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PowerPoint PresentationThe Essential Guide to LinkedIn1What we will cover in this sessionWhat is LinkedIn?Building your Professional BrandExplore Job PathsTips for Getting HiredExtra Credit: Maximizing LinkedInThanks for joining us today. Today we are going to focus on how a job seeker like you can use LinkedIn to find their ideal job, explore new career paths, and build an online professional brand. This will be an interactive session, so make sure to ask questions as we go. As you will learn, there are many different ways to use LinkedIn as a tool to find your next job, but in todays session, we will be specifically covering:A general overview of LinkedInWhat it means to have and build your professional brand How to use LinkedIn to explore different career paths in the United States How to use LinkedIn to finding a job on LinkedInAnd if we have time, some additional tips that might be helpful in your job searchWe have much to cover, so lets get started! *Note*: To share this content with your clients effectively, it is very important you are bought in, understand how to use LinkedIn, and feel comfortable teaching this to someone who may be seeing LinkedIn for the first time. 2Getting a job can be hardLead with a question: How many of you think finding a job is difficult? (we expect many peoples hands will go up) We get it, the process of finding a job is daunting and many of us dont know where to start.LinkedIn is a great place to tackle the various aspects of finding a job in a step-by-step way. Why? Lets explore how LinkedIn can help you. 3Before we tell you how it works, this is who LinkedIn isLinkedIns vision: create economic opportunity for every member of the global workforceA set of circumstances that makes it possible to do somethingA chance for employment or promotion opportunitynounWith LinkedIn, you can connect to opportunitiesLinkedIns vision as a company is to connect each and every person in this room, as well as every member of the global workforce, to opportunities. But what do we mean by that? Lets talk about what LinkedIn means for its members - and what it can mean, for you. 4Why can LinkedIn jumpstart your career?6M+Jobs & internshipsEmployers10M+Students 28M+Professionals & alumni460M+ One great way to tackle finding a job in the US is to start your career journey on LinkedIn. Why? LinkedIns mission is simple: To connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. There are currently more than 460 million LinkedIn members, the network is growing by 2 members per second, and there are over 97M unique new visitors. This is where the jobs are, the hiring managers are, the recruiters are, the companies are - we dont want you to miss out on the opportunity to connect with all of these different people who can get you closer to your next job. 5LinkedIn is a social media platform for your professional selfPeople define who they are (in the working world), including:Work historyClubs, groups, or relevant activitiesEducation and qualificationsSkillsOrganizations (companies, nonprofits, etc.) use LinkedIn to: Hire people to work for themMarket and define their business and servicesPeople connect to stay in touch & find opportunities:JobsNew business / SalesVolunteer positions.and more!On LinkedIn, you create a personal profile that displays your work experience, education, skills, and interests. Once youve created a profile, you can connect with your friends, family, and professional colleagues on LinkedIn. These connections build up your personal LinkedIn network.Organizations, such as companies and nonprofits, use LinkedIn to post jobs and find qualified candidates with the exact skills they need. With a LinkedIn profile, you can apply directly to jobs posted on LinkedIn. Additionally, you can see if anyone in your network works at, or is connected to someone who works at, the organizations youre interested in working for. By leveraging these connections, you can build relationships that can help connect you to job opportunities. 6The LinkedIn difference: a professional mindsetOther social networks are for your personal lifeLinkedIn is for yourprofessional lifeSo, what is the difference between, lets say, Facebook and LinkedIn?Facebook showcases your personal lifewho you spend your time with, what you are doing on the weekends, etc.LinkedIn shows who you are as a professional, who you are in a working environment like a school, internship or job. A professional network differs from a social network in that you use it to represent your professional self and career aspirations, rather than your social or personal life. I might not connect with my manager, teacher, or colleague on Facebook, but I would definitely connect with him or her on LinkedIn, because he or she is a part of my professional network. 7Donuts on other social mediaI like donutsWatch me eat a donutHeres a cool photo of my donutHeres a donut recipeIm listening to DonutsAnyone want a donut?If youre still a little confused, lets use this silly donut example to think about how various social media platforms vary from one another. From left to right we have Facebook, Snapchat, Instagram, Pinterest, Spotify and WhatApp. *Note*: Feel free to alter the donut example to make it your own or more relevant to your clients. For example in India, we tried this as the naan example. Donuts on LinkedInHere are 3 recommendations from former donut colleagues.My top skills are donut production and sales.I have three years experience making donuts.Im looking for a job at a donut company.I hope to operate a donut franchise one day.12345Now lets see what the donut example translates to when we are talking about it on LinkedIn. (Read through the 5 examples on the slide)I hope to operate a donut franchise somedayI am looking for a job at a donut company I have 3 years experience making donuts My top skills are donut production and sales Here are 3 recommendations from former donut colleaguesMeet MarwanOkay, so lets actually look at an example of a newcomer who use LinkedIn to find a job in his new home in Sweden10Here is a short video that explains Marwans story*Note*: The video is embedded in the presentation. If you cant click on it, have this set up on your browser (pull up the Youtube link) before you start. 11Meet Marwan26 year old from Syria Script writer at Swedens national theater, Dramaten English translator Worked at a bakery in TurkeyStudent at Tishreen University NowBeforeMarwan is a 26 year old from SyriaHe is now a scriptwriter at Swedens national theater called Dramaten While Marwans job sounds very impressive now, you should know that Marwan had to work hard and try new approaches before finding his dream job in his new country, Sweden. Before this job, Marwan was: An English Translator in Syria (thats why his English is very good!)He was a student at Tishreen University back home He worked at a bakery for many months with almost zero pay in Turkey while he made enough money to make his way to Europe 12Meet Marwan13How did LinkedIn help Marwan find new opportunities?He created his digital professional identity online through LinkedInwith customized support from Welcome Talent He connected to professionals who helped him navigate the job market in Sweden and he researched other peoples career paths The Result?Step 1Step 2So you might be thinking, how did Marwan go from working in bakery to being a scriptwriter in Sweden? Here are the steps Marwan took: He created his digital professional identity online through LinkedIn with customized support from Welcome Talent, LinkedIns project to help refugees find jobs. He attended a very similar training to you, where he learned about LinkedIn and how it could help him.He connected to professionals who helped him navigate the job market in Sweden and he researched other peoples career paths to see what they did to get to where he wants to be.13Meet MarwanMarwan got an internship at Newsner, Swedens largest new media site, as an editor This internship led him to an opportunity to explore his passions as a scriptwriter at Swedens most prestigous theater Marwan has connections that will help him throughout the rest of his professional lifeResultBefore landing his perfect job, Marwan took smaller steps to build his professional network on LinkedIn and used his new connections to find a path towards the work he wanted to do: Through LinkedIn, Marwan found and got an internship at Newsner, Swedens largest new media site, as an editor This internship led him to an opportunity to explore his passions as a scriptwriter at Swedens most prestigious theater Marwan now has connections that will help him throughout the rest of his professional life14You can do it all on LinkedInExplore jobsBuild your brandGet hiredSo the lesson here is that its not just about being on LinkedIn, but its equally about using it strategically to reach your professional goalsThree ways that LinkedIn helps its members (you): Helps you build your brandHelps you explore jobsAnd finally, helps you get hired 15You already have what you needLinkedIn can help you to develop and showcase them, which can lead to future internship & job opportunities! CareerEducationWorkGoalsInterestsValuesSkillsYou may not even realize it yet, but you already have the ingredients for success. You have specific skills you can bring to the table, you have a growing network of people you know who can vouch for you and support you in finding a career, and you have interests that can be translated into a job. There are jobs you may not even realize exist yet. LinkedIn helps you translate these ingredients of a network, skills, and information into a specific job and career to help you create the life you want to live. There are so many companies and people in the United States who want to help you build a life here, and LinkedIn can help you find and connect with them.16Build your professional brandGet noticed by hiring managers and recruitersIn this section, we will show you how to display your talents and get noticed by hiring managers and recruiters.*Note*: In this section, it might be helpful to start with someones profile (like yours) and ask the group what they think this profiles says about your professional brand. If the room is shy, encourage them to say that building a professional brand online may seem tough at first, but we will go through the exact steps to help them build that brand through their profile. 17Company recruiters use LinkedInSo should youSource: Jobvite Recruiter Nation Survey, 20159 10 out ofBefore walking you through the steps of how to build your professional brand, we want to discuss quickly why this matters. The number one answer is that almost all recruiters use LinkedIn as a tool to find good talent. All Fortune 100 companies use LI Recruiter (the LinkedIn tool for recruiters), and this is what it looks like from their perspective. This is why keywords and search engine optimization, or how people search to find you, are so important. There are hundreds of thousands of recruiters on LinkedIn. The first thing they are going to do is look at your profile. Remember: Recruiters use it.Jobs are there.Be where the action is.18So you can rock your profileof hiring managers look at profiles to learn about candidate75%Source: LinkedIn Job Search Guide, 201685%of employers say that positive online reputation influences their hiring decisionsTwo additional tips: 75% of recruiters in the US look at LinkedIn profiles to learn more about the candidate (even if they have turned in a CV or traditional resume) 85% of employers say that positive online reputation influences their hiring decisions (not just LinkedIn, but think about your other online presence like Facebook and Twitter) 19Registering on LinkedInSource: LinkedIn Job Search Guide, 2016www.linkedin.com First, Im going to walk you through the registration process to create a LinkedIn profile. Go to www.linkedin.com and start by entering your first and last name, your email address, and creating a password. 20Add your country and zip codeSource: LinkedIn Job Search Guide, 2016www.linkedin.com Next, put in your location! The zip code for [NAME CITY] is [XX].21Add your most recent job experienceSource: LinkedIn Job Search Guide, 2016www.linkedin.com Now, LinkedIn asks you to put in your current school if youre a student, or your current job title if you arent a student. For this section, just put your most recent job title and company name. Dont worry - you will be able to edit this later. 22Choose your adventure: Find a job!Source: LinkedIn Job Search Guide, 2016www.linkedin.com Next, select the option that youre using LinkedIn to find a job.23Import your email contacts to find people you knowSource: LinkedIn Job Search Guide, 2016www.linkedin.com Finally, you have the option to import your email address book, which allows you to find any of your email connections who are already on LinkedIn. If you dont want to import your email address book right now, you can just click the Skip button.After this step, you will need to confirm your email address via a verification code sent to your email address.*Note*: If possible, highly recommend you go through this part with your clients. Make this interactive and be sure to answer any questions they have about setting up their profile. Now, youve create an account! You should now see the LinkedIn homepage.If you click on your name or the blank profile picture, you will be taken to your profile.24Understand how LinkedIn recruiters find youRecruiters search on experiences, skills, schools, training programs, and moreThis is just a quick view of how recruiters use LinkedIn and what your profile looks like from the other side. The important thing to note here is that the more information you put on your profile, the more likely it is a recruiter will see your profile. Recruiters find candidates by searching on keywords on your profile, so the more complete your profile, the better. Now lets discuss the most important things in your profile! 256 Key Profile SectionsPhotoEducation and TrainingExperienceVolunteer experienceSkillsSummary123456While there are many ways you can make your profile stand out, there are 6 critical things we always recommend you start with:PhotoEducation and TrainingExperienceVolunteer ExperienceSkills Summary Were going to walk through each of these steps, to help you create a great profile that is reflective of your experiences, skills, education, interests, and aspirations. So lets get started! 261Photo: where you make your first impression21XProfiles with photos get 21X more views on averageThe shot should be:You alone From shoulders up, smilingWith a neutral backgroundNo fancy photographer neededAdding a profile photo is key profiles with a photo get 21x more views than a profile without a photo. Adding a photo helps humanize your profile and makes you more approachable. Make sure you are smiling in your picture! A smiling face on your profile goes a long way toward making a great first impression with potential employers. You dont have to enlist the help of a professional photographer just ensure youre dressed professionally and alone in the shot and you can even take a photo with the help of a colleague. 272Education and Training: the foundation of your career 10XMembers who list a school or training program get 10X more views on averageAdd your school or training programAdd your field of study, major and/or degreeInclude clubs you lead and honors youve earnedIf you attended high school or university, you can add that in the Education section. You can also add a training program youve been through. Adding your education and training is a great way not only to show your qualifications, but also gives you an opportunity to connect with other alumni from your school or organization.There are multiple fields here, but the key ones to fill out are the School/organization name, the dates attended, and the degree or field of study if relevant.Its important to note that those who included their education or training get on average 10X more views on their profiles than those who do not include this section. 283Experience: show what youve achieved36XProfiles with two or more positions are up to 36X more likely to be found by recruitersList internships, summer jobs, and part-time jobsBonus: describe what you accomplished As we move into the experience sections, I want to be sure to explain how LinkedIn differs from a traditional resume or CV. Its much more holistic, and allows you to tell your personal story. Its not just a series of bullet points!If you start with a great resume, your LinkedIn profile wont take too much work. Understand the following differentiators to get the most out of your LinkedIn profile: Depth Your LinkedIn profile gives you room to elaborate.Go deeper with volunteer experiences to demonstrate skills, experience, and personality.Add project samples, such as images, documents and videos of your work. Personality Your profile allows hiring managers and recruiters to actively seek you out. Add your skills and experience, but more importantly show them your unique path and personality. Especially as a refugee, this is an important opportunity to show your unique professional story. Your profile summary should truly set you apart. Recommendations Your resume rarely contains recommendations from peers, professors, or past co-workers, whereas your profile has a section dedicated to this information. Hiring managers use Recommendations to measure the quality of an applicant. The Platform LinkedIn is a living and breathing network where professionals and employers can interact with and contact you. Your profile is a great way to sharenot only your experiencebut also your personality and interests. So the Experience section is the meat of your LinkedIn profile: your past work experience.Click the Add Position button to add additional roles. Be sure to include all past jobs, including part-time jobs and professional work experience. Include the Company name, your Job Title, and the location of the role. Add the time period that you worked there. Finally add a description of what you did in that role. What did you accomplish in each role? What did you learn?Remember, this is beyond a simple resume: this is an opportunity to tell your story of career growth. As you see here, profiles with two or more positions are up to 36X more likely to be found by recruiters. 2941%4Volunteer Experience: it counts so include itof hiring managers consider volunteer experience equally as valuable as paid work experienceCommon question -- what is volunteer experience vs. experience section? Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. This is very important if you are still looking for a job but are volunteering somewhere in the meantime. INCLUDE your volunteer experience! 305Skills and recommendations: raise your ranking in recruiter searches5+If you list 5 or more skills, youll get up to 17X more profile viewsGreat at customer service? Know JAVA programming?Have foreign language skills? Add top skills youve learned Finally, add skills! What are your areas of expertise? Skills can include anything from public speaking, to customer service, to childcare, to business development. Take some time to think about what kinds of skills you have. Just click edit and start adding!Adding skills and expertise makes it easy for your connections to endorse you for your knowledge and strengths, and helps you show up in relevant searches for companies looking for someone with your skills. Be sure to endorse the skills and expertise of your connections as well it will encourage them to do the same for you.315Recommendations: Add credibility and flavor to your profileTips for getting strong recommendations:Ask former professors, colleagues, clientsRemind them of your past projects and accomplishmentsRecommendations should showcase a diverse set of skills & strengthsRecommendations can also be a very powerful way to build professional credibility. Ask your mentors, volunteer supervisors or other former colleagues for recommendations on LinkedIn. Here is an example (refer to slide). There are few things that can help your job search as much as someone vouching for who you are and why you should be hired. Ask some of your connections like former coworkers and clients to write recommendations of your work. Getting a strong recommendation usually requires asking for one, so dont be afraid to make a delicate request. Reassure someone that these can be short paragraphs, and can take less than 10 or 15 minutes. 326Summary: your unique story in your own voiceBe sure to highlight:What youre interested inWhat youre good atYour career goal(s) & future aspirationsKeep it short - No more than two paragraphs!Finally, take a minute to think about your Summary. Your Summary sits at the top of your LinkedIn profile, and is your chance to briefly tell your story. A good formula is to reference what youve done in the past and what youre doing now, but ultimately to focus on your future potential and aspirations.See this example: I am passionate about hospitality and making others feel welcome. In Syria, I ran a successful hotel that welcomed in visitors from all over the globe. Today, I am pursuing opportunities in the New York area that will allow me to leverage my extensive experience in the hotel and hospitality industry. Please reach out if you know of any opportunities.Again, adding a summary of 40 words or more makes your profile more likely to turn up in a future employers search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments. If you feel uncomfortable sharing your accomplishments so directly, know that in the US, this is completely normal and, indeed, important in order to demonstrate your qualifications. In short, the summary should tell people: Who you areWhat you are doing nowAdditional info Use your summary to transform your 2D resume into a 3D person. There are no right answers on length, but 3-5 short paragraphs should do the trick.BONUS: Write an attention-grabbing headlineYour headline is the phrase that appears next to your name throughout LinkedIn. If you have a job, its common to use your job title and company as your headline. However, its even more effective to use the headline to show your value and passion in one quick line. What do you do, or what do you want to do? How do you characterize yourself professionally? The examples here are all different, but are each strong examples of how LinkedIn members can indicate their passions and interests to their extended networks. *Note*: We dont have headline explicitly listed as one of the top 6 things you should do, but its often a common question, so we included this tip in case your clients ask. BONUS: Complete as many sections as you can!We covered some of the most important sections today, but be sure to go back and see if theres anything else you can add! The more information you have on your LinkedIn profile, the more accurate your suggested jobs will be. *Note*: This can be extra credit for your clients or something you come back to after an initial introduction to LinkedIn. 33Lets give it a trySet up a profile from the beginningUpload a photoAdd your education or training programAdd your relevant work experienceAdd volunteer experienceAdd at least 5-10 skillsAdd your summaryNow lets put what weve learned in action. 34Explore careersDiscover jobs and companies that best fit youIn this section, we will learn how to use LinkedIn to explore roles, companies and alumni, and get career tips just for you. Alright, so now youve made your LinkedIn profile. Lets learn what we have to do next to find our ideal jobs. 35Your to-do list is overwhelmingSupport your familySearch for jobs Learn a new language SleepChoose a career Research companiesContact people who can helpKnowing where to start is half the battleLead with questions:How many of you have gotten rejected from a job? How many of you have not known what you wanted you want to do at some point in your career? We understand there are many priorities in your life. Knowing where to start in regards to finding your career in the United States doesnt have to be as overwhelming if you start with small steps. 36You can do it all on LinkedInFind fellow alumniConnect with people you knowUse messaging to reach outYou can begin those steps on LinkedIn. We will start with three critical things: How to connect with people we know (and dont!) on LinkedInHow to find fellow alumni from schoolUse messaging to reach out to new people 37Connect with people you know1Start with friends, family, classmates, mentors, teachers, and of course, anybody youve ever worked with!Click on the My Network tab to start exploring. Dont forget to personalize connection invitations so people remember who you areOpportunities dont appear out of nowhere they are connected to people. The best way to meet new people is via the people you already know. Think back to when you got your very first job. Did you get it via someone who was a family member or friend? Its always easier to get a job somewhere when you know someone who works there and can help you prepare. All kinds of people are on LinkedIn, from all different ages and backgrounds. Even if you dont think of your current network as being able to help you professionally in the US, once you know how to use LinkedIn to help you reach out to people, its easy to build it and leverage it to connect to job opportunities! 38Personalized Connection Invitations1Always personalize your invitation when connecting with another LinkedIn member. This makes it clear to the other person why you are reaching out and they are more likely to accept your invitation.If you met them before remind them when and where!The easiest way to add someone to your network is from their LinkedIn profile. Click the Connect button, and youll be taken the invitation page. Always include a personal note instead of the default text. If youre adding someone who youve just met once, it may be helpful to include where you met them. Generally, its best to only connect with people who you actually know. However, an exception might be if you are reaching out to someone with something in common with you, such as if they went to the same university or are also new to Canada and have recently found a job in an industry youre interested in. *Note*: It might be helpful to break down how to write a personalized message for your clients. Using the template below might be helpful, but feel free to make this your own! When reaching out to someone who you dont already know, be sure to write a note explaining why youd like to connect. You should always include: A helloDear [Name] Hi [Name] Or simply [Name], A one sentence description of how you met. For example:At a conferenceAt your friends partyDuring a work meeting Through a friend One or two sentences about why you want to connect. For example: Describe what you talked about and say you want to learn more I would like to continue our conversation I want to learn more about your job at XX. If you would like, it is always nice to offer to do something in return as well. You can say something like:And if you would like to learn more about my experience as an engineer in a global company, Id be happy to talk more. Or something more personal like, And let me know if you would like more Middle Eastern cuisine recommendations in the neighbourhood! Sign your name, or say goodbyCheersThank youSincerelyBestFor example: Hi, Laura. It was great meeting you at the networking event at the New York Community Center on Thursday evening. I found your current job as an engineer at Google to be very interesting and would love to learn more about your experience. Im looking forward to staying in touch and continuing our conversation. And if you ever want to learn more about my experience working at the largest engineering firm in Damascus, Id be happy to exchange notes! Cheers, Sadaf 39Tip: Import your email contacts to find more people to connect with1To navigate there:My NetworkGrow your networkNote: it auto-selects all contactsSometimes it can be helpful to import your existing contacts to see who you know is already on LinkedIn. Unless your contact list is very well curated, I would suggest using this feature only if you know everyone on your list that you would like to be connected with on a professional network like LInkedIn (so maybe skip your kooky aunt!)40Search for people on LinkedInStart with the main Search bar at the top type in a name.If you spot them go to their profile.If you dont see them straightaway, hit Enter1You can also use the search feature to look specific people up. For example, if you were just at a networking event and collected business cards, plan to immediately connect with those contacts on LinkedIn by actively looking them up. You can use the top search bar to enter in names and any other search terms. For example, if you are looking up someone who has a common name, you might want to include John Smith IRC (Name + their company) to narrow your search. 41Discover people on LinkedInYou can also explore people on LinkedIn versus searching for someone specific.To navigate there:Hit the search icon in the search barExplore people by locations, companies, industries, and more! 1You may also use LinkedIn to not only look up people you know, but discover specific people you are interested in learning from by using the filtered Search available on LinkedIn. For example, if I am looking for nurses in the San Diego area, I can search Nurse + San Diego in the search tab and filter even more by choosing what current companies/organizations, skills, or interests they have. *Note*: This is a great tool to also search for potential employers for your clients or find volunteers for your organization. Note that you can search on the facet Interested in Skilled Based Volunteering. You can use this filter to search for professionals in a specific industry, in a specific location, who also want to volunteer. 42Find fellow alumni2Search by what they studied, where they work, graduation yearMake sure to include a personal note with your connection requestTo navigate there:Find school in the search barClick see alumniSelect different criteria and explore profilesMessage alumni you want to learn more fromYou can use LinkedIn to find alumni who went to your school as a way of connecting with people who may have a similar career path to the one you want. This is also a great way to see if you have any potential contacts at jobs or companies you are interested in. For example, if you went to Tishreen University in Syria, you can search the university name at the top Search Bar. Click on the school page. Then right under the university name, you will see a tab titled See alumni. Click on that tab and you will see all the alumni on Linkedin who attended that specific school.You can then use the tabs to the right to filter more specifically by location, job, companies etc. *Note*: This can be a great way for your clients to build out their networks and begin connecting with those who may be able to provide them with recommendations on LinkedIn. 43Even training programs can use this tool!2Some programs who are listed as Schools on LinkedIn can use this feature to find program alumni. Search to see if your certified program has a page. This is an example of a youth program in the United States called YearUp. In this screenshot, we can search for and see all of the 4,000+ alumni who have graduated from the YearUp program. 44Use messaging to reach out to your network3Chat-style interface for quick conversations.Research what your connections have been up to (where they work, what theyve been posting, if there are jobs at their company) and use messages to connect.With LinkedIns new chat style interface, it is very easy to have conversations with new contacts or old colleagues on LinkedIn. Be sure to check your messages and practice those personalized messages we discussed earlier through this feature. 45Why?They work in the jobs or companies that interest you mostThey can connect you with someone else who doesWhat to say?Who you areHow you came across their profileHow they can help youTap your connections and alumni for helpResearch the profiles of alumni who inspire you or who you want to learn from. See how they got from university to where they are now, or from a specific job to the job they have now. While it might be a little awkward to reach out, dont be shy. Reach out and ask to hear about their path, advice, tips. LinkedIn is a community that is built around helping others out, so it should not be a surprise. As we practiced before, just make sure you customize your message and be sure to explain who you are, why you are reaching out, and what you want from the person you are reaching out to. If you have written a cohesive and direct message, most people will say yes; they are quite eager to help others out! 46Lets give it a tryImport your email contacts and send personalized invitationsSearch and discover people on LinkedInFind and add fellow alumniSearch for other people you might knowSend a practice message to a connectionNow that weve reviewed the different ways to explore careers by reaching out to your network, lets put this knowledge into practice! Read the list above and make sure you have taken at least one action on each item.Remember, importing your contacts is optional - do this wisely and connect only with those people in your contacts who you know, and want to connect with in a professional way. 47Get hiredGrow your network and research jobs and companiesIn this section, we will explore the best tips on how to actually get hired and find a job you are excited about using LinkedIn. *Note*: As we move on in this section, you might find it helpful to GO LIVE and show job seekers how to navigate the jobs page and set their settings through a live demo. Pull up the pages we discuss in the coming slides before you start your lesson so you have your examples up and ready to go. 48You can do it all on LinkedInCareer ExplorationJob Search AppJob SearchRecommendations & Alerts The ways that you can get closer to getting hired is by exploring these 4 practices on LinkedIn:Career ExplorationJob SearchJob Recommendations and Alerts The Job Search AppLets dig in. *Note*: Fun alternative headlines for this section can be:Now that youre on your way, Your dream job isnt far away.With LinkedIn you are on your way, your dream job isnt far away.Now your dream job is closer than you think.Dream job? Youre on the brink; Youre closer than you think49Networking is still the best way to find a jobof jobs get filled through networking85%Source: The Adler Group, LinkedIns 2017 Global Recruiting Trends report#1 The top way companies recruit is through employees referring people they know 85% of jobs still get filled through networking. The good news is that LinkedIn is the largest professional network on the planet. With over 460 million members, you have a chance at becoming a great networker in an authentic and impactful way by leveraging your online professional identity! And its important to know that the top ways companies recruit in the United States is through employee referrals. The more meaningful connections you have at different companies, the more your chances increase of being one of those referrals! Note, networking is about finding the few people who have the right information or connections What its not: meeting as many people as possible. This is all to say that networking matters even in this digital age and you must do it properly and intentionally to get the most use out of it. 50Learn whats out there by browsing job descriptions A treasure trove of informationThe work youll be doing Company culture & what its like to work there Who you know: A foot in the door1A job description can tell you a lot about a company. Not just about the role youre interested in, but you can learn a lot about the company or organizations culture, tone, and the people who work there. Other things you can find out by investing in reading a job description carefully: The work - responsibilitiesThe culture - read up and follow Company page from descriptionTone - friendly and casual language or more serious and formal?Overall quality - a company that invests in its job descriptions (finding talent) likely invests in its employeesPeople you know who work thereCan apply right from there on LinkedIn511Search for companies you are interested inLike we did with the people you might want to learn more from, you can also use the Search tab at the top of the LinkedIn page to search for specific companies you are excited about. Then you can learn more about the people who work there, what jobs are currently open, and what the company has been posting about on their company page.52Search thousands of local job postings (6M+ total)2Filter jobs by keyword, title, company, postal code, function, industry, years of experience, and date postedSave a search result to get email alerts for new job postingsHint: if your profile is complete, youll get more relevant job listingsTo navigate there:Click the jobs tab in the top navigation barStart searching for roles, companies, or just start searching by cityORORThere are several different ways you can view job postings on LinkedIn. Today, there are over 6M jobs on LinkedIn from all over the world. You can either search by a specific job title in a specific location OR You can search by jobs in a general location, ORYou can search for jobs at specific companies in specific locations. Play around with the various search facets and go as wide or narrow with your job search as you want. 53254Initial search for IT TechnicianChoose the appropriate level of experience for you Use the filters to target specific locations, roles, companies, etc.Target your searchConnections you may have at these companiesWhile we just discussed a few ways you can narrow down your job search, there are so many filters on LinkedIn that you can get as specific as you want. On this page, we see that you can search for a job using a specific title, level (entry to senior), location, company, and you can even see the connections you might have at the company youre researching. This is all to say dont be shy about making LinkedIn work for you - if you want to do a very broad search, use it in that way. If you want a very specific job at a specific company in a specific city, you can also use LinkedIn to find that very special job. Be strategic and thoughtful about your career goals and use these tools to help you get there as fast as possible. 542Apply for jobs easily onlineAs we discussed briefly before, some jobs even allow you to apply directly on LinkedIn. While this is a great feature, make sure to check to see if you have any connections at that company before applying. It is always beneficial to reach out to anyone who may be able to provide an internal referral. 55Recommended jobs tailored for you3Recipe for relevant jobs:Set your job preferencesEnsure your profile is up-to-dateTo navigate there:Click the jobs tab in the top navigation barClick update preferencesSelect industries, company size preference, and more; hit Save.See all jobs recommended for you!If you are looking for a job on LinkedIn, one of the most powerful tools to use can be the recommended jobs feature. Here, you can set filters for the kinds of jobs you want and have LinkedIn send you email updates about those jobs that might be most interesting to you. If you are actively looking for a job, I highly recommend using this feature! *Note*: This is a good one to do a live demo for. 56Set up job alerts to stay in the knowBe the first to hear about new jobs that match what you wantGet emails, desktop and/or mobile notifications at your desired frequencyHere, you can set filters for the kinds of jobs you want and have LinkedIn send you email updates about those jobs that might be most interesting to you. If you are actively looking for a job, I highly recommend using this feature! Here is how you set this up on mobile and desktop:MOBILE: You can save your job search criteria in the Job Search mobile app. When you save your job search you'll also receive a Job Alert, which is an email notification sent periodically when new jobs are posted that meet your criteria.To receive Job Alerts through the Job Search mobile app: Enter the job title or keyword and location (optional).On the search results page, tap the Star iconThis saves your search.DESKTOP. You can receive email alerts for new jobs posted on LinkedIn that match your advanced search criteria or that are recommended to you from the Jobs You May Be Interested In feature.57Get the LinkedIn Job Search App4Those who apply to jobs on the 1st day theyre posted are 10% more likely to land the job.Get notified when your application has been viewed, a saved job is about to expire, or when there are new jobs that meet your search criteriaGetting the app, available on iOS and Android, is very helpful in keeping up to date on the latest open jobs while youre on the go. Its important to note that those who apply for a job on the first day are 10% more likely to get the job than those who apply later. 58Lets give it a tryResearch companies youre interested inSearch and apply for jobsSet up job alertsDownload the LinkedIn Job Search AppNow that weve learned about how to best use LinkedIns features to get hired, lets put this knowledge into practice! Use this checklist to run through all the exercises we discussed. 597Additional sections to add:Show your workFreelance projectsWriting samplesYour design portfolioThings youve builtHelp employers see the quality of your workExtra CreditWe have covered the basics (and more!) about how to best use LInkedin to build your brand, explore jobs, and get hired. Now, here are some additional tips and tricks once youve mastered your basic profile. Feel free to add additional sections to your profile. Some of the more useful sections include: Freelance projects (add them to the Experience section) Writing Samples (Can add under Projects or under specific Experiences) Your design portfolio Videos/links to things youve built LinkedIn is all about showing employers and your professional network who you are as a person and professional. This is your chance to allow your professional identity to have some personality - make yourself stand out! 60Follow CompaniesBe in the know on employers you want to work forFollow Influencers Learn from leaders you admire and the big guns in industries youre interested inFollow IndustriesBecome an expert by staying on top of trends and newsLinkedIn Home FeedTake advantage of the loads of information LinkedIn has to offer. Also on company pages you can see who has job you might like and could follow themFollow companies - setting up job alertsGroups give you exposure to industry professionals that you wouldnt see otherwise. You can learn about new roles that way. There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these. SlideShare upload your presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to your LinkedIn profileGroups We have over 2.1M groups on LinkedIn connect with other professionals with similar interests to you. Collaborate, share, discussPulse Consume content on the topics that interest you.Influencers Follow industry influencersKeep up to date on industry news and articles on LinkedIn that will make you better at the job you have now. We also have member publishing, which hopefully youve heard of. Were going to dive deeper into that in a little bit.61More importantly add connections! See what theyre saying, and learn everything you need to be successfulNot only can people share information about specific opportunities with you on LinkedIn, but they also post content about what is going on in their workplaces and their industries. For example, since Angelia is connected to people in LinkedIn software development and IT, their updates are often about what it is like to work at LinkedIn and what is going on in the technology industry. This is all valuable information for Angelia to learn about!62You can also search for articles on any topic you like!If youre interested in specific topics, for example Interviewing tips, you can search Linkedin for posts around this topic. Just navigate to the top bar and search for the topic like you would in a regular search engine. 63Publish your thoughts and become knownTurn your knowledge into opportunityFor newcomers, sharing your professional story or your industry knowledge could be a great way to showcase your credibility in the field youre post passionate about. We encourage you to read many posts on LinkedIn to get a better sense of how people write. Everyone has their own personal style so feel free to share your thoughts, advice, or experiences in your own voice. *Note*: Publishing might be a challenge for those clients who are struggling with language issues. However, its great to emphasize the potential of this tool for sharing your clients potentially non-traditional career path. 64More on Pulse: Follow people, companies, nonprofits, and channels to see their updatesright now!Sample People:Barack ObamaOprah WinfreyDavid Miliband Sample Organizations:Your schoolYour dream company to work for!Organizations where youve workedThe nonprofit youre a part ofSample ChannelsTechnologyHealthcareEngineeringSocial ImpactPulse is LinkedIns Publishing platform. In addition to writing your own long-form posts, you can also use this to read what others are saying in the industries you care about. You can follow companies, Influencers, and your other connections to be up to date on the latest industry news or the causes you care about. 65Manage your Public profileUpdate your privacy settingsCreate your profile in another languageTry a Job Seeker Premium subscriptionHelp CenterQuestions? Check out LinkedIns Help CenterFor any additional questions, be sure to reach out to me or use LinkedIns Help Center which has answers to many questions you might have from account privacy to specific features. 66Your dream job is closer than you think2016 LinkedIn Corporation. All Rights Reserved.*Note*: End the presentation with the CALL TO ACTION: Reiterate to refugee job seekers that a good way to start is by downloading the app if they havent already. 67