• How to Write a Content Marketing Strategy B L O G . B U F F E R . C O M
  • The 21-Step Guide to Writing a Content Strategy ... w/ a template!
  • 1. Start with an outline The three main areas 1 2 Why are we making content? What content do we need? 3 How does this content accomplish our goals?
  • 2. What are you trying to accomplish? Goal-setting! OKRs! S.M.A.R.T. BHAGS!
  • 3. Write down what you're selling
  • 4. Now, who's going to consume your content? Come up with buyer/audience personas
  • 5. Map your personas' needs to your solutions 6. Find out where your audience already goes for this content
  • 7. View the competition’s content marketing for inspiration
  • 8. Take inventory of your content On Site Blogs Resources Landing pages
  • 8. Take inventory of your content Off Site Social media Guest posting Email
  • 9. Evaluate your existing content
  • What sticks? What should we fix? What should we nix? What should we add to the mix?
  • Stick s!
  • Fix!
  • Nix!
  • What should we add to the mix?
  • 14. Sort your content by theme 15. List your different content types
  • 16. Snapshot the content team and workflow 17. Estimate your content capacity
  • 18. Map out your editorial calendar Trello
  • 19. Make a content promotion workflow Buffe r blog
  • 20. Write the epilogue 21. Write the executive summary
  • Celebrate! You did it!
  • Get the free template :) http://bit.ly/mktg-strategy
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How to Write a Content Marketing Plan Step-by-Step

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  • How to Write a Content Marketing Strategy B L O G . B U F F E R . C O M
  • The 21-Step Guide to Writing a Content Strategy ... w/ a template!
  • 1. Start with an outline The three main areas 1 2 Why are we making content? What content do we need? 3 How does this content accomplish our goals?
  • 2. What are you trying to accomplish? Goal-setting! OKRs! S.M.A.R.T. BHAGS!
  • 3. Write down what you're selling
  • 4. Now, who's going to consume your content? Come up with buyer/audience personas
  • 5. Map your personas' needs to your solutions 6. Find out where your audience already goes for this content
  • 7. View the competition’s content marketing for inspiration
  • 8. Take inventory of your content On Site Blogs Resources Landing pages
  • 8. Take inventory of your content Off Site Social media Guest posting Email
  • 9. Evaluate your existing content
  • What sticks? What should we fix? What should we nix? What should we add to the mix?
  • Stick s!
  • Fix!
  • Nix!
  • What should we add to the mix?
  • 14. Sort your content by theme 15. List your different content types
  • 16. Snapshot the content team and workflow 17. Estimate your content capacity
  • 18. Map out your editorial calendar Trello
  • 19. Make a content promotion workflow Buffe r blog
  • 20. Write the epilogue 21. Write the executive summary
  • Celebrate! You did it!
  • Get the free template :) http://bit.ly/mktg-strategy
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