Aso - App Store Optimization

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    12-Apr-2017

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ASOAppStoreOptimizationBerlin,2016/032MobileMarket3AppsMarket4AppsMarket5AppvsResponsiveDesign6AppStoreOptimization?AppStoreOptimization(ASO)istheprocessofimprovingthevisibilityofamobileappinanappstore(suchasAppStoreforiOS,GooglePlayforAndroid,WindowsStoreforWindowsPhone).7WhyASOisimportant?63%8AppStoreOptimizationASO?AppSearchOptimization9AppStore Spotlight Safari/Spotlight GoogleSERP SERP/DeepLinkingAppSearchOptimization10AppSearchalgorithmsareintheirInfancyNoPersonalizedSearchNoFullControlofthereviewsNoGoogleHummingbirdAlgorithm(onlyAAS)Rankingsupervolatileandhardtotrack(AAS)11RankingFactors AppStarts(howoftentheappisused) Retention/Uninstalls Country DownloadTime Rating(numberandvalue) Reviews No.Download Links(LinkBuildingandonlyPS) Revenue(onlyPaidAppandonlyAAS) SocialMentions(onlyPS) Title Description Icon Screenshot Keywords(onlyAAS) Category Updates DeepLinking(onlyPS) AppStructure(Ex.Navigation)InternalFactors ExternalFactors BehaviouralFactors12TitleMainKeywordintheTitleFirstDescriptionTitlegointheURL(SEO)33charactersdisplayed(AAS)25charactersdisplayed(PS)13Description First3linearemostimportant UsefulonlyforSEO(butwecanchoosethekeywords) Spotlightcrawlthetitleandthedescription. First3linearemostimportant RankingFactorforPlayStore Keywordsinthecontent(5x)https://play.google.com/store/apps/details?id=com.king.candycrushsaga&hl=enhttps://play.google.com/store/apps/details?id=com.king.candycrushsaga&hl=en14IconImportantforBranding(+title)PossibilitytoA/BTestdifferentversionsUsefulforattractnewusersandincreaseCTR15ScreenshotsMax5picturesand1videoShowninthesearchresultsHowtheappworks? CommunicatetheUSPsAttracttheusers16CategoryAlotofusersfindnewappsintheCategoryRankingTopAppSectionsOneofthemostimportantRankingFactors17RatingOneofthemostimportantRankingFactors AppStoresshowntheaverageratingofthelastversion! ImportantalsothenumberofreviewsRatingsManipulation1819ReviewsBadreviewsinfluencethedownloadsWecandiscovernewbugs Everytimewereleaseanewversionthereviewsgoinanothersection.20DeepLinkingImproveUserExperienceRe-engagementofAppUsersGooglenowshowsSERPwithDeepLinkingUserscaneasilysharetheappcontentonSocialMedia21DeepLinking22AppStructureAppStoreanalyzethein-appbehaviour:search,category,pdp,