This presentation was made for academic purposes to promote advocacy of media literacy and what libraries can do to ensure communities are educated on how to critically evaluate media content.
1. MEDIA LITERACYBy Ashley DAndrea, Diane Huynh and Julie Creaser 2. SMART OBJECTIVEAfter a period of advocacy on the issues around mediaand digital literacy, by January 2013 (T), all librarians whoserve children and youth (S) within our organization will betrained or retrained (A) through MediaSmarts professionaldevelopment workshops (R) in the skills needed (M) tofoster media and digital literacy in youth by integratinglearned skills into existing programming or new programs,and when working one-on-one with children or youth in adigital environment. 3. ISSUE IDENTIFICATION7 hrs 38 minutes is the average amount of digital mediaconsumed per day by children 8-18 (Kaiser Foundation, 2010)Canadian parents say theirchildren are onlineeverywhere --schools,libraries, mobile phones,cafes, video gameconsoles making it hardto regulate their onlineactivities anymore--Young Canadians in aWired World, 2012Canadian tweens and teensfind school programs and theirparents challenging to dealwith on the issues of mediause, consumption andinteraction with others and feelmisunderstood and over-regulated--Young Canadians in a WiredWorld, 2012Eight-years-old is when digital media interaction changes, childrenengage with it more and on their own terms (Joan Cooney Ganz Foundation, 2011) 4. WHY IS MEDIA LITERACY IMPORTANT? Media literacy embodies the critical skills of manyaspects of literacy in an online world from criticalthinking about images and texts to ethical and socialpractices some examples include:Body Imagein MediaViolence inMediaDiversity inMediaCyberbullyingExploitation Privacy 5. WHO IS INTERESTED IN THIS ISSUE?STAKEHOLDERS AND INFLUENCE LIBRARY BOARD CHIEF LIBRARIAN PARENTS EDUCATORS PROVINCIAL AND FEDERAL GOVERNMENTSAND CRITICS CHILDREN 6. THE LIBRARYS ROLE IN MEDIA LITERACY Research shows that libraries already arerecognized as partners in developing literacy skillsfor conventional literacy and information literacythrough programs and training Libraries offer the media children consume books,graphic novels, video games, Internet access,DVDs Current research and current events support a callfor community actions and partnerships to addressbetter preparing children and youth for life andinteraction in the digital world 7. DECISION-MAKERS Chief Librarian/CEO Library Board Municipal Committees:- Financial Committee- Strategic Priorities &Policy Committee- Child Care Advisory Committee 8. WHAT ARE THE OBSTACLES? Aligning our goals, missions, andvalues of the library to those withMediaSmarts, and any corporatesponsorship linked with them. Parents and community groups whooppose corporate sponsorship onyouth programs. Being careful not to conflatetechnological access withunderstanding of its use & applicationin developing media/digital literacy. Organizational Bias: Viewing thelibrary as merely a repository forbooks, stereotypes of the library asbeing outdated and technologicallybehind. Space: Where will these workshops& training seminars for librarianstake place? Timing: How long will trainingworkshops take? Will there need tobe additional training for librarianswho are not up to speed oncurrent technologies? What will be the results of thispartnership, how will we measureits success? 9. APPROACHES VALUES TO EMPHASIZE WITHDECISION MAKERSLibrary Chief Executive Officer and Board ofDirectors Supporting media literacy strengthens librarymission to enhance literacy and well-being of thecommunity Library as a leader in educating youth on criticaldigital literacy skills and as a gatekeeper toaccessing education on digital media literacy Staff benefits from professional development andtraining making them more qualified Implement new value-added services that helpbridge gap between information rich and poor 10. APPROACHES VALUES TO EMPHASIZE WITHDECISION MAKERSInvestment and Economic ProsperityCommittee/Finance Committee (Municipal) Relationship between digital media and economicdevelopment Public library can educate through programmingthat emphasizes digital skills for the workplace Equip youth (future leaders and workers) of Canadawith necessary skills in creation and interpretationof media 11. APPROACHES VALUES TO EMPHASIZE WITHDECISION MAKERSStrategic Priorities and Policy Committee(Municipal) Canada has fallen behind other countries in thedevelopment of digital literacy Council representing the community can dedicateresources and funding to guarantee that citizenswill benefit from the digital economy and derive newopportunities for employment, innovation, creativeexpression 12. APPROACHES VALUES TO EMPHASIZE WITHDECISION MAKERSChild Care Advisory Committee (Municipal) Parents believe the internet is the way of the futureand children need to be educated on safe andresponsible use Emphasis on collaborative approach with schools,public libraries, internet service providers, policeand government Print literacy is no longer sufficient in ensuringchildren and youth are growing up with the skills tocritically engage with information 13. CONCLUSION A vision for youth inthe 21st century. Advocating forPartnership: Abenefit to thecommunity & itsmembers. The role of thelibrary andinformationprofessional. 14. CITATIONSEnvironics Research Group. (2003). Canadas Children in a Wired World: The Parents View.Ottawa.Media Awareness Network. (2010). Digital Literacy in Canada: From Inclusion toTransformation. Ottawa.The Canadian Internet Registration Authority. (2011). The Internet and Canadas Future:Opportunities and Challenges. Ottawa.