Slideshare Social media marketing

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Social Media & marketingSocial Media MarketingJorma Ronkainen 12.4.2016Introduction MUAS/Jorma RonkainenWhy social media?How to create sales?Simple receipt Case OnThe of Science (Computer Science), (University of Oulu)1988-1990 University of Oulu / Computer Services Center1991 University of Oulu / Institute of Information Processing Science1992-1994 ICL Edacom1995 -> teachingMS Office, graphics, GUI usability, databasessocial media, SW testing, SW developmentdata securitysocial media marketinginternational issues (coordinator of student exchange, Euroweek)Philosophy of wellbeing and happiness (Case On)Mamk in BriefMikkeli University of Applied Sciences (Mamk)Education in seven different fields of studyResearch and development activitiesservices for businesses and individuals in the region4500 students on the Mikkeli and Savonlinna campuses, with 350 staffEvery year 900 students graduateMikkeli: the main campus3600 students7 fields of studyHumanities and educationNatural sciencesNatural resources and the environmentTourism, catering and domestic servicesSocial services, health and sportsTechnology, communication and transportSocial sciences, business and administrationA wide range of services for study and leisure: cafes, restaurants, a bowling alley, a gym, leisure activity groups, student accommodation6International MamkMore than 400 international students from about 30 different countriesThree degree programmes in English (BM, EE, IT)Double degree programmesEnglish summer termOver 200 international partner universitiesMUAS (youtube, Social media?Over 3 billion internet usersOver 1 billion websitesFacebook avg 1.04 billion daily active users (Dec 2015)Twitter 320 million active users (Feb 2016)Youtube over 1 billion monthly active users (Mar 2016)Instagram 75 millions daily, 400 million monthly active users (Mar 2016)LinkedIn 414 million members (Mar 2016)Because everybody is there 9Why marketing in social media? to create sales?Repeat 111. Find the people fine butsocialmediarevolten.tumblr.comCase On2. Create content (not commercials)SlideshareBlogFB-pageYoutubeWebsite (home base)FAQs, how-to-videosKLMFB: 15 million fansInteraction with customers 24/713 languagesWeekly: 200 social media agents deal with 100 000 mentions from fans and customersNext step Facebook/messenger:Booking confirmationCheck-in notificationBoarding passFlight status updates 3. Capture information (email!)free gifts (such as an ebook)email or subscriber signup form at the bottom of all of your articlescompetitions4. Stay in touchCase OnPagefan baseDaily updates (timing, automatic -> twitter)Paradox of sellingInteractive, questionsExpertise, know-howjust give it for free, impress-> customers want to buyAutomatic tweets (blogger, facebook, weebly)Personal vs. businessteasersFree lectures vs. micro paymentsCVcontactsEndorsementsGroupsArticlesJob opportunitiesPersonal vs. business1235467Home base- Blog- Products- Shop212224Customer feedbackFree sample28Table of and tell the world who you are, what you do and where you're headed.Boost Results With Social AdvertisingFacebook offers a lot of possibilities35Measure and analyze your results36ResultsMakes you credibleIncreases referralsNew relationshipsvisilibilityFamiliarityTrustProducts & services1) All this makes you credible, 2) increases referrals 3) builds new relationships 4) gives you outstanding visibility 5) increases familiarity 6) builds trust -> 7) you can then offer your products and services 8) because you are perceived as expert38The Secret? (youtube