Evans on Being Smart with Social Media

  • Published on
    18-Oct-2014

  • View
    301

  • Download
    1

DESCRIPTION

If utilized properly, online platforms can be informative and entertaining, provide feedback from peers, let us connect with others and network with them, and be used for so much more. BUT, Think before entering any content through any platform that may prove to be embarrassing, inappropriate, etc. Remember, information, photos, opinions, etc. placed online: are often seen by unintended viewers (frenemies, potential employers, etc.), have a very long shelf life (even after items are taken down) posters and bloggers can be relentless, may be placed online without your knowledge or permission, may pop up in a Google search if anyone wants to learn more about you.

Transcript

Slide 1How to Be Even Smarter Online, Especially with Social MediaPresented by Dr. Joel R. Evans, RMI Distinguished ProfessorZarb School of Business, Hofstra Universityjoel.r.evans@hofstra.eduwww.evansonmarketing.com 1Hundreds of millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.Twitter is a real-time information network that connects you to the latest information about what you find interesting. At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length. A blog is a personal diary. A collaborative space. A soapbox. A breaking-news outlet. Your blog is whatever you want it to be. There are no real rules. It is where you write stuff on an ongoing basis.3A smartphone combines a personal digital assistant and a mobile phone. It also serves as a portable media player and camera phone with high-resolution, a Web browser that can display standard Web pages rather than only mobile-optimized sites, GPS navigation, Wi-Fi, and mobile broadband access. Apple and Android phones lead. Models are typically incompatible across different service providers.Short message (or messaging) service, a system that enables cellular phone users to send and receive text messages.A system for sending and receiving messages electronically over a computer network, as between PCs or smartphones. E-mail messages are typically longer, easier to categorize and store, and more permanent than SMS.Groupon features a daily deal on the best stuff to do, see, eat, and buy in 45 countries. It offers deals tailored locally. E-mails are sent out each day to members.When you go to an area and visit a location such as a restaurant, club, or just about anything else, you'd activate your Foursquare app, which taps into the phone's GPS receiver to get an idea about where you are. The app will pull up a list of locations near you. If your friends also have Foursquare, they can see your updates and keep track of what's going on. LinkedIn operates the worlds largest online professional network with more than 200 million members in over 200 countries and territories.This secure site provides the Hofstra community with world-class Intranet services along with single-sign on access to the Hofstra Online Information System and Blackboard.It's fast and free for Optimum Online customers while you are out and about. It is available in shopping centers, restaurants, cafs, train platforms, parks, marinas, malls, sports fields, and more. Save on expensive cellular data charges for Wi-Fi smart phones. Recognizing the Differences Among Various PlatformsDo you understand the differences among the platforms you choose?Why do you use each platform? (What are your intentions/goals?)What do you need to buy/download/connect/learn to use the various platforms? Know what you are doing and be selective!!! Is it really necessary to always have the latest hardware?Is it really necessary to keep signing up for so many apps? (every one of them has some kind of info stored on your device)How should you approach each social media platform that represents you with regard to the style (look) you use? (Facebook vs. LinkedIn vs. Blog)How active a participant do you want to be versus just a visitor?Being Smart - 1If utilized properly, online platforms can be informative and entertaining, provide feedback from peers, let us connect with others and network with them, and be used for so much more.Dont lose track of the time you are spending.Differentiate between fun sites (Facebook) and professional sites (LinkedIn).Think before entering any content through any platform that may prove to be embarrassing, inappropriate, etc.Remember, information, photos, opinions, etc. placed online:are often seen by unintended viewers (frenemies, potential employers, etc.).have a very long shelf life (even after items are taken down) posters and bloggers can be relentless.may be placed online without your knowledge or permission.may pop up in a Google search if anyone wants to learn more about you. Being Smart - 2Carefully control information you provide and make available:FacebookFoursquareLinkedInKnow who your friends are. Dont focus on how many likes that you amass as a measure of your self-esteem and popularity.Be aware of these practices and how to deal with them:Good etiquette in communicating with others by platformOpt-in vs. opt-outCookies (good vs. bad)Spam and phishingCyberbullying and sextingProperly crediting othersRead the privacy policy for each site and app: How will your privacy be protected?What kinds of information will be made available to third parties?Should you let people know Im here through a location app?Being Smart - 3When possible, use the strongest possible virus protection. (frequent deals; dont buy from overpriced provider sites).Know which platforms are secure and which arent:Downloads (they often plant cookies and they can be traced back; be careful with illegal downloads: they can leave viruses)Wi-FiWireless network in home or at workE-mail (retaining locally vs. on central servers)E-mail attachments (frequent source of viruses)http vs. https (dont give ANY personal info if http)Internet vs. IntranetPublic PCs with Internet connections (such as the local library)Cloud computingCredit cards are usually fine. Be sure you use encrypted sites:Be careful about leaving credit card info online.Guard the security code on your card.Consider an online wallet. Being Smart - 4Regularly clean out your temporary files and defrag the PC. CCleaner is GREAT FREE software (www.piriform.com/ccleaner).Encrypt sensitive documents.Know what makes a good password:Dont just use your name or combinations of it.Use at least six to eight characters.Include at least one letter, number, and symbol.Dont use one password for all accounts.Use multiple E-mail addresses:Use one regular E-mail address and others for newsletters, downloads, etc.Use a professional-looking E-mail address on your resume and LinkedIn, and in your job-related E-mails. Dont use your name and birthday. Its tacky and not professional looking!!!When in doubt, dont press send or enter.Online, YOU are your best friend. Please dont be your worst enemy, too. Think.Dont ignore your personal social skills and your verbal communication skills.