Media and Information Literacy (MIL) - Introduction to Media and Information Literacy (Part 1) Communication, Communication Models, Media Literacy, Information Literacy, and Technology (Digital) Literacy

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MEDIA AND INFORMATION LITERACY (MIL)1. Introduction to Media and Information Literacy (Part 1)Mr. Arniel PingSt. Stephens High SchoolManila, PhilippinesCommunication, Media, and InformationMedia and Information Literacy (MIL)MIL PPT 01, Updated: December 8, 2016MEDIA AND INFORMATION LITERACY (MIL)Learning CompetenciesThe learners will be able todescribe the nature of communication and the concepts related to it (SSHS);describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); andidentify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).Topic OutlineI- Introduction to Media and Information LiteracyA- Communication1. Definitions2. Communication ModelsB. How Media and Information Affect CommunicationC. Media and Information Literacy: A Composite IdeaD. Performance Task- Written Work1. Cooperative WorkFORMATIVE ASSESSMENT: RECITATIONWhat is communication?How do we communicate?Why do we communicate?Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/4What is communication?5TRANSMISSION MODELSWhoCOMMUNICATORSays WhatMESSAGEIn Which ChannelMEDIUMTo WhomRECEIVERWith what effect?EFFECTLasswells Communication Model (1948)What is medium?Media is the plural of medium, or ways to communicate information. (http://www.yourdictionary.com/media#sUfxU1eT1j41M5zt.99)Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. (http://www.businessdictionary.com/definition/media.html)6Identify the following:Communicator/ Sender?Message?Medium/ Channel?Receiver?Effect?TRANSMISSION MODELSShannon-Weavers Communication Model (1948)Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/RECEPTION MODELOsgood- Schramm Model Of Communication (1954)Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/Osgood- Schramm Model Of CommunicationCommunication is a two way process where both sender and receiver take turns to send and receive a message. The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder. 9TRANSMISSION MODELSWestley and MacLeans Model of Communication (1957)Event or Information (X1, X2, X3 and X4Xn)Feedback (f)Advocate (A)Channel (C)Audience (B)Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/RECEPTION MODELBerlos SMCR Model of Communication (1960)Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/11Formative Assessment: RecitationWhat have you learned about communication after studying the different models?Photo Credit: https://www.pinterest.com/pin/157837161915025462/Emphasized the commonality in each model like basic elements such as sender, message, medium, receiver, feedback, etc.12Picture AnalysisPhoto Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/What is the message in this illustration?Do you agree with this illustration regarding communication? Why or why not?13Photo Credit: http://www.quickmeme.com/p/3w26joValues Integration:My belief is that communication is the best way to create strong relationships. - Jada Pinkett SmithSource: http://www.brainyquote.com/quotes/topics/topic_communication3.htmlWhatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill. Source: http://www.brainyquote.com/quotes/topics/topic_communication.html14How is communication affected by media and information?INFORMATIONdata, knowledge derived from study, experience, or instruction, signals or symbolsknowledge of specific events or situationsMEDIACommunication ToolsCommunicationPhoto Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/15FORMATIVE ASSESSMENT: RECITATIONHow does Facebook serve as a tool or medium for communication?How did Facebook affect the way people communicate with each other?How did Facebook affect the quantity and quality of information available to people?VIDEO PRESENTATIONIntroduction to Media and Information LiteracyYouTube Channel: Arniel PingRetrieved October 26, 2016 from https://www.youtube.com/watch?v=b-Y6LRIppU4TERMS TO UNDERSTANDSource: MIL Curriculum for Teachers by UNESCO, 2011Analyze the given definition of media literacy, information literacy, and technology (digital) literacy.What are the similarities and differences of media literacy, information literacy, and technology literacy?18Graphic Organizer: Media Literacy, Information Literacy, and Technology (Digital) Literacy.What is the connection between media literacy, information literacy, and Technology literacy?Students might have difficulty in grasping the idea, you may proceed to the next slide which is an illustration of the connections between the three.19MEDIAAnalyze and explain this illustration.RECEIVE INFORMATIONDIGITALTRADITIONALSHARE INFORMATIONLOOK FOR INFORMATIONRECEIVE INFORMATIONLOOK FOR INFORMATIONSHARE INFORMATIONAnalyze and explain this illustration. Then Identify or established the connections between media literacy, information literacy, and digital literacy. 20Created by Mr. Arniel Ping using Meme Generator: imgflipWhat is Media and Information Literacy?Created by Mr. Arniel Ping using Meme Generator: imgflipWhat is Media and Information Literacy?MEDIA AND INFORMATION LITERACY (MIL)Source: MIL Curriculum for Teachers by UNESCO, 2011Media literacy and information literacy have always been linked, but the greater accessibility of content via the Internet and mobile platforms has meant that those literacies are increasingly intertwined. UNESCO considers information literacy and media literacy together as Media and Information Literacy (MIL). MIL includes Information and communication literacy and digital literacy. MIL is defined as a set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional and societal activities.Source: http://www.uis.unesco.org/Communication/Pages/information-literacy.aspx#sthash.bx4oShjG.dpuf23Source: MIL Policy and Strategy Guidelines by UNESCO, 2013Empowerment of people through Media and Information Literacy (MIL) is an important prerequisite for fostering equitable access to information and knowledge and promoting free, independent and pluralistic media and information systems.Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content.Information Literacy and Media Literacy are traditionally seen as separate and distinct fields. UNESCOs strategy brings together these two fields as a combined set of competencies (knowledge, skills and attitude) necessary for life and work today. MIL considers all forms of media and other information providers such as libraries, archive, museums and Internet irrespective of technologies used.http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/24PERFORMANCE TASK-WRITTEN WORKCOOPERATIVE LEARNINGPhoto Credit: http://www.mnlegalservices.org/on-demand/ondemandbestintereststaxesandPerformance Task- Written WorkCooperative Learning: Facebooks Communication ModelPart ICreate a model showing the communication process in Facebook. Name your communication model (5 points)Briefly explain the different components (e.g. sender, receiver, channel, events, feedback, etc.) in your communication model (5 points)Group of 3 studentsTime Allotted: 50 minutesOne whole yellow pad orJoin this Facebook page Media and Information Literacy (MIL) for Teachers to get the worksheet26Performance Task- Written WorkCooperative Learning: Facebooks Communication ModelPart IIEssay. Answer in not less than 3 sentences. (5 Points)How is communication affected by media and information in your communication model? One whole yellow pad orJoin this Facebook page Media and Information Literacy (MIL) for Teachers to get the worksheet27REFERENCESMedia and Information Literacy Curriculum Guide by DepEdMedia and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.UNESCO Media and Information Literacy Curriculum for Teachershttp://communicationtheory.org/category/communication-models/page/2/REFERENCEShttp://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/http://unesdoc.unesco.org/images/0022/002246/224655e.pdfhttp://www.unescobkk.org/fileadmin/user_upload/ict/Workshops/RDTC_15ch/S6D3-Ramon.pdf