Understanding Social Media Marketing
UnderstandingSocial Media MarketingNeha Chauhan 56Ujas Dahiwale 57Prathamesh Hade 62Pradnya Hulke 63Advait Kulkarni 72
What is Social Media?The use of web-based and mobile technologies to turn communication into an interactive dialogue.A group of internet-based applications that build on the ideological and technological foundations of the web that facilitate the creation and exchange of user-generated content.Social Instrument of Communication
BackgroundMarketers place high value on social media, 90% of marketers indicate that social media is important for their business.Marketers want to know how to monitor and measure the ROI of social media and integrate their social media activities.77% of marketers plan on increasing their use of YouTube and e- marketing.E-marketing forms the baseline for 86% of marketers in India.36% of Indian marketers invested more than 10% of their budgets in e-Marketing
Introduction Social Media is a vital element for the online business. Art of producing traffic to site for generating business through online social group.Used as a branding tool and can increase conversion, sales tracking, page views and add exposure. Simple and low cost way if increasing sale and to bring traffic to the website.Twitter.Facebook.Linkdln.Others medias ( Faves, Delicious, etc.)
ObjectivesTo analyze the effective communication strategy through social networking sites.To study the effectiveness of brand communication through social networking sites.To find the impact of interaction through these communication among users (with reference to Face book, Twitter and Linkedin).
MethodsBloggingPersonal website or blogArticle sellingEmail sendingUse social networking websitesVideo promotionPress Release or media releaseSearch Engine Optimization
Social Media ExamplesCollaborative Projects . . . . . Wikipedia Blogs and Microblogs . . . . . WordPress / Twitter Content Communities . . . . . YouTube Social Networking . . . . . . . . Facebook Virtual Game Worlds . . . . . . World of Warcraft Virtual Social Worlds . . . . . . Second Life
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets ". Twitter has 200 million users as of 2011, generating over 200 million tweets and handling over 1.6 billion search queries per day. Find and follow interesting people based on your search criteria.
WithTwitter Search you can: Monitor what people are saying about your business and industry. Keep track of things that are interesting to you and find new and interesting people to follow. Research and monitor your competition . Interact with people already talking about your search topic by sending them an @ message. Use the info as market research to find out what others are saying about a particular topic including your competitors.
With over 800 million active members, Facebook is the most widely used social network worldwide Create a Brand Page: Keep your Brand Page public and allow people to comment. Why? Customers like being able to interact with you on Facebook. Facebook Brand Page will allow you to incorporate video, photos, and detailed descriptions.
LinkedIn reports more than 120 million registered users in more than 200 countries and territories. . . .44 million in U.S. LinkedIn is a social networking service that is focused on building and reflecting social relations among people who, for example, share interests and/or activities. LinkedIn lets you connect with people you dont know through the people you do know. You can see your personal network, but also the networks of your friends and colleagues.You can discover connections, request introductions, and learn about anyones professional career. Social Media
Your profile serves as your online business card: It tells people why they should connect with you and what types of content you might be sharing. It makes it easy for friends, colleagues, and potential customers or donors to find you online because your public profile is searchable. Join a Group (there are over 850,000!) and/or create a group that demonstrates you're a leader in your industry.