New Media ExtrasDr. Chandra ClarkTCF 335
Whats a Pin and a Board?Pins can be almost anythinga gift, recipe, or even a quote. Theyre like little bookmarks people add to Pinterest that always point back to the sites they came from.If you add the Pin It button to your site, people can use it to add your stuff to Pinterest.Boards are where people collect and organize pins. Each board tells a story about what the person cares about.
Pinterest Launched: March 20104th most popular social network70 million active users per month79% of the users are women; 21% are men35% of visitors use mobile only500,000 Pinterest business accountsLess than 20% of pins contain facesPinterest value as of 10/13: $3.8 Billion-Source: Digital Marketing Ramblings
Pinterest Has Visual Value
Most Popular Person on Pinterest with most followers: Joy Cho/Oh Joy!Percentage of Pinterest pins made by women: 92%Percentage of all Pinterest activity from women: 94%
Storytelling with Instagram Mobile
Pinterest for Small BusinessesPinterest for Business SectionVerify your websiteSet up boards:Customers Choice ProductsHow-to GuidesProduct SpotlightInfographics and PicturesCustomer ReviewsBehind the Scenes Looks & Prototypes
Pin content you already have
Get customers involved
Motivate followers to repin
ALWAYS link your pins
Make your pins about customers
Pinterest Best Practices
Source: Meltwater Stats
Changed in August, 2014Checkins are goneLeave tips from people on restaurants, business, etc.Recommendations on what to buy or goTrusted more than YelpFoursquare video explainer
Swarm Launched: May 2014
Displays where friends are based on checkins and neighborhoods
Who is in your area for coffee, activities, etc.?
Built in messaging system to get the ball rolling.
Swarm and Foursquare
The closest you can get to knowing someones location is 500 feet.
Looks warm and fun compared to Find my Friends in Foursquare.
App will live or die based on success in urban areas
Swarm is less creepy
Founded in 2007 177.9 million blogs81 billion postsEmploys 239 people.110 million posts per day.20 billion page views a month.Bloggers can text messages to their page.
Growth of Tumblr:
What other social media?Yik YakSnapchatYelp