Bubblerooms presentation på DIBS frukostseminarium

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    13-Feb-2017

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  • SVANTE TEGNR

    2

  • 2%conversionfromMobile

  • CLICK&COLLECT

  • BUBBLEROOMRETAIL

    SKHLMSkrholmencentrumGalleria620m2 KISTA

    KistaCentrumGalleria220m2

    FARSTAFarstaCentrumGalleria120m2

  • POPUPSTORES

    ARKADENGOTHENBURG,500m2GREVTUREGATAN7,STUREPLAN,150m2

  • 40MINUTES!

  • TRACKINGMOBILECUSTOMERS,HOW,WHEN,WHY?

  • BEACONS

    Trackingbeaconsdontcollectdata;rather,theyalerttheappsinaphonewhereyouare.Thoseappscanthensendmessages,usuallyintheformofpushnoTficaTons.ThosenoTficaTonsoccupyalegalgreyareasomewherebetweenemail,whichisregulatedbytheFederalTradeCommission,andatext,whichisregulatedbytheFederalCommunicaTonsCommission.Approx30000installedoct2014

  • SMS

  • WIFI

    IPSallowspinpointtrackingofanyWi-Fi-enableddevice,suchasasmartphoneortablet,withinabuilding.ThismeansthatanIPSservicecouldeasilytrackyou--rightdownto,say,thetableyoureoccupyinginamallsfoodcourt--aslongasyourmobiledevicesWi-Fiisturnedon.And,ifyoureatypicaldeviceuser,yourWi-Fiisalwayson,right?

  • TheaveragewaitTmeatthebackregisteristwominutes.Halfofyourcustomershavebeeninyourstoretwiceinaweek.Tenpercentofthepeoplewhocomeinyourstorenevercomeneararegister,meaningtheydon'tbuyanything.Therearealotofpeoplenotfindingwhattheywant.ThebigpromoTonontheeastsideentranceofyourstorewasmoresuccessfulatbringingpeopletopurchasethanthepromoTononthewestsideofyourstore.Here'sthehotspotinyourstorethatdrawsthemostusers.Thetypicalusercomesinandpurchasesonething.Tenpercentofyourusershavebeenatmorethanoneofyourstores.

  • FACEBOOK

    Facebook/ResultsDuringatwoweekperiodBubbleroomspent85000SEKonFacebookadverTsingandalsousedanewwayofmeasuring.FacebookandBubbleroommeasuredtrueli`insteadofmulTclick,lastclickorothercookiebasedmeasuringmethodsthatdoesnttakeinconsideraTonsalesthatwouldhavebeenmadeanyway.AccomplishedkeytakeawaysResultswereastonishing.FacebookprovedtobetwiceaseffecTveasBubbleroomreachedacostofsaleof35percentcomparedto76percentwiththelastclickmodel.ThisisthefirstTmeBubbleroommeettheirowntoughcostofsalesgoals.Bubbleroomacquired268newcustomersduringthecampaign,ali`of18,1percent.TheTrueli`methodofmeasuringshowedthatthecampaigngenerated250000SEKinaddiTonalsales(ontopofsalesthatwouldhavebeenmadeanyway)duringthecampaign.RealizaTonthatsocialadsalsohadmajorimpactonbrandbuildingandawareness