Learn about the top digital marketing trends that leading franchises are leveraging to grow their brand. You'll Learn how top franchises are using mobile, why search is moving from national to local, and what consumers expect in digital today.
1. 1 2. Consumers are on mobile 24/7 2 3. 3 of adults say their mobile phones are within arms reach Source: h-p://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx 4. 4 of consumers will wait only seconds for a web page to load on their mobile device before abandoning the site Enhance your store's image in the community Increase customer loyalty Grow store traffic, sales and awareness Source: h-p://www.whitepapersource.com/socialmedia2013/PDF/SMSS13_Greg_Hickman.pdf 5. 5 out of mobile searches Lead to acRon. OVER HALF lead to purchase. Source: h-p://www.motleycreaRons.com/blog.php 6. 6 Great locaRon finder, you can also order and pay for food through app 7. Starbucks 7 Mobile Brand of the Year 2012 1 billion in mobile payments in 2013 8. Pearle Vision 8 Clean mobile opRmized site All informaRon quickly accessible 9. How Do Top Franchises Dominate Mobile? 9 Apps OpRmized Sites 10. Search is moving from national to local 10 11. 11 12. 12 Source: Based on 20BN Desktop US Searches (May 2013, Comscore) 13. Search Is Going Local Not National 13 1 in 3 searches are for places or locaRons This is expected to grow to 50% in 2014 Personalized Search Search History LocaRon Social History Source: h-p://blumenthals.com/blog/2012/11/13/ed-parsons-1-in-3- searches-at-google-are-local/ 14. Local Franchise Sites 14 Goal: Create very focused, simple, local sites that drive lead genera4on or convert leads 15. Lifetime Fitness 15 16. How Do Top Franchises Rule Search Results? 16 Local Search Local Sites 17. Social media is getting bigger (and stronger) 17 18. 18 What To Use? Source: h-p://www.socialmediaexaminer.com/SocialMediaMarkeRngIndustryReport2014.pdf Facebook is sRll #1 19. 19 Wendys Single Facebook page with local & regional messaging 20. 20 Applebees Very nice use of Parent/ Child Facebook pages 21. 21 monthly acRve users Source: h-p://www.staRsRcbrain.com/facebook-staRsRcs/ 22. 22 What to pay for? h-p://www.socialmediaexaminer.com/SocialMediaMarkeRngIndustryReport2014.pdf 23. Meineke of Burnsville 23 Timeline: Invoice Count Per Day Soj Open 1/6 Facebook Campaign Starts 2/26 Facebook Campaign Ends 3/30 Average number of daily invoices increased by 79.5% once the Facebook campaign started 24. How Do Top Franchises Win at Social? 24 Pick the right social channels Create a presence Expand with ads 25. Consumers expect real time response 25 26. 26 Customers are 22% more likely to consider a brand after experiencing real time marketing Source: h-p://www.cmo.com/content/cmo-com/home/arRcles/2013/10/14/RealTimeMarkeRng_15Stats.html 27. 27 When People Interact with a Post on Facebook: Almost 50% of engagement happens within the first 30 minutes 80% of engagement in the first 180 minutes Source: h-p://www.socialbakers.com/blog/1662-facebook-real-Rme-markeRng-50-post-reach-happens-in-30min 28. 28 32% expect a response within 30 minutes 42% expect a response within 60 minutes 57% expect the same response Rme at night and on weekends as during normal business hours Source: h-p://www.convinceandconvert.com/social-media-research/42-percent-of-consumers-complaining-in-social-media-expect-60-minute-response-Rme/ 29. 29 Show your audience they can expect timely, relevant interactions with your brand 30. 30 Pizza Hut teamed up with Foursquare for a Super Bowl real-Rme campaign By the end of the campaign 303,445 people had check in (people were checking in at the rate of 1,000 per minute when the campaign was running) 31. 31 Home Helpers Home Helpers receives 60% of their leads through live chat 32. Call Centers & Website Chat Features Can Increase Conversion by 36% 32 Source: FranTech 2014 conference 33. Learn from Top Franchises 33 Listen and respond well or dont do it at all Have a dedicated resource 34. Get the Infographic! 34 www.bluewaterbrand.com/digital 35. 35 Craig Boyte Director of 1:1 Digital Strategy MaK* Wangsness Digital MarkeRng Manager Thank you! 36. Connect with Us! 36 @BluewaterBrand facebook.com/bluewaterbrand Bluewater Inc. bluewaterbrand.com/blog