PAY ATTENTION: Adult Learners Need Engaging Course Design

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    24-Jan-2018

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  • PAYATTENTION!PAYATTENTION!ADULT LEARNERS NEED ENGAGING COURSE DESIGN

  • For the past few years, researchers have said that

    human adult attention spans have dropped from

    Thats an attention span supposedly smaller than that of a goldfish!

    12 to 8 seconds

  • Others say that while an adults attention span actually lasts around 20 minutes, their attention has to be

    captured within 8 seconds.

    capture their attention attention span

  • EITHER WAY,ITS CLEAR THAT TECHNOLOGY

    HAS CHANGED THE WAY OUR

    BRAINS PROCESS INFORMATION.

  • ADULTS NOW TEND TO...

    multitask and multiscreen

    frontload with high bursts

    of immediate attention

    have lower tolerance

    for tedious or boring

    content

  • This is problematic since many tasks require long-term, sustained attentionespecially in the workplace.

    VIEW AS AN INFOGRAPHIC

    http://www.allencomm.com/blog/2017/08/infographic-pay-attention/

  • WHAT AFFECTS TENDENCY TO PAY ATTENTION IN THE WORKPLACE?

    Length of time

    worker is expected

    to be engaged

    Level of interest

    in the task

    Technology

    dependency and

    addiction

    2015 study shows

    that 45% of workers

    are bored at workFacebook, phone, etc;

    34% of workers use

    Facebook at work for

    non-work purposes

  • WHAT HELPS ADULTS PAY ATTENTION IN THE WORKPLACE?

    Take a 15 minute break

    every 2 hours

    Practice mindfulness

    and meditate

    Listen to music

    you love

    Limit distractions Make a list of your

    tasks in order of

    priority

  • HOW COURSE DESIGN CAN ADDRESS CHANGES IN HOW ADULTS PAY ATTENTION:

  • Microlearning(break it down)

    Variety in

    activities (switch/add

    stimuli)

    Use a storytelling

    narrative(increases interest)

    Job aids and resource

    libraries(at-need, on-the-job learning

    rather than compulsory,

    irrelevant, dense content) Put something

    compelling in the

    first 8 seconds (to grab attention)

    De-clutter

    your course(delete extra

    graphics, audio,

    text, etc.)

  • SOURCES:

    https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2016/the-great-goldfish-attention-span-myth--and-why-its-killing-cont

    https://www.eleapsoftware.com/the-key-to-overcoming-minuscule-attention-spans-when-training-employees/

    https://www.nytimes.com/2016/01/22/opinion/the-eight-second-attention-span.html

    http://www.forumevents.com/press-releases/195/Attention-Span-in-The-Work-Place

    https://www.siliconrepublic.com/careers/millennials-short-attention-spans-workplace

    http://www.pewinternet.org/2016/06/22/social-media-and-the-workplace/

    https://getvoip.com/blog/2015/11/09/survey-americans-are-bored-at-their-jobs/

    http://content.time.com/time/health/article/0,8599,2008914,00.html

    https://elearningindustry.com/key-tips-working-short-attention-spans

    http://www.opencolleges.edu.au/informed/features/30-tricks-for-capturing-students-attention/

  • VIEW AS AN INFOGRAPHIC

    LOOKING FOR MORE STRATEGIES ON HOW TO KEEP ADULT LEARNERS ENGAGED THROUGHOUT TRAINING?

    CLICK TO GET STARTED.

    http://www.allencomm.com/blog/2017/08/infographic-pay-attention/http://www.allencomm.com/