnati Web Media University 2013. All rights reserved. 10. Repinnable Pins: Tutorial Educational how-to pins such as: How to tie a scarf in a unique way How to build a portable herbgarden How to pick the best freshproduce How to generate more leads How to be a more effective leader How to paint a mountain OLD NAVY DIY board Web Media University 2013. All rights reserved. 11. Repinnable Pins: Solutions Much like educational pins,solution pins can be related tospecific problems your targetaudience faces Plumber - how to avoid a costlyplumbing repair by doing generalpipe maintenance Dietitian - provide ideas on theproper food portions or the bestseasonal selections for food STAPLES Web Media University 2013. All rights reserved. 12. Repinnable Pins: Humorous Silly pictures, images,cartoons, or sayings thatare funny TIP: create a board thatreflects jokes for yourindustry Social MediaFunnies OLD NAVY Web Media University 2013. All rights reserved. 13. Repinnable Pins: Cute & Cuddly Adorable pictures of babies,puppies, kittens, pocket-sized or baby animals Repinned for the isnt thatjust adorable factor TIP: if you own a horseranch share pictures of newcolts, ponies, drawings,paintings and/or videos ofyour horses HubSpot Bad Marketing Kittens Web Media University 2013. All rights reserved. 14. Repinnable Pins: Branding Create a board in yourcompanys signature colorWeb Media Experts Blueand pin images Geo specific Cupcakes inDallas instead of Cupcakes TIP: create Holiday themedboards for fresh contentHappy Holidays from WebMedia Experts Web Media Experts Blue Web Media University 2013. All rights reserved. 15. Repinnable Pins: Videos Video is highly under-utilized in Pinterest Pin your videos fromyour YouTube channel Pinterest will open up anew market space foryou Send Social Media Tour Web Media University 2013. All rights reserved. 16. Pin Campaign: Promote Your Events Create an image to announceyour event on Pinterest TIP: tie your image to a URLwith a special landing pagesign up form with a strong offersuch as a pre-register discountor bonus gift Web Media University 2013. All rights reserved. 17. Pin Campaign: Exclusive Offers Offer a discount whenusers follow you onPinterest Give existing followerssome kind of special offer TIP: create images thatencourage other people toshare and becomefollowers DETAILED IMAGE Web Media University 2013. All rights reserved. 18. Pin Campaign: Pin It Contest Contestants create a MySterling Essentials Board Pin at least 5 items fromthe website Use hashtag#sterlingessentials onevery pin Comment on contest pinwith your board URL Visit the Facebook page tosee if you are a winner! Web Media University 2013. All rights reserved. 19. Pin Campaign: Webinars, EBooks Promote your free eBooks,webinars, white papers etc. Strong call-to-action thatconnects to a landing page tocollect lead info TIP: be sure to nurture theseemail subscribers via auto-responders and drip campaignsthat follow up over a period oftime HUBSPOT Helpful Marketing Ebooks Board Web Media University 2013. All rights reserved. 20. Pin Campaign: Mark Your Territory Make sure youwatermark your imagesand include the URL toyour website TIP: include somedetails about yourwebsite but dont makethe watermark the focusof what you share Web Media Experts Motivational Quote Web Media University 2013. All rights reserved. 21. Pin Campaign: Blog Promotion Make sure there is a visualcomponent to all of your blogposts going forward so that youcan ensure easy sharing toPinterest Create a hypnotic headline toattract your audience Hubspot Blog InboundMarketing board Web Media University 2013. All rights reserved. 22. Pin Campaign: Like It You can simply like pins that dont fit your board Show appreciation for other peoples pins TIP: this is a great way to build relationships and grow your followers Web Media University 2013. All rights reserved. 23. Pin Campaign: Community Boards Pinterests version of adiscussion group Participation gets you a lot ofexposure within a targetaudience Helps you build your peernetwork Invite your fans so they cancontribute to your brandingefforts Hub Spot Pin YourWebinars Web Media University 2013. All rights reserved. 24. Pinterest Analytics Tools Pin Reach, identify your best pinsand top influencers following you Curlate, measure how much trafficPinterest is referring to yourwebsite Pinerly, future tool for schedulingpins is going to be incredible Pin Alerts, notifies you wheneversomeone pins something from yourwebsite Web Media University 2013. All rights reserved. 25. Find people to follow People in the same industry Competitors Thought leaders People who share great ideas (e.g.people using your productscreatively) People who have products, etc.that will be of interest to youraudience People who match your audiencedemographics Web Media University 2013. All rights reserved. 26. Get More Followers Encourage existing connectionsto follow you Look up new connections andfollow them Encourage subscribers of yourRSS feed and/or yournewsletter to join you Add a follow button to yourwebsite Add a pin button to your website Web Media University 2013. All rights reserved. 27. Best Pinning Times Saturday mornings Weds mornings 2PM 4 PM EST 8 PM 1 AM EST Web Media University 2013. All rights reserved. 28. Post Good Content According to Pinerly.com: A call-to-action pindescription sees an 80%increase in engagement Tutorials, DIY guides, andrecipe pins see a 42%higher click-through rate Pins related to trendingtopics see an average 94%increase in click-through Web Media University 2013. All rights reserved. 29. Content Rules of Thumb 20% of your time pitchingyour products or services,showcasing your expertise,your mission, brand, valueproposition, case studies,testimonials etc. 80% of your time: creatingdesire through visuallystunning, interesting, andinspirational content Web Media University 2013. All rights reserved. 30. TakeawaysWho is your audience and how do you want them to perceive your company/products?How much time can you devote?What will be your call-to-action?Whats your goal for these efforts?How will you measure and track your progress?What kind of content should you create? Web Media University 2013. All rights reserved. 31. Web Media UniversityIntroducing WebMediaUniversity.com Over 40+ hours of video training Social Media Case Studies Library Social Media Book Reviews Social Media Toolkits Directory Social Media Webinar Library Monthly Live Training Webinars Ability to get Social Media Certification Web Media University 2013. All rights reserved. 32. Special OfferSign up for Web Media University andreceive a FREE copy of The SocialMedia Monthly Magazine!Click Here Web Media University 2013. All rights reserved. 33. Questions and AnswersWhat questions can I help answer? Thank you for participating!Michelle HummelWeb Media UniversityWebMediaUniversity.comPhone: 513-204-9324michelle@webmediauniversity.com Web Media University 2013. All rights reserved.