Digital marketing trends in 2014
Learn about what's trending in marketing in this presentation by Kelly Ayres, SEO Manager at Stream Companies.
Digital Marketing Trends in 2014December WebinarKelly Ayres SEO Manager Stream CompaniesKelly.firstname.lastname@example.org@streamcompanies facebook.com/streamcohttp://streamcompanies.comWho you are talking toHASHTAG:#streaminar@kayellay@streamcompaniesWhat did we see in 2013 and what can we look forward to?A Year in ReviewSEOSEM SOCIAL MOBILEThe PlayersSearch Engine Optimization in 2013GOOGLE HUMMINGBIRD UPDATERISE IN QUALITY CONTENT IMPORTANCE 12Where Your Focus Should be in 2014SOCIAL SIGNALS CONTENT STRATEGY: ANSWERING YOUR AUDIENCE VISUAL SERPS LOCAL1234Social Signals and the Rise of Google+ for SEODo +1s Increase Your Rankings?Social signals were some of our highest correlated factors, with Google+ edging out Facebook and Twitter.**Source: Moz Search Ranking Factors 2013Google AuthorshipWithin search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.**Source: The New Digital Age, Eric Schmidt and Jared CohenGoogle Authorship in 2014If a user visits an article by an author and it seems like theyd be interested in finding more articles by this author, when they click the Back button to return to the results page, Google will show more results by that author. *Source: Matt McGee, Search Engine LandContent Strategy in 2014Hire for both writing and SEOMeasuring your most valuable pagesTOPICS > KEYWORDSSeek out high-quality partners for linking1Google Hummingbird: Conversational SearchAnswering the AudienceHow do I rank for this query?How can I best answer the users question?SEO in 2013SEO in 2014Visual Search*Source: Page Traffic Buzz, 20 Captivating Digital Marketing Statistics for 2014The Power of Local*Source: Page Traffic Buzz, 20 Captivating Digital Marketing Statistics for 2014Search Engine Marketing in 2013RETARGETING CAMPAIGNS PRODUCT LISTING ADS12Search Engine Marketing: PPC Trends in 2014FULL CONVERSION VALUES DYNAMIC ADVERTISING DISPLAY SELECT NETWORKSREMARKETING1234Paid results account for 64.6% of clicks for keyword searches that imply high commercial intent.**Source: MarketingProfsCross-Device Conversion InsightsPlans for the future: Adding more conversion types PHONE CALLS IN-STORE VISITSAccording to Google, people make more than 40 million calls to businesses each month directly from its adsDynamic AdsOn a daily basis, 15 percent of queries submitted have never been seen before by Google's search engine.**Source: CNET NEWS*screenshot of categories functionDisplay Select Networks MAJOR COMPLAINTS FROM ADVERTISERS ABOUT DISPLAY TESTING IN 2013Display networks dont pull in direct response like search canSome AdSense sites are poor qualityThere arent enough targeting optionsGOOGLES DISPLAY NETWORK REACHreaches 90% of online audience includes 2 million publisher sitesFacebook Exchange IntegrationScreenshot?RemarketingScreenshot?Social Trends in 2013INTRODUCTION INTO IMAGE AND VIDEO SOCIAL ADVERTISING SOCIAL ON THE GO123Looking to 2014AUDIENCE ENGAGEMENT SOCIAL CONTENT STRATEGY FACEBOOKS TEENAGE WASTELAND123Social is a Necessity, Not a LuxuryIMPROVED SOCIAL SIGNALSCOMPANY BRANDINGIMPROVED BRAND AWARENESSWORD-OF-MOUTH ADVERTISINGINCREASED CUSTOMER LOYALTY AND TRUSTIMPROVED AUDIENCE REACH AND INFLUENCETHE BENEFITS OF SOCIAL IN 2014Build a Community, Not a BrandDETERMINE YOUR AUDIENCE FIND OUT WHAT THEYRE LOOKING FOR OR TALKING ABOUT WRITE ABOUT IT IN A WAY THAT IS:EDUCATIONALENTERTAININGINFORMATIVESHAREA Cohesive Content Plan*Source: Page Traffic Buzz, 20 Captivating Digital Marketing Statistics for 2014SOCIAL MEDIAAUDIENCE BUILDINGRELATIONSHIP BUILDING & ASKINGLINK BUILDINGReal-Time EngagementNarrowing the Advertising AudienceWhere Is Your Audience & What Are They Consuming?The Mass Exodus of Teens from FacebookWHERE ARE THEY GOING?Social You Can See*Source: Page Traffic Buzz, 20 Captivating Digital Marketing Statistics for 2014 *Source: Cisco37% OF CONSUMER MEDIA CONSUMPTION ALREADY TAKES PLACE ON MOBILE DEVICES.Moving Towards MobileMOBILES SEARCH ALGORITHMMOBILE RETARGETING12Ranking Factors for Mobile Sites*Source: MarkIt Soultions, Digital Marketing Trends for 2014 *Source: GoogleFLASHHOMEPAGE ROUTINGSITE SPEEDTo deliver the best experience and keep the visitor engaged, our guidelines focus on rendering some content, known as the above-the-fold content, to users in one second (or less) while the rest of the page continues to load and render in the background.Using Mobile Cookies to Target Previous CustomersMAIN ISSUE:LIMITED SCALESetting-compatible devices represent less than 20% of devices in the market Thank youWatch for the Replay!twitter.com/streamcompaniesfacebook.com/streamcoemail: Kelly.ayres@streamcompaniestwitter: @kayellay*Source: Moz Search Ranking Factors 2013*Source: The New Digital Age, Eric Schmidt and Jared Cohen*Source: Matt McGee, Search Engine Land*Source: Page Traffic Buzz, 20 Captivating Digital Marketing Statistics for 2014*Source: Page Traffic Buzz, 20 Captivating Digital Marketing Statistics for 2014*Source: MarketingProfs*Source: CNET NEWS*Source: Page Traffic Buzz, 20 Captivating Digital Marketing Statistics for 2014*Source: Page Traffic Buzz, 20 Captivating Digital Marketing Statistics for 2014*Source: Cisco*Source: MarkIt Soultions, Digital Marketing Trends for 2014 *Source: Google