Getting Started With Google Analytics

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PowerPoint PresentationWebinar TitleWebinar Subtitle(1 liner) Presenter Instructor NameIntroduction to Mastering Google AnalyticsGetting Started with Google Analytics1Know your Ankur MaheshwariB.Tech-IIT,BHUHe has over 9 years of experience in digital media, web analytics digital marketing & online product management. He has worked on web analytics in Wipro, Evalueserve & Ozonemedia, prior to joining and founding couponexpress.inWhat will you learn today?What is the objective of using digital media analytics?Measurable Digital Media KPIsDifferent requirements by companies in different stagesCareer ProspectsLive demo of 3Annies Question What is the main objective of Digital Media Analytics ? 4Annies AnswerThe main objective of digital media analytics is to measure the performance of your digital property and report the information in such a way that actionable insights can be deduced from those reports.To understand this better well look into the requirements by companies at various stages:Lets say we want to analyze an ecommerce company.The company may see various stages in its growth phase and accordingly its analytical requirements will change with 5Objective of Digital Media AnalyticsSmall InitiativesLimited budgets Learn the user behavior and their reaction to your product. Product Development StageValidity of your product has been established Rectified all the flaws that came up during inception Ready to expose the final versionHow visitors interact with your product features?Acquire new & relevant customersNow you have enough members for your portal. Acquire new customers but also ensure the sales from existing customers. Focus on cost effectiveness and profitability.Need to keep your product refreshed as well as continue exploring the new marketing channels, innovative product & marketing ideas to keep your customers Measurable Digital Media KPIsSocial Media MarketingEmail MarketingDisplay AdvertisingPaid Search AdvertisingReferral MarketingProducts SoldRevenues GeneratedAverage Revenue per product soldAverage revenue per transactionAverage number of products per transactionsWebsite down timeAverage SpeedPage load timeWebsite specific features like you are using some videos or audiosUser EngagementsUser InteractionsProduct Touchpoints such as Images, Reviews, feedbacks, comparing of products etc.TechnologyProduct7Career ProspectsTypical profile of a Digital Marketing 9How is the job Salary DEMODashboards Google Analytics13Social Media DashboardSite Performance Report15CEOs Dashboard16Referral Traffic Dashboard17CIOs Dashboard185 MarchSat, Sun (4 Week)IST: 7:00 AM - 09:00 AMPST: 5:30 PM - 7:30 PMValid for next 3 hours. Hurry ! INR 13,496Course FeaturesOnline Live Classes : 16 HoursAssignments : 16 HoursProject : 16 Hours Pre Recorded Sessions$261Batch Minute Flash Sale Flat 25% OffINR 17,995$ Thank You Questions/Queries/Feedback Recording and presentation will be made available to you within 24 hours