Tcf 335 Pinterest, Foursquare, Swarm

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New Media ExtrasDr. Chandra ClarkTCF 335

Whats a Pin and a Board?Pins can be almost anythinga gift, recipe, or even a quote. Theyre like little bookmarks people add to Pinterest that always point back to the sites they came from.If you add the Pin It button to your site, people can use it to add your stuff to Pinterest.Boards are where people collect and organize pins. Each board tells a story about what the person cares about.

Pinterest Launched: March 20104th most popular social network70 million active users per month79% of the users are women; 21% are men35% of visitors use mobile only500,000 Pinterest business accountsLess than 20% of pins contain facesPinterest value as of 10/13: $3.8 Billion-Source: Digital Marketing Ramblings

Pinterest Has Visual Value

Most Popular Person on Pinterest with most followers: Joy Cho/Oh Joy!Percentage of Pinterest pins made by women: 92%Percentage of all Pinterest activity from women: 94%

Storytelling with Instagram Mobile

Pinterest for Small BusinessesPinterest for Business SectionVerify your websiteSet up boards:Customers Choice ProductsHow-to GuidesProduct SpotlightInfographics and PicturesCustomer ReviewsBehind the Scenes Looks & Prototypes

Pinterest

Pin content you already have

Get customers involved

Motivate followers to repin

ALWAYS link your pins

Make your pins about customers

Pinterest Best Practices

Source: Meltwater Stats

Changed in August, 2014Checkins are goneLeave tips from people on restaurants, business, etc.Recommendations on what to buy or goTrusted more than YelpFoursquare video explainer

Swarm Launched: May 2014

Displays where friends are based on checkins and neighborhoods

Who is in your area for coffee, activities, etc.?

Built in messaging system to get the ball rolling.

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Swarm and Foursquare

The closest you can get to knowing someones location is 500 feet.

Looks warm and fun compared to Find my Friends in Foursquare.

App will live or die based on success in urban areas

Swarm is less creepy

Founded in 2007 177.9 million blogs81 billion postsEmploys 239 people.110 million posts per day.20 billion page views a month.Bloggers can text messages to their page.

Growth of Tumblr:

What other social media?Yik YakSnapchatYelp