INSTAGRAM MARKETING - Visual storytelling and beyond

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    21-Apr-2017

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  • INSTAGRAM MARKETINGVisual storytelling and beyondPOLIARTE | DESIGN SCHOOL

    DANIEL CASARINFACEBOOK | INSTAGRAM | LINKEDIN | TWITTER

    daniel@advmedialab.com+39 345 5755352

  • Table of contents

    A data-driven life Visual storytelling scenario Based activities Influencer marketing Instagram advertising Continuous improvement Beyond Instagram

  • Video

    60 Second Clips View Counts Channels Live Stream Instagram Stories Stickers

    Media

    Pinch & Zoom Instagram Galleries

    Platform

    Algorithm Changes New UI Save posts

    eCommerce

    Buy Buttons Shop Now Features

    Instagrams Busy 2016

  • A Data-driven life...

  • Number of monthly active users (in millions)

  • Regional distribution of desktop traffic to Instagram as of February 2017, by country

  • Number of daily active Instagram users from October 2016 to January 2017 (in millions)

  • Number of users in the US from 2015 to 2020

  • Leading fashion brands ranked by number of Instagram followers as of February 2017

  • Monthly follower growth of brand Instagram profiles from January to December 2016

  • 75%of Instagrammers take action after being inspired by a post.

  • 90Mphotos shared everyday.

  • 200Mpeople now use Instagram Stories every day.

  • Visual storytelling scenario

  • 94%Articles that contain images get 94% more view than articles without.

  • increase resolution

  • 19

    Unicit

    Ogni azienda costruita in modo differente. Le variabili sono: il settore, dimensione e ciclo-vita delle commesse, il target di acquirenti, ecc.

    A whole lot of video...

  • Based activities

  • 21

    Create an identity

  • Start pointKey points

    Having a clear vision of objectives and strategy

    High consistency Be familiar with your

    followers Having a style guide

  • Start pointKey activities

    1. Profile optimization2. Create an editorial

    plan3. Define time plan4. Measure performance

  • Description

    Profile image

    Link

    Business profile

  • Content plan

    1. Composition2. Color palette3. Font4. Filters5. Caption6. Hashtag

  • Increase followers

  • Hashtag

  • Content planTactics

    Brand storytelling Use Instagram models Cross-promotion with

    stakeholder Use analytics to identify content

    that generate more interaction Drive users in the conversion

    funnel Mix video & photos Use Instagram Stories

  • Content planTips

    1. Use content generated by users (Repost)

    2. Include faces in the post3. Share the best post from

    Instagram to Facebook

  • authenticity | relevance | consistency | engagement

  • Real conversations its the best way to increase followers and love for your brand.

  • Influencer marketing

  • Influencer marketing stats

  • Content Marketing

    Content is at the center of the value exchange between

    business and buyer.

    Jesse Noyes, Kapost

    Influencer Strategy

    Incorporating influencers in your content facilitates

    reaching news audience with brand messages that are

    credible and trusted.

    TopRank Marketing

  • smaller influencer | target audience | high engagement

  • Instagram advertising

  • SHOP NOW INSTALL NOW SIGN UP LEARN MORE

    Format

  • Instagram < - > Facebook

  • Facebook target audience

  • Continuous improvement

  • Continuous improvement thourgh Agile process

    PLAN

    BACKLOG PRIORITIZE

    EXECUTE

    MEASURE

  • Periodic A/B Test

  • Full funnel approach campaigns

  • Align campaigns

  • Beyond Instagram

  • Later

    Publishing

  • Repost

    Publishing

  • FollowMeter

    Analytics & marketing

  • Iconosquare

    Analytics & marketing

  • Canva Typorama

    Design editing

  • Quik Videorama Magisto

    Video editing

  • Grazie!Domande?

    DANIEL CASARINFACEBOOK | INSTAGRAM | LINKEDIN | TWITTER

    daniel@advmedialab.com+39 345 5755352