AAFCentral TX - Marketing to Millennials

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    06-Apr-2017

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  • MILLENNIALSJessica Bybee-Dziedzic

    MARKETING TO

  • PRINT-AT-HOME TICKETS

  • ADVANCE TICKETS

  • SCANNING PRE-SOLD TICKETS

  • OR SELL AT THE GATE

  • ILL SEND THE SLIDES IF YOU LEAVE

    YOUR BUSINESS CARD!

  • BIG REVEAL

  • IM NOT QUITE A MILLENNIAL.

    Est. 1982~2004

  • I CAN DO A LOT AT ONCE

  • 18 HOURS A DAYMillennials spend about

    consuming this media.

  • 2 hours

    12:00pm-2:00pm

    3 hours

    1:00pm-4:00pm3 hours

    1:00pm-4:00pm5 hours

    12:00pm-5:00pm

  • I SNAPCHAT.

  • I TAKE SELFIES.

  • I DONT HAVE A SELFIE STICK.

  • LETS SEE THIS GENERATION ON GOOGLE

    IMAGE SEARCH: MILLENNIAL

  • IN THEIR SHOESTo be a millennial is to constantly hear about how awful your generation is.

    And to feel the need to agree, kind of politely.

    Because you want that person to like you.

  • GUESS WHATIm a Gen X-er and we were defined as the SLACKER GENERATION

  • THOUGHTS ABOUT MILLENNIALS

  • ALL MILLENNIALS ARE LAZY

  • MILLENNIALS AT WORK Want to do something that is challenging Many millennials dont think their skills are utilized

    Want to work for a purpose/cause 6 in 10 millennials said a cause is the reason they choose their job

    Want to contribute to the greater good

  • UNINTERESTEDWithout these challenges, millennials often appear

  • MILLENNIALS ARE POOR

  • Millennials were promised that if they followed the American

    prescription for success, starting with a college degree, theyd be on a

    track to profitable careers and respected roles in American society.

    -www.medium.com

  • UNEMPLOYMENT RATE

    They graduated college They started grad school.

  • AVERAGE STUDENT LOAN DEBT

  • STUDENT LOAN INTEREST RATES

  • MILLENNIALS ARE KNOW IT ALLS

  • TECH BOOM Heavy researcherswant to look something up and prove the truth

    Natural skepticslike to find it out ourselves, because we usually can

    in seconds (even on the go from our phone)

    Most educated generation formally and with current resources

  • MILLENNIAL MARKETING AUTHENTIC

    MOBILE

    EXPERIENCE BASED

  • 1FOCUS ON

    AUTHENTICITY

  • OUTBOUND MARKETING IS OUT Each person absorbs around 2000 outbound marketing messages per

    day. Whats our response?

    Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite

    radio, NetFlix, Spotify, etc.

    Millennials are most likely to follow these trends

  • MILLENNIALS CUTTING THE CORD

  • INBOUND MARKETING IS INMillennials are most loyal to businesses that improve their customers

    lives with informative content.

    How to information, especially with video

    Industry buff-thought & leadership expertise

    Often times through non-traditional media channels

  • MAC COSMETICS

  • VIDEOTO MILLENNIALS

    IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE

  • PICS OR IT DIDNT HAPPEN

    VIDEO OR IT DIDNT HAPPEN

  • 300 HOURS A MINUTEUSERS ARE ADDING

    OF VIDEO CONTENT ON YOUTUBE

  • MOST IS MILLENNIAL

  • LIVE MAS

  • RODEO ROCKSTAR

  • RODEO ROCKSTAR User-generated content

    Inclusion of video

    Involve young people

  • User-Generated Content

    92% of consumers trust online content

    from friends and family above all

    other forms of brand messaging

    50% of consumers find UGC more

    memorable than brand produced

    content

  • 2FOCUS ON

    MOBILE

  • The Old Days

    The Late 90s

    Today

  • 97.5% of millennialsOWN A SMARTPHONE

  • MOBILE USAGE

  • DESKTOP=MOBILE

  • GOOGLE LOVES MOBILE

  • TEXT MESSAGE MARKETING

  • 98%Text messages opened

    in the first 5 minutes

  • TEXT MESSAGE MARKETING Upcoming event announcements Parking

    Tickets still left!

    Great way to engage a younger audience

  • WHY TEXT WORKS

    OFFER MOBILE

    BOGO tickets,

    CLICK HERE!

    www.bit.ly/834

    County Fair

  • INSTAGRAM

  • INSTAGRAM ADS Launched in September 2015

    Uses Facebook ad targeting- so youre likely close to starting!

    Huge reach, especially to the millennial market

    Only way to add a link is through a paid ad

  • QUICK ADOPTION As of this past fall, Instagram announced that there are 500,000

    advertisers on Instagram Doubled in the previous 6 months

    There have been 1 billion actions taken on

    Instagram ads since they launched

    75% of Instagrammers take action after being

    inspired by a post

  • CONNECTING ACCOUNTS

  • CHOOSE YOUR OBJECTIVE

  • SELECT INSTAGRAM

  • WHAT TO POST Behind-the-scenes shots & videos

    Repost shots from fans

    Timely posts

    Funny posts

    Contests & giveaways

  • DESTINATION HASHTAG

  • SNAPCHAT

  • 45.5% INCREASE IN PAST YEAR

  • WHAT IS SNAPCHAT? Photo messages that automatically delete

    themselves after 24 hours

    Businesses create stories which are streams

    of photos and videos that play in a continuous

    stream for 24 hours

  • FIND FRIENDS Publish your snap code on website and on other social so people can

    find you

  • FIND FRIENDS Also post sample snaps on other social media

    so followers have a reason to follow you

    Get their attention Entice your Instagram & Twitter followers with

    something unique and creative

  • IDEAS FOR SNAPCHAT Post snaps to my story so everyone following you sees

    Live for 24 hours

    Show people new projects happening in your city

    Send out behind-the-scenes photos and videos

    Highlight events in your community

  • TIPS FOR SNAPCHAT Dont make your snaps too long The second that someone is bored on Snapchat, your whole

    story is gone with a simple swipe.

    Keep your Snapchat followers engaged with fun and

    interesting snaps: Doodle on the image, add an emoji,

    have fun with it, and only post it for 4-6 seconds

  • TIPS FOR SNAPCHAT Dont post all your snaps at once Unlike other social networks, there is no best time

    to post.

    Post regularly to keep your content near the top of

    the story feed

    Incorporate humor and current lingo

  • USE VERTICAL VIDEO Big brands, like AT&T & NBC have noticed an 80% increase in ad

    completion when videos are vertical

    Snapchat users watch 10 Billion videos daily mostly vertical

    YouTube recently updated its interface to allow for full-screen play

    of vertical videos

  • SNAPCHAT GEOFILTER

  • 3FOCUS ON

    EXPERIENCE

  • MY FRIENDS

  • POWER OF POSTING For millennials, posting about a cool experience is often cooler than

    the cool experience itself!

    What will your organization look like on social media?

  • PROVIDING EXPERIENCES 78% of millennials would rather spend their hard-earned dollars on

    collecting experiences rather than things

    Unsatisfied with the status quo, they seek out the new, the unique

    and the exciting

  • AUSTIN CITY LIMITS

  • THE LINE

  • ON GOOGLE

  • ON SOCIAL

  • PHOTO SHARING - FRAME

  • VIDEO

  • VIDEO ADVERTISING Of the seven Facebook posts that brands share per week, 80% are

    links, 19% are photos, and less than 1% are videos

    Yet, video ads get much higher visibility Videos on the desktop and mobile news feed autoplay

    Only a video created as a Facebook ad can include the link to a call

    to action

  • SHOW THE EXPERIENCE

  • TIPS FOR FACEBOOK LIVE1. Promote your broadcast with a post

    2. Start with a warm smile and a few inviting welcome sentences

    3. End with a call to action

    4. Advertise/Boost your videos just like your other posts

  • ENCOURAGE EXPLORATION

  • POWER OF POSTINGREMEMBER THE

  • WHY MILLENNIALS?

  • (except for maybe selfie sticks)

    AND WHAT IS THERE NOT TO

  • More Free Online Marketing Tips!Website www.saffire.com

    Facebook TeamSaffire

    Twitter @TeamSaffire

    Instagram TeamSaffire

    Pinterest saffire

    YouTube saffirestudio

    The Amplifier www.saffire.com/podcast

    Questions?

  • THANK YOU! Jessica Bybee-Dziedzic

    jessica@saffire.com

    www.saffire.com