Content Marketing Workshop - Create Content that Sells

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    14-Aug-2015

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1. Create Content that Sells 2. Wiggle Ltd 3. Wiggle LtdAs of 2011, Wiggle had over 600.000 customers and generated 50% of its 86 million sales from overseas. 4. 8 web staff, 4 on content 785 staff, +783 from 2006 Facebook is the highest traffic-driving keyword to Mashable Neil also runs Quicksprout and CrazyEgg, both of which have a 7-figure readership 5. I only write when I am inspired. Fortunately, I am inspired at 9 oclock every morning. ~ William Faulkner 6. Goals 7. Learn what Works 8. Choose 1 Idea 9. and Take Action 10. #ecomDublin 11. Rodolfo Melogli Ecommerce Consultant ~ Author ~ Web Developer Lego Addict Engineer Smart Ecommerce Websites to increase sales, brick after brick 12. Steal THIS! 13. Snip.ly 14. hubspot.com/blog-topic-generator 15. Why Content? 16. Traffic 17. Locations 18. Social 19. Leads 20. What Content? 21. Youre already providing CONTENT : you Help Customers Every Day 22. Be Smart #1 Everyday, you already do THIS 1. A______ to your customers questions 2. S_______ your customers issues 3. Tell your customers H____ to use your products 4. Receive & write E________ 5. Launch or improve a P_________ 6. You hear of a S__________ story 7. You research your C____________ 8. You compare with other P_________ 9. Launch a new D_____ or a seasonal O______ 23. Its all about the $$$ 24. Be Smart #2 Everyday, you give FREE stuff to your potential customers 1. Free T_____ before they buy 2. Free G_____ as a thank you 3. Free N_____ to keep in touch 4. Free A_________ to special offers 5. Free & personal customer S__________ 6. Organise Free E_________ 7. Create special O________ 8. Ask their opinion via S__________ 9. (Free Reports, Checklists, Webinars, Ebooks) 25. Its all about the CTA 26. Take Action 27. Content Marketing Audience KWs Persona USP Story System Calendar Style Tone Brand Goals Emails Leads Prospects Customers 28. Content Marketing Audience System Goals Write or Outsource 29. Thank you! 1. Useful Content Marketing blog: http://businessbloomer.com/why- when-how-often-content-marketing- questions-answered 2. Upcoming Content Marketing Workshop: http://businessbloomer.com/content -marketing-workshop-21-july-2015- dublin