• Mobile is not an illusion… Was mobile hot in Texas #sxsw
  • www.tcsdigitalworld.com
    • 20 co-workers
    • 4 countries
    • 4 locations: Brussels-London-Paris-Amsterdam
    • “ we develop your idea in the digital world”
    • Focus on Mobile
    • Cross platform
  • The clutter
  • Tablets, what is next
    • Same ecosystem as Mobile ?
    • Or just bigger ?
  • Television… the next battle
    • Another Apps environment…
    • Another experience…
    • Mobile is a nightmare
  • Reality check
    • Thousands of Apps developed without any reason Thousands of developers play after hours
    • Thousands of 5X used apps
    • Thousands of disappointed marketers
    • Thousands of frustrated users
    • Thousands of euro’s and dollars wasted
    • Thousands of megabits up-and downloaded for 0
    • Empty the stores
    • and
    • start again
  • South buy South West
  • #sxsw aka South by South West
    • STATISTICS FOR SXSW INTERACTIVE 2010:
    • Interactive Conference Participants: 14,251 (from 54 countries)
    • Interactive Conference Daytime Programming Sessions: 450, including 54 workshop
    • 2011 -> 20.000 participants (overall 50.000)
    • More more more
    • 31 select Austin locations and tracking over 48,279 check-ins during the entire five day period
    • Foursquare: 32,392 check-ins
    • Gowalla: 8,030 check-ins
    • Facebook Places: 7,545 check-ins
  • No hype
    • LBS
    • MOBILE
    • QR code
    • NFC
  • NFC
    • Near Field Communication
    • 4 cm or less
    • operates at 13.56 MHz
    • and at rates ranging from 106 kbit/s to 848 kbit/s
    • Old stuff
    • Nokia, Sony, and Royal Philips Electronics founded the NFC Forum in 2004
    • Big players are in:
    • Google/Android, WP7, Samsung, Nokia…
  • Reality check
    • Social media = $/€ media
  • learnings
    • Social Media = a channel
    • Form factor based
    • Mobile is next channel
    • Social = Local
  • #sxsw stories
  • #sxsw story 2
  • #sxsw HP story 3
    • Mobile is not an illusion…
    • But we need to convince
    • Marketers
    • Audience
  • My 2 cents
    • Same shit, different tools:
    • Mobile + SoMe + LBS = the new DM
    • Life on mobile becomes a game
    • Experience is key -> AR and far beyond
    • The new POS -> LBS
  • NOW
    • Try a lot
    • and work hard(er)
  • Q&A
    • Thanks for your time.
    • Have a remarkable day !
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Mobil nie je ilúzia - spoznajte jeho možnosti už dnes!

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Prezentácia - Patrick Bosteels zo spoločnosti TCS Digital World na konferencii MobileRulezz 2011
Download Mobil nie je ilúzia - spoznajte jeho možnosti už dnes!

Transcript

  • Mobile is not an illusion… Was mobile hot in Texas #sxsw
  • www.tcsdigitalworld.com
    • 20 co-workers
    • 4 countries
    • 4 locations: Brussels-London-Paris-Amsterdam
    • “ we develop your idea in the digital world”
    • Focus on Mobile
    • Cross platform
  • The clutter
  • Tablets, what is next
    • Same ecosystem as Mobile ?
    • Or just bigger ?
  • Television… the next battle
    • Another Apps environment…
    • Another experience…
    • Mobile is a nightmare
  • Reality check
    • Thousands of Apps developed without any reason Thousands of developers play after hours
    • Thousands of 5X used apps
    • Thousands of disappointed marketers
    • Thousands of frustrated users
    • Thousands of euro’s and dollars wasted
    • Thousands of megabits up-and downloaded for 0
    • Empty the stores
    • and
    • start again
  • South buy South West
  • #sxsw aka South by South West
    • STATISTICS FOR SXSW INTERACTIVE 2010:
    • Interactive Conference Participants: 14,251 (from 54 countries)
    • Interactive Conference Daytime Programming Sessions: 450, including 54 workshop
    • 2011 -> 20.000 participants (overall 50.000)
    • More more more
    • 31 select Austin locations and tracking over 48,279 check-ins during the entire five day period
    • Foursquare: 32,392 check-ins
    • Gowalla: 8,030 check-ins
    • Facebook Places: 7,545 check-ins
  • No hype
    • LBS
    • MOBILE
    • QR code
    • NFC
  • NFC
    • Near Field Communication
    • 4 cm or less
    • operates at 13.56 MHz
    • and at rates ranging from 106 kbit/s to 848 kbit/s
    • Old stuff
    • Nokia, Sony, and Royal Philips Electronics founded the NFC Forum in 2004
    • Big players are in:
    • Google/Android, WP7, Samsung, Nokia…
  • Reality check
    • Social media = $/€ media
  • learnings
    • Social Media = a channel
    • Form factor based
    • Mobile is next channel
    • Social = Local
  • #sxsw stories
  • #sxsw story 2
  • #sxsw HP story 3
    • Mobile is not an illusion…
    • But we need to convince
    • Marketers
    • Audience
  • My 2 cents
    • Same shit, different tools:
    • Mobile + SoMe + LBS = the new DM
    • Life on mobile becomes a game
    • Experience is key -> AR and far beyond
    • The new POS -> LBS
  • NOW
    • Try a lot
    • and work hard(er)
  • Q&A
    • Thanks for your time.
    • Have a remarkable day !
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