@ Hustle Con - 10,000 Leads In 10 minutes

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    11-Aug-2014

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Import.io @ Hustle Con - 10,000 Leads In 10 minutes

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Andrew Fogg 10,000 leads in 10 minutes Friday 1 August 2014 presented by lets start with the basics whats a lead? (we call them dog-leads in the UK) a person or entity that has the interest and authority to purchase your product or service the info on a business card is the perfect example of what is required named individual, associated company, contact details leads represent the rst stage of the sales process but where do leads come from? where do leads come from? you can buy databases of telephone numbers, email addresses, mail addresses @ you can attend trade shows and collect business cards or you can stalk people on social media in two things are important where leads are concerned: quantity and quality databases provide huge quantity but famously bad quality trade shows and social media give great quality but cost time and money, which limits quantity in i would like to share a new approach that delivers both quantity and quality it is based on web data which is what i do and it is inspired by our users i am basically telling you one of the best ways that people have been using our product shhh! it is a simple recipe rst where your people at? nd a website where your users can be found build an API to that website using import.io extract as much data about each lead as you can pull the data down into a spreadsheet this will give you thousands of leads and will take you mere minutes use the data to create conversational, extremely-personalised message templates Hi [rst_name], I was browsing [website_name] and I came across your prole. I noticed that you mentioned [prole_keyword] and I thought you would be interested to learn about what we do make it freaking personal Hi [rst_name], I was browsing [website_name] and I came across your prole. I noticed that you mentioned [prole_keyword] and I thought you would be interested to learn about what we do start sending out messages be creative about the channels that you use @ automate the messaging but dont go too quickly you need to get the cadence right so as to avoid being spammy and because you are starting a conversation and you need to be able to respond and engage so how do we do this (eat-your-own-dog-food-time) with import.io you can turn any website into data without writing any code without writing any code this makes web data available to everyone it is also super-awesome for developers who used to have to write custom code to get web data developers are an important market segment for us there are lots of developers on oDesk 13,000 of them list scraping as one of the services they provide they have the exact problem that we solve we used import.io to create an API to the list of sraping users and pulled them all down to a spreadsheet created a personalised message template that included a link to import.io Hi [rst_name], I was browsing [website_name] and I came across your prole. I noticed that you mentioned [prole_keyword] and I thought you would be interested to learn about what we do created link with: Google URL Builder (analytics) and Google URL Shortener (non-spammy) built another API to the oDesk messaging system it logs in to oDesk navigates to the individual users prole and messages them with an invitation to apply for a job (it is a real job that requires use of import.io) if the user follows the link we can follow them through to account creation in our analytics 10,000 quality leads props to Matt Ellsworth who pioneered a lot of these techniques at The Storefront Matt has a Udemy course that you can follow to learn more