Getting Creative with Social

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  • 1. Creative ideasworth spreadingPETE
  • 2. 2©2013 PETER MAYERGETTING CREATIVE WITH SOCIAL04.10.13Shira PinskerPETE
  • 3. 3©2013 PETER MAYERthe facebooknewsfeed
  • 4. 4©2013 PETER MAYER 4©2012 PETER MAYERwho sees yourcontent?10-20% Fans see your posts without paid support**fans arent all logged in at onceNEWSFEED
  • 5. 5©2013 PETER MAYERNEWSFEEDFacebook uses a private algorithmcalled EdgeRank to determine whatsin the newsfeedEdgeRank keeps users coming back toFacebook by serving them content thatinterests themEDGERANK
  • 6. 6©2013 PETER MAYERIf a post doesn’tperform well, Facebookrestricts the reach ofthe next day’s post
  • 7. 7©2013 PETER MAYERNEWSFEEDannounced newsfeedchangesmultiple feedsbigger imagesmobileconsistency
  • 8. 8©2013 PETER MAYERTYPES OF CONTENT
  • 9. 9©2013 PETER MAYERtypes of content9©2013 PETER MAYEREARNEDLIKESCLICKSSHARESCOMMENTSTAGSPAIDSPONSOREDSTORYLIKE ADOWNEDAPPSPAGE
  • 10. 10©2013 PETER MAYEREARNED CONTENTtypes of contentCANT DETERMINE WHICH TYPE OF ENGAGEMENTIS MOST VALUABLE TO FACEBOOKDETERMINE WHICH action ALIGNS TO YOURBRANDS GOALSEACH FAN base IS DIFFERENT
  • 11. 11©2013 PETER MAYERWHEN BRAINSTORMING, ask"WHAT ACTION DO I WANTTHE USER TO TAKE?"
  • 12. 12©2013 PETER MAYERShare or Like?types of content
  • 13. 13©2013 PETER MAYER 13©2012 PETER MAYERLOWPAGE LIKECLICKPOST LIKEMEDIUMCOMMENTSHAREHIGHPOST APHOTOOFFLINEACTIONlevels of investmentin contenttypes of content
  • 14. 14©2013 PETER MAYERASK USERS for ACTIONtypes of contentin imagein accompanyingtext
  • 15. 15©2013 PETER MAYERSTAND OUTtypes of contentUsers dont alwaysread accompaying textmake sure messagingcan stand alone
  • 16. 16©2013 PETER MAYERsnapshotstypes of contentincorporateother materialsinclude product,rather than logo
  • 17. 17©2013 PETER MAYERtypes of contentlike is more passivecontent is shareable if you cant resistpassing it onshareable vs likeable
  • 18. 18©2013 PETER MAYERShare or Like?types of content
  • 19. 19©2013 PETER MAYERinconclusion
  • 20. 20©2013 PETER MAYERsocial media is two-waycommunicationthe more your content resonates withyour audience, the more of your audiencethat will see itconsider user action when crafting posts
  • 21. 21©2013 PETER MAYERPETEThank you
  • Description
    Part of the PETE, Creative Ideas Worth Spreading series. This presentation by Shira Pinsker discusses how to best leverage your earned, paid and owned content on social media…