Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks

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Presentation delivered to the Public Libraries South Australia Conference by Clayton Wehner of Blue Train Enterprises, at the Adelaide Entertainment Centre on Tuesday

Transcript

  • 1.Engaging with Readers in the Web 2.0 era social media, mobile devices & eBooks Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E:[email_address] This presentation is available at:http://www.bluetrainenterprises.com.au/plsa

2. A short video to start

  • http://www.youtube.com/watch?v=x0EnhXn5boM&feature=player_embedded

3. PART 1 BOOKS VS THE WORLD

  • Part 2 - Social Media

4. Aussies going online

  • 28% of users are spending > 3 hours online a day
  • A further 23% spend > 1 hour online a day

5. Aussies going social

  • 8.7 million Australians visited a social networking site in June 2010
  • 44.3% of Australians have a Facebook account (9.4m accounts)

6. Aussies going mobile

  • 2.4 million Australians accessed the web via a mobile device in June 2010

7. So what?

  • Time spent on online is time NOT SPENT reading a book
  • Time spent on Facebook is time NOT SPENT reading a book
  • Time spent fiddling with a mobile device is time NOT SPENT reading a book

8. 9. 10. Amazonification of books

  • The long tail make everything available and help me find it (Chris Anderson)
  • Amazon innovations:
    • 1-click ordering
    • You might also like
    • Customers who bought this, also bought
    • Recommendations for you
    • Frequently bought together
  • You can amazonify your library too

11. $24.70 AUD Free Shipping to Australia Dispatched within 24 hours 12. $96.95 AUD Free Shipping Dispatched within 24 hours 13. $14.39 USD Instant Download (Wholesale price $19.80) 14. 15. 16. Changing times

  • In January 2011,Amazon sold
  • 115
  • Kindle eBook Downloads for every
  • 100
  • Paperback Book sales

17. Pressures for Aussie book retailers!

  • Aussie dollar very high
  • Interest rates going up
  • A slew of overseas buying options with cheap shipping arrangements
  • Big retailers up in arms about overseas operators avoiding GST (thanks for promoting them, Gerry Harvey)
  • Universal access to fast internet connections
  • Growing trust in the security of online shopping
  • Greater complexity in life means that people seek convenience
  • Copyright protectionism on Australian books

18. 19. Seth Godin The Future of the Library http://sethgodin.typepad.com/seths_blog/2011/05/the-future-of-the-library.html 20. Pressures for libraries, too

  • Wikipedia [ has] basically eliminated the library as the best resource for anyone doing amateur researchIs there any doubt that online resources will get better and cheaper as the years go by?
  • And then we need to consider the rise of the Kindle. An ebook costs about $1.60 in 1962 dollars. A thousand ebooks can fit on one device, easily. Easy to store, easy to sort, easy to hand to your neighbour. Five years from now, readers will be as expensive as Gillette razors, and ebooks will cost less than the blades.

21. Redefine the role of the librarian

  • Books today are not scarce, not expensive and hardly worth warehousing the scarce resource isknowledge and insight , not access to data.
  • The librarian isnt a clerk who happens to work at a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user

22. Shhhhhhhhhhhhhhhhhhhhhhhh! 23. A Paradigm Shift

  • Present Situation (?)
  • Future Situation
  • Warehouse for dead books
  • Nerve centre for information

We need librarians more than we ever did. What we dont need are mere clerks who guard dead paper. Librarians are too important to be a dwindling voice in our culture. For the right librarian, this is the chance of a lifetime. 24. Renewed love for libraries

  • Hey, you can get books for free!
  • My family has recently rediscovered our local libraries
  • Anyone from Payneham or Walkerville here?Love ya work!
  • We love the ability to reserve books via the web
  • What percentage of the communityreallyunderstands what services are available at the local library?

25. PART 2 SOCIAL MEDIA: PATHWAYS TO CONTENT 26. What is Social Media?

  • Social mediais media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques
  • Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more
  • Today I am going to talk about9 ways that you can usesocial media in yourlibrary

27. 1. Dip your toe in & join the party

  • Join the online book community learn, discuss and share info with like-minded people authors, publishers, retailers
  • Get a Facebook account and become a fan of book industry pages
  • Get a Twitter account and follow book industry people
  • Get a LinkedIn account and connect with your business associates, suppliers, clients etc
  • Get a feed reader (Google Reader) and subscribe to industry blogs and RSS feeds

28.

  • Theres a conversation going on online.
  • What are you missing?
  • Do you have a voice?

29. 2. Fix your website!

  • Website is thecornerstone of yoursocial media strategy
  • Social media willbring visitors back toyour website

30. 3. Get bloggin

  • How many bloggers here?
  • Anybody can be a content publisher not just the media companies
  • Establish yourself as an authority; build credibility
  • Write interesting, provocative posts to engage with readers
  • Write short articles; write regularly maybe twice a week
  • Start athttp://www.wordpress.comfor free
  • Transition to a domain hosted blog later ie.http://www.yourdomain.com/blog

31. 32. 4. Facebook it up

  • Over 750 million active users!
  • Has overtaken Google in US as most viewed website
  • Facebook Pages are for businesses/organisations (not standard profiles or Groups)
  • Set it up in seconds atwww.facebook.com/pages

33. 34. 35. Extending your Facebook presence

  • Claim your vanity URL atwww.facebook.com/usernameonce you have 25 fans
  • Add custom tabs with your own content
  • Use check-in function with Facebook Places
  • Use apps to extend the functionality of the page try North Social for sweepstakes, fan offer apps
  • Display a splash page for non-fans that asks them to become fans

36. 37. 5. Start Tweet, Tweet, Tweetin

  • Micro-blogging; 140 character limit basically SMS on the web (but best done via a mobile device)
  • You follow people, they follow you; your tweets are seen by your followers, you see the tweets of people you follow
  • Many people write off Twitter:who would be interested in this seemingly banal, nebulous information?
  • But maybe it has an application in libraries? eg. tweet new acquisitions

38. 39. 40. What are those weird characters, man?

  • Hash tag # - designates a topic (eg. #abaconf11)
  • @ symbol designates a Twitter user (eg. @boomerangbooks
  • Allows Twitter users to search for tags and to isolate tweets that contain that tag

41. 42. 6. Automate & centralise posting

  • Posts on a blog, Twitter, Facebook, Linkedin etc can be ported between one another using a variety of tools, removing the requirement to post manually on multiple sites.
  • Twitterfeed ( www.twitterfeed.com ) sends blog posts to Facebook and Twitter
  • Desktop tools (and mobile phone apps) like Tweetdeck and Seesmic can be used as a central hub for posting to multiple social networks at once

43. 44. 45. 7. Integrate & enable sharing

  • To grow your social media community, make it easy to connect/follow by integrating social media elements into your pages and enabling sharing options
    • Social bookmarking buttons
    • FB Like buttons
    • Google+1 buttons
    • FB Boxes
    • Twitter widgets
  • To implement, its normally just a small piece of code that is added to your page HTML ask your geek!

46. 47. 8. Publish book event video online

  • Video is the biggest growth area on the web as bandwidth and online storage increases
  • Over 24 hours of video every minute is uploaded to YouTube
  • YouTube is now the worlds second largest search engine
  • Video can be done cheaply with a handheld camcorder
  • Copy the file to your computer and then upload to YouTube within minutes
  • Embed the video in your website or blog using the special code

48. 49. 9. Start a wiki or group for collaboration

  • Wiki = Hawaiian term for quick
  • A website created by a group of people who have the ability to contribute and modify content
  • Often used to create collaborative and community sites best known site is Wikipedia
  • Great for internal collaboration think intranets, knowledge management, document sharing, reading clubs, etc

50. 51. Thats it

  • Questions?
  • This presentation is available at:http://www.bluetrainenterprises.com.au/plsa