HOW-TO: Use Pinterest to Promote Your Business

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As an entrepreneur or business owner, you've likely heard a lot about how Pinterest can drive online sales. But maybe the thought of using yet another social network seems daunting and time consuming. Join us for a step-by-step guide to building a successful Pinterest presence that ensures your business is getting the maximum benefit from Pinterest.


HOW-TO:Use Pinterest to Promote Your BusinessLeverage the Visual Web+Chris Mohritz | | #IdeaToOperationsOUR JOURNEY What is Pinterest? Why use Pinterest? How to create your account What to pin How to create boards How to pin How to find pinners How to find contentWell jump right inFeel free to ask about my background after sessionMY GOALEveryone leaves today witha clear topic to pin about, andconcrete steps to get goingENJOY THE RIDESlides will be available at: IS PINTEREST?A Traffic MachineIMAGE-BASED Social network Sharing your interests Boards PinsWHY USE PINTEREST?Its a Traffic MachineGET HIGH-QUALITY TRAFFIC TO CREATE YOUR ACCOUNTGo BusinessTHE 2 MINUTE SETUP Personal vs. business account Email: can be changed later Username: brand (or benefit you provide) Picture: consistent or descriptive ( About You: why they should follow you Location: nearest major city Website: verify itWHAT TO PINEye-Catching ImagesEYE CANDY Goal (of pin): get their attention Show benefit of your product/service Food, fashion, fitness, crafts, photography Travel sites, sunsets, sunrises also do well Pretty not required (just eye-catching) Can use screenshots (& Google Docs) Dont sell Dont forget the videosHOW TO CREATE BOARDSDo Your HomeworkSEARCH-FRIENDLY HEADLINES Name: use keywords (check Google & Pinterest) Description: what youll pin in that board Keep most popular boards above foldHOW TO PINBe the Latest & GreatestEXPRESS CONCEPTS VISUALLY Manual, browser extension, etc. Pin images from your blog Source: blog post URL (money site) Description: be engaging, ask a question Always be testing (time, content, etc.) Be something they havent seen beforeHOW TO FIND FOLLOWERSBe InteractiveDONT PLAY THE NUMBERS GAME Comment (inform, inspire and interact) Re-pin Like Follow (quality over quantity)HOW TO FIND CONTENTBe Eye-CatchingSTART USING IMAGE SEARCH Blogs: Other social networksHOW TO GET BETTERAlways Be ImprovingANALYTICS RECAP Pinterest is a traffic machine Get it while its hot Pin eye candy Be interactive Be engaging Point them to money site (or next step) Always be testing (ABT) Do more of what works Forget what doesnt workRESOURCESUltimate List of Pinterest Tips Read comments alsoUsing Pinterest to Rock-out Your Brand CHECK What to pin about? Steps to start pinning (& get traffic)?The Mobile MinuteNote Taking Apps... Google Keep Evernotewww.evernote.comCOMING UPNext Week: HOW-TO: Move Your Business Into The Cloud With Google AppsWeek After Next: HOW-TO: Research Local Businesses (And Build A Mailing List For Free!)In 2 Weeks: HOW-TO: Create An Automated Email System That Sells For You 24/