SCANNING PRE-SOLD TICKETS
OR SELL AT THE GATE
ILL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
IM NOT QUITE A MILLENNIAL.
I CAN DO A LOT AT ONCE
18 HOURS A DAYMillennials spend about
consuming this media.
I TAKE SELFIES.
I DONT HAVE A SELFIE STICK.
LETS SEE THIS GENERATION ON GOOGLE
IMAGE SEARCH: MILLENNIAL
IN THEIR SHOESTo be a millennial is to constantly hear about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to like you.
GUESS WHATIm a Gen X-er and we were defined as the SLACKER GENERATION
THOUGHTS ABOUT MILLENNIALS
ALL MILLENNIALS ARE LAZY
MILLENNIALS AT WORK Want to do something that is challenging Many millennials dont think their skills are utilized
Want to work for a purpose/cause 6 in 10 millennials said a cause is the reason they choose their job
Want to contribute to the greater good
UNINTERESTEDWithout these challenges, millennials often appear
MILLENNIALS ARE POOR
Millennials were promised that if they followed the American
prescription for success, starting with a college degree, theyd be on a
track to profitable careers and respected roles in American society.
They graduated college They started grad school.
AVERAGE STUDENT LOAN DEBT
STUDENT LOAN INTEREST RATES
MILLENNIALS ARE KNOW IT ALLS
TECH BOOM Heavy researcherswant to look something up and prove the truth
Natural skepticslike to find it out ourselves, because we usually can
in seconds (even on the go from our phone)
Most educated generation formally and with current resources
MILLENNIAL MARKETING AUTHENTIC
OUTBOUND MARKETING IS OUT Each person absorbs around 2000 outbound marketing messages per
day. Whats our response?
Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
Millennials are most likely to follow these trends
MILLENNIALS CUTTING THE CORD
INBOUND MARKETING IS INMillennials are most loyal to businesses that improve their customers
lives with informative content.
How to information, especially with video
Industry buff-thought & leadership expertise
Often times through non-traditional media channels
IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE
PICS OR IT DIDNT HAPPEN
VIDEO OR IT DIDNT HAPPEN
300 HOURS A MINUTEUSERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE
MOST IS MILLENNIAL
RODEO ROCKSTAR User-generated content
Inclusion of video
Involve young people
92% of consumers trust online content
from friends and family above all
other forms of brand messaging
50% of consumers find UGC more
memorable than brand produced
The Old Days
The Late 90s
97.5% of millennialsOWN A SMARTPHONE
GOOGLE LOVES MOBILE
TEXT MESSAGE MARKETING
98%Text messages opened
in the first 5 minutes
TEXT MESSAGE MARKETING Upcoming event announcements Parking
Tickets still left!
Great way to engage a younger audience
WHY TEXT WORKS
INSTAGRAM ADS Launched in September 2015
Uses Facebook ad targeting- so youre likely close to starting!
Huge reach, especially to the millennial market
Only way to add a link is through a paid ad
QUICK ADOPTION As of this past fall, Instagram announced that there are 500,000
advertisers on Instagram Doubled in the previous 6 months
There have been 1 billion actions taken on
Instagram ads since they launched
75% of Instagrammers take action after being
inspired by a post
CHOOSE YOUR OBJECTIVE
WHAT TO POST Behind-the-scenes shots & videos
Repost shots from fans
Contests & giveaways
45.5% INCREASE IN PAST YEAR
WHAT IS SNAPCHAT? Photo messages that automatically delete
themselves after 24 hours
Businesses create stories which are streams
of photos and videos that play in a continuous
stream for 24 hours
FIND FRIENDS Publish your snap code on website and on other social so people can
FIND FRIENDS Also post sample snaps on other social media
so followers have a reason to follow you
Get their attention Entice your Instagram & Twitter followers with
something unique and creative
IDEAS FOR SNAPCHAT Post snaps to my story so everyone following you sees
Live for 24 hours
Show people new projects happening in your city
Send out behind-the-scenes photos and videos
Highlight events in your community
TIPS FOR SNAPCHAT Dont make your snaps too long The second that someone is bored on Snapchat, your whole
story is gone with a simple swipe.
Keep your Snapchat followers engaged with fun and
interesting snaps: Doodle on the image, add an emoji,
have fun with it, and only post it for 4-6 seconds
TIPS FOR SNAPCHAT Dont post all your snaps at once Unlike other social networks, there is no best time
Post regularly to keep your content near the top of
the story feed
Incorporate humor and current lingo
USE VERTICAL VIDEO Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
Snapchat users watch 10 Billion videos daily mostly vertical
YouTube recently updated its interface to allow for full-screen play
of vertical videos
POWER OF POSTING For millennials, posting about a cool experience is often cooler than
the cool experience itself!
What will your organization look like on social media?
PROVIDING EXPERIENCES 78% of millennials would rather spend their hard-earned dollars on
collecting experiences rather than things
Unsatisfied with the status quo, they seek out the new, the unique
and the exciting
AUSTIN CITY LIMITS
PHOTO SHARING - FRAME
VIDEO ADVERTISING Of the seven Facebook posts that brands share per week, 80% are
links, 19% are photos, and less than 1% are videos
Yet, video ads get much higher visibility Videos on the desktop and mobile news feed autoplay
Only a video created as a Facebook ad can include the link to a call
SHOW THE EXPERIENCE
TIPS FOR FACEBOOK LIVE1. Promote your broadcast with a post
2. Start with a warm smile and a few inviting welcome sentences
3. End with a call to action
4. Advertise/Boost your videos just like your other posts
POWER OF POSTINGREMEMBER THE
(except for maybe selfie sticks)
AND WHAT IS THERE NOT TO
More Free Online Marketing Tips!Website www.saffire.com
The Amplifier www.saffire.com/podcast
THANK YOU! Jessica Bybee-Dziedzic