Workshop Social Media Marketing

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Workshop, together with Richard Vodd as part of the Staff Training Week of Fontys International Office in Venlo.

Transcript

1. Workshop7:Social Media MarketingNovember 9, 2011 Pierre Gorissen / Richard Vodd Fontys University of Applied Sciences 2. What are we going to do? Introductions Social Media Marketing (old and new) How do universities use Social Media? How to develop a Social Media Strategy Wrap-up (15:00) 3. Who are we? Pierre Gorissen http://ictoblog.nl/(in Dutch) https://twitter.com/PeterMcAllister http://www.linkedin.com/in/pierregorissen http://www.youtube.com/PiAir http://www.flickr.com/photos/piair/ http://www.facebook.com/pierre.gorissen http://gplus.to/pierregorissen 4. Who are we? Richard Vodd http://twitter.com/Richard013 http://www.linkedin.com/in/richardvodde http://fhrmp013.blogspot.com/ http://www.facebook.com/rvodde 5. Who are you? 6. Social Media " a group of Internet-based applications that build on the ideological and technological foundations ofWeb 2.0, and that allow the creation and exchange ofuser-generated content ." Kaplan, Andreas M.; Michael Haenlein (2010) 7. http://www.youtube.com/watch?v=QSQrNUrGFr0 8. Does size matter? http://edudemic.com/2011/05/social-networks/ 9. http://www.flickr.com/photos/briansolis/2735401175/ 10. MarketingOld versus New 11. http://www.youtube.com/watch?v=ypmfs3z8esI 12. How does this video make you feel? 13. Facts Your / our customers have changed! Theyuse social media To find informationTo ask questions To talk aboutTo complain about you / your organisation! 14. Question(s): What does the world say about your institution? Did you know that? What are you going to do about it now you know? 15. How do Universities use Social Media? 16. Using Social Media Gather and share information Showcase student and faculty work Create a dialogue with/through students Provide a platform to broadcast events Emergency notification Contact with alumni Webcare 17. Gather and share information 18. Produce, not just promote 19. Showcase student and faculty work 20. Create a dialogue 21. Provide a platform to broadcast events 22. Emergency notification 23. Contact with Alumni Help alumni find jobs Connect to them for fundraising Let them spread information Promote alumni networks and content 24. Contact with Alumni 25. Webcare 26. Building a strategy 1/2 Who is your target group? Where are they now? What is your current image? What value can you add? What is your budget? How do you track social media? 27. Building a strategy 2/2 Set up your presenceSet up a publishing structure Engage (communicate) Call to Action Measure results Re-adjust your efforts Measure ROI 28. Wrap-up What areyougoing to do when you get back at your university? 29. Thank you for your active participation! Richard Vodd -[email_address] Pierre Gorissen -[email_address]