Social Media: Creating Conversations

  • Published on
    21-Jan-2017

  • View
    52

  • Download
    1

Transcript

  • Creating

    Conversation

    Tips for #kidsyoga Social Media Success

  • @DonnaKFreeman

    #yogainmyschool

  • Lets Connect Introduce yourself

    Exchange social media info

    Post using #kidsyogacon#NKYC2015

  • Social Media: all about conversation

  • of Social Media Success

    s

  • Be authentic

  • Be authentic

    Its OK to have an opinion

    Post behind the scenes photos

    Shamelessly

    unleash your

    personality

  • Be timely

  • Be timely

    Respond & Reply

    Stay current holidays, seasonal

    Share news, events

    Keep in Mind

    Simplicity

    Sensitivity

  • Be consistent

  • Be consistent

    Brand consistency

    Name Principles

    Ideas Images

    Schedule

    Have a plan

    Measure success

    Adjust and focus

  • Be helpful

  • Be helpful

    Empathize and focus on meeting

    needs, solving problems

    Key Question:

    How can I make

    your life better?

  • Be visual

  • Be visual

    Canva.com

    Pexels.com

    Flipagram

    Magisto

    Long term memory

    Emotional response

    70% of sensory receptors

  • Be meaningful

  • Be meaningful

    Encourage & support others

    Be relevant & thoughtful

    Know Your Metrics

    What interests my

    audience?

    How/when are they

    engaging?

  • Be positive

  • Be positive

    Embody Mudita: being happy for

    the joy others experience

    Is this post?

    Interesting

    Useful

    Humorous

  • Be authentic

    Be timely

    Be consistent

    Be helpful

    Be visual

    Be meaningful

    Be positive

    Bs

  • The What, How and Why of Social Media

  • Best Practices

    Post consistently create a schedule

    Post native

    Longer text See More

    4-7x a week, max 2x a day

    70-20-10 Rule

    Engage w community

  • Best Practices

    Microblogging >140 characters

    Retweet others

    Use .@ to make DM visible to all

    Strategically use #hashtags

    Do NOT link from Facebook

    5-12x a day

  • Best Practices

    Visual

    Predominately female 40+

    Millennial Moms

    Search engine descriptions 200-300

    Few/No #hashtags

    Do NOT use short links

    7-15x a day

  • Best Practices

    #hashtags 5 max

    Take better photos

    1-2x a day

    Have a theme

    Engage w Likes

    Comment (use #hashtags)

    Repost Apps

  • Come on in.

    Join the party!

    Create Conversation 7 Bs of Social Media Success Best Practices

  • @DonnaKFreeman

    @Yoga In My School

    #yogainmyschool

    #NKYC2015

    Questions?