How to use social media at 100%!

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: Siemens AG, Friedrich-Alexander Universitt Erlangen-Nrnberg 100%! 1995 .1 ()5 $40 . :34 20,5 $645 . 2008 ???Amazon37 3 ? ? ?41. 5 ?5( 10* )7 ?11* - 2 2008 . . 2009. . (http://b23.ru/sjuh)- 2008 .20% -10% 6 ?Stand-alone. --??7 ?892. ?!!! ?107 Networking : 56% 19% 14%117 PR : 56% 19% 14%56% - 12 , ? :1. 2. / 3. 4. / 5. F.A.Q. / Feedback6. 7. , ?1. 2. 3. 4. 5. 6. 7. 3. ? ?1537% - 8% - 7% - 6% - 23% - 20% - 15% - 1637% - 8% - 7% - 6% - 23% - 20% - 15% - 17Siemens Blogosphere2700 2006 1500 2008/09 1000 15000 : , , , , -, , , Web2.0 Information used from open sources44% 14% 18Siemens BlogosphereInformation used from open sources19Siemens Corporate BlogPLM Software Blog320 2008368 FaceBook1 10 Information used from open sourcesSiemens Corporate BlogInformation used from open sourcesRYANAIR 1 25 . 3 ?Amazon vs. RyanAirRyanAir44% 14% 23 ! , :Leonid.zaplatnikov@siemens.comzozzow@gmail.com+49 176 45195928 : http://zaplatnikov.blogspot.com Twitter: http://www.twitter.com/zozzow24 1. . 2. : www.blogbook.ru : www.bloging.ru : julia-marketing.livejournal.com2 : http://b2blogger.com : http://socseti.com/ : http://www.blogdog.ru/ : http://zaplatnikov.blogspot.com/ 3. : http://www.slideshare.net/philbaumann/140-health-care-uses-for-twitter-presentation : http://www.slideshare.net/juliatrushina/marketing-in-vkontakte-version-20-1787652 :http://www.slideshare.net/NLO_Marketing/ss-1657600