Instagram 101 for Small Business

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Insta WHAT?an introduction to using instagram for business WHYINSTAGRAM?*engagement*branding *attract new fans*market research*follow the competition*push content across channelsWhy do brands use it?WHYINSTAGRAM?*300 million total users *70 million photos uploaded daily *average person spends 8.6 minutes per day using*66% of users follow their favorite brands*30% of users discovered a new brand or product via abranded postWho Uses It and How It's Used*75 million users daily Sources: Global Web Index 2014WHY INSTAGRAM?Storytelling: BRAND yourself credit: @theprintedpalletteWHY INSTAGRAM?Engaging: CONNECT with your fanscredit: @mammachiaWHY INSTAGRAM?Visual: ENTICE with your productscredit: @partyalamoWHY INSTAGRAM?Creative: SHOWCASE your workcredit: @artofloyloyWHICHCONTENT?What to SHARE with your fans*products *employees*celebrations*milestones*customers*quotes*promotions/contests*tours*behind-the-scenes*awards*answer FAQ's*events*day-in-the-life*salesWHICHCONTENT?Using HASHTAGS wisely*10 - 30 is standard, more than that is spamGETTINGSTARTEDUsername : 30 characters Bio : 150 characters Profile photo Link to your website (*trackable)TAKING PHOTOSupload from yourphoto album ortake pictures nativelyTAKING PHOTOS23 photo filters (ability to save favorites)TAKING PHOTOS13 photo editing toolsadjust, brightness, contrast, structure, warmth, saturation, color, fade, highlights, shadows, vignette, tilt shift, sharpenADDINGCAPTIONScaptions can now be edited after the initial posting ADDINGLOCATIONgeotag photos to create a photo mapADDINGLOCATIONzoom in to see a moreprecise location TAKING VIDEOsame process as photos; upload from your photoalbum or shoot natively; length 3 - 15 secondsINSTAGRAMAPPScombine multiple photos into oneimage with instagram's layout appINSTAGRAMAPPScreate quality time-lapse video with layoutINSTAGRAMMETRICStake an in-depth look at your account metrics with iconosquare and instawootINSTAGRAMEFFICIENCYuse ifttt to autopost and organize your instagramOTHER APPSTO USE mobile and desktop apps to use with instagram*canva*picmonkey*over*snapseed*repix*quick*ecp photo*recite this*wordswag*instarepost*squaready*camera+*photoshop*vsco cam*typic*hipstamaticTHANK YOU!presented to the members of Hera Hub Carlsbad's coworking space June 2015twitter: @MelanieMediafacebook: MelADramaticMommyinstagram: melaniesheridanweb: www.meladramaticmommy.compinterest: melaniesheridanperiscope: MelanieSheridan