• 1. PROSOCIALBEHAVIOR
  • 2.  What is Pro Social Behavior? voluntary behavior intended to benefit another,consists of actions which benefit other peopleor society as a whole, such as helping, sharing,donating, co-operating, and volunteering It is central to the well-being of social groupsacross a range of scales empathy is also the most important factorleading to pro social behavior
  • 3.  Attention to prosocial behavior in psychologyoriginated with McDougall (1908), who arguedthat prosocial behavior is the result of “tender emotions”created by the parental instinct, but most current research has its roots in lay andscientific reactions to the nonresponsivebystanders in the brutal murder of Katherine“Kitty” Genovese in 1964.
  • 4. Bystander effect? The term bystander effect refers to thephenomenon in which the greater the numberof people present, the less likely people are tohelp a person in distress. When an emergencysituation occurs, observers are more likely totake action if there are few or no otherwitnesses
  • 5.  It has now evolved to encompass a broadrange of biological, motivational, cognitive, andsocial processes
  • 6. Why do we help? Internal factors External factors
  • 7. Theories on Prosocial Behavior1. Empathy-Altruismactions may be motivated by empathy –capacity to recognize emotions that are beingexperienced by another sentient or fictionalbeingAltruism: Behavior that reflects an unselfishconcern for the welfare of others
  • 8. 2. Negative state Relief model human beings have an innate drive to reducenegative moods negative mood increases helpfulness becausehelping others can reduce ones own badfeelings (Baumann, Cialdini, & Kenrick, 1981).
  • 9. 3. Kin selection theory Kin selection is an evolutionary theory thatproposes that people are more likely to helpthose who are blood relatives because it willincrease the odds of gene transmission tofuture generations
  • 10. 4. Reciprocal Altruism altruism can be favored as long as the altruistreceives a reciprocal benefit that is greaterthan its initial cost.
  • 11. Volunteering Have you ever volunteered before?
  • 12.  Biological benefits of Volunteering (Video) happiness and health have consistentlyfound a strong connection throughvolunteering a conscious focus on gratitude led toreductions in negative affect and increasesin optimistic appraisals, positive affect,offering emotional support, sleep quality,and well-being Happier people are also naturally kinder
  • 13.  http://www.youtube.com/watch?v=YEyyVQga3jM
  • 14.  Thank you
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Prosocial behavior ppt final

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A brief introduction to Prosocial Behavior
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  • 1. PROSOCIALBEHAVIOR
  • 2.  What is Pro Social Behavior? voluntary behavior intended to benefit another,consists of actions which benefit other peopleor society as a whole, such as helping, sharing,donating, co-operating, and volunteering It is central to the well-being of social groupsacross a range of scales empathy is also the most important factorleading to pro social behavior
  • 3.  Attention to prosocial behavior in psychologyoriginated with McDougall (1908), who arguedthat prosocial behavior is the result of “tender emotions”created by the parental instinct, but most current research has its roots in lay andscientific reactions to the nonresponsivebystanders in the brutal murder of Katherine“Kitty” Genovese in 1964.
  • 4. Bystander effect? The term bystander effect refers to thephenomenon in which the greater the numberof people present, the less likely people are tohelp a person in distress. When an emergencysituation occurs, observers are more likely totake action if there are few or no otherwitnesses
  • 5.  It has now evolved to encompass a broadrange of biological, motivational, cognitive, andsocial processes
  • 6. Why do we help? Internal factors External factors
  • 7. Theories on Prosocial Behavior1. Empathy-Altruismactions may be motivated by empathy –capacity to recognize emotions that are beingexperienced by another sentient or fictionalbeingAltruism: Behavior that reflects an unselfishconcern for the welfare of others
  • 8. 2. Negative state Relief model human beings have an innate drive to reducenegative moods negative mood increases helpfulness becausehelping others can reduce ones own badfeelings (Baumann, Cialdini, & Kenrick, 1981).
  • 9. 3. Kin selection theory Kin selection is an evolutionary theory thatproposes that people are more likely to helpthose who are blood relatives because it willincrease the odds of gene transmission tofuture generations
  • 10. 4. Reciprocal Altruism altruism can be favored as long as the altruistreceives a reciprocal benefit that is greaterthan its initial cost.
  • 11. Volunteering Have you ever volunteered before?
  • 12.  Biological benefits of Volunteering (Video) happiness and health have consistentlyfound a strong connection throughvolunteering a conscious focus on gratitude led toreductions in negative affect and increasesin optimistic appraisals, positive affect,offering emotional support, sleep quality,and well-being Happier people are also naturally kinder
  • 13.  http://www.youtube.com/watch?v=YEyyVQga3jM
  • 14.  Thank you
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