YellowPages.com Charles Stubbs September 29, 2005.

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YellowPages.comCharles StubbsSeptember 29, 2005AgendaMarketStrategyExecutionOnline Advertising MarketU.S. Online Advertising Spending ($B)Source: The Kelsey Group; Feb. 2005Explosive growth24% per year growth through 2009Online share of total advertising to double over the next 4 yearsOnline Local AdvertisingU.S. Internet Yellow Pages and Local Search Markets ($B)Internet Yellow PagesLocal Internet SearchSource: The Kelsey Group; Feb. 2005Forecasted growth almost 50% per year over the next several yearsIYP & Local SearchUsage Market Share (Searches)Q2 2005Fragmented UsageTraditional Yellow Pages Publishers and New Internet BusinessesDynamic and Competitive Marketplacesource: comScore Media MetrixQ2 2005 Internet Yellow Pages Search ReportAgendaMarketStrategyExecutionDual Aggregation StrategyPrint Yellow PagesIndexed ContentDual Aggregation StrategyPrint Yellow PagesIndexed ContentLocal SalesDual Aggregation StrategyPrint Yellow PagesPrint &DistributeIndexed ContentDual Aggregation StrategyPrint &DistributeIndexed ContentEnd-to-end Solution Resulting in ~50% Operating MarginsLocal SalesPrint Yellow PagesDual Aggregation StrategyCore PiecesTechnologyUser InterfaceContentAdvertising ProductsBusiness ModelReportingCross-PlatformIndexed ContentElectronic Yellow PagesDual Aggregation StrategyMaximize RevenueLocal CoverageNational Sales Business ModelSubscriptionPFPPrioritizationLocal SalesElectronic Yellow PagesDual Aggregation StrategyDirectOrganic UseAdvertising & PromotionSEOSyndicationAOLSwitchboardYahoo!Search ProductsPublish &DistributeElectronic Yellow PagesDual Aggregation StrategyPublish &DistributeIndexed ContentLocal SalesElectronic Yellow PagesDual Aggregation StrategyFixed Monthly (Placement)CostPerClickCostPerCallBusiness Model Options% ofTransactionsYellow PagesSearchE-CommerceService / Broker 5000 Business Segments Across 500+ MSAsAACDBAgendaMarketStrategyExecutionAreas of Focus to WinConsumersProductAdvertisersAdvertising & Promotion of YellowPages.comPartners/ SyndicationBest-of-Breed TechnologyGreat User InterfaceRobust ContentFast ResultsRight Product MixMultiple PlatformsComplete CoverageLocalNationalRight Business ModelCommon VisionJoint Venture formed in November, 2004Ownership apportioned between SBC (66%) and BellSouth (34%) with joint management controlJV ObjectivesParent ObjectivesSingle Brand / URLCommon DistributionCommon Platform/ ProductsNational Sales Local Sales in WhitespaceLocal Sales in TerritoryFulfillmentCustomer CareBillingLocal ContentCommon National BrandGoalDirect Consumer Relationship Simple Intuitive URLExisting Usage Complement Print BusinessLeverage Parents Assets150M Books PublishedDSL/IPTVCingularCommon National BrandGoalDirect Consumer Relationship Simple Intuitive URLExisting Usage Complement Print BusinessLeverage Parents Assets150M Books PublishedDSL/IPTVCingularExecutionAcquired YellowPages.com5.4% of IYP Market share with no advertising or promotionIncredible monthly growthStick to our rootsPotentialCommon DistributionMust partner to have greatest audienceConsumer ReachCommon Platform/ProductsCommon Platform/ProductsFlash DemoYellowPages.comDual Product StrategyCommon Platform/ProductsREAL SEARCH ENGINE SOLUTIONSConnecting Buyers and Sellers85% of all Search Engine trafficAnnual Performance GuaranteesMonthly e-Mail ReportsIYP & Local SearchCombined NetworksSource: comScore Media Metrix, Q2 2005 Internet Yellow Pages Search Share reportDisaggregated UsageNational AggregationContent StrengthCombined Local Sales Force - Feet on the Ground in 22 States: 4000+ sales repsPrint relationships provides unmatched depth of contentEnhanced Sales Capability Through National Account Teams and Familiar URLConclusionLargest Audience Direct Consumer FranchiseSyndicate through PartnershipsDeliver Advertiser ROIConclusionLargest Audience Direct Consumer FranchiseSyndicate through PartnershipsDeliver Advertiser ROIStandard and Rational Product SetLogical and SimpleRight Pricing/Business ModelConclusionLargest Audience Direct Consumer FranchiseSyndicate through PartnershipsDeliver Advertiser ROIStandard and Rational Product SetLogical and SimpleRight Pricing/Business ModelRobust National and Local Sales ForceMonetize UsageGeographically and CategoryConclusionLargest Audience Direct Consumer FranchiseSyndicate through PartnershipsDeliver Advertiser ROIStandard and Rational Product SetLogical and SimpleRight Pricing/Business ModelRobust National and Local Sales ForceMonetize UsageGeographically and CategoryResult: Long term ProfitabilityValue enhancement for SBC & BLS publishers and shareholdersThank You!Q & A

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