Chapter Presentation 2 (2003)

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Second chapter presentation for UMW ITEC 545.


1. Chapter 9: Strategies for Creating Successful Corporate Partnerships - John Richards found in Technology in its Place: Successful Technology Infusion in Schools edited by John F. LeBaron and Catherine Collier Wayne Knepp ITEC 545 University of Mary Washington 2. Goals of Schools and Businesses The main goal of school is to prepare students for their life (give them job skills, the ability to use their minds, and make them into model citizens. The main goal of business is to make money. While these two goals are highly different, they are not mutually exclusive. 3. Reason for school/business partnerships Businesses may make partnerships to build brand, become good corporate citizens, or sell product. The first two reasons are considered acceptable according to guidelines from the National Education Association and Consumers Union while the third reason is not. 4. What is business? Business is not a single entity with only one motivation Businesses with products marketed for education Businesses which conduct research Businesses with financial interest in education market Businesses with pro-social motivation Businesses which market products toward students 5. Foundation for Partnership Schools prepare students for the workplace. Businesses need workers who are proficient in basic skills, critical thinking, and problem solving. While this makes it seem that a partnership between the two entities would be perfect, a number of problems can arise. 6. Possible difficulties Students may be exploited by businesses (products allowed in school receive implied endorsement) and negatively impacted by commercialism and marketing Differing concepts of time (schools generally plan on long-term implementation while businesses try for quick implementation 7. Possible difficulties cont. Lack of school buy-in. Any type of business partnership needs complete endorsement from all levels of school administration. Mutual need. Any program started needs to meet the needs of the school. Businesses may not have a good understanding of the education profession. Educational institutions may not understand the goals and needs of businesses. 8. Build on strengths In order to make a partnership work, it must work toward the strengths of educational institutions and the businesses. Example: Students seeking real-world applications in school. By their nature, businesses produce a number of materials or situations that can be used in project based learning and show the relevance of educational experiences. 9. Partnerships should Have real educational value Reinforce school curricula Advance educational goals Allow participation decisions to be at the school level Be open to students who choose to participate 10. Partnerships should not Offer trips, gifts, or prizes for promoting products in the classroom Discriminate against groups of students Impede instruction time Require the purchase of a product Require promotion of a commercial product 11. Videos Diploma This video highlights one program that helps link business and education The Spotlight: Hy-Vee Wright Business Partnership This segment from Channel 12 News demonstrates a successful business partnership in a Des Moines elementary school