Instagram & Pinterest: Trending Visual into the Marketing Mix

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PowerPoint PresentationYour audienceYour messageVisual ContentQUICKLY CONVEYSInformation@matt_siltalaThere are a lot of social media platforms out there. I am going to explain all of them for you to maximize your contents effectiveness.1Your audienceYour messageVisual ContentQUICKLY CONVEYSInformationMatt_Siltala@matt_siltalaThere are a lot of social media platforms out there. I am going to explain all of them for you to maximize your contents effectiveness.2Too Much Text WILL BORE Your Audience65% of the population are visual learners-pictures reinforce textVideos on landing pages increase conversions by 86%Posts with visuals receive 94% more page visits and engagement60% of consumers are more likely to click on a business whose images appear in search results90% of information submitted to the brain is visualVisual images process 60,000 times faster {we are talking in nano seconds here, but still}40% of people respond to visual information over print For the rest, visual information reinforces the messageMatt_Siltala@matt_siltalaThere are a lot of social media platforms out there. I am going to explain all of them for you to maximize your contents effectiveness.3People RESPOND BETTER To Visual Information90% of information submitted to the brain is visual40% of peoplerespond to visual information over print Visual images process60,000times faster (we are talking in nano seconds here)Visual informationreinforces the messageMatt_Siltala@matt_siltalaThere are a lot of social media platforms out there. I am going to explain all of them for you to maximize your contents effectiveness.4Humans are notPREPROGRAMMEDfor written language.Says neuroscience and reading researcher, Maryanne WolfWE WERE NEVER BORN TO READMatt_Siltala@matt_siltalaHumans are not preprogrammed for written language. We were never born to read, says neuroscience and reading researcher, Maryanne Wolf, in her book, Proust and the Squid: The Story and Science of the Reading Brain. Wolf explains that vision is pre-programmed into the human brain while reading does not come naturally. Reading, says Wolf, involves tapping into existing visual circuits of the brain in order to decode letters into words. Source: Wolf, M., & Stoodley, C. J. (2007). Proust and the squid: The story and science of the reading brain. New York, NY: HarperCollins.5It is more natural to SEE than to readMatt_Siltala@matt_siltalaWhat this research means for content marketers is that visual content is processed much easier than text. In a world where potential customers are overloaded with information, visual content makes your message easier to process and more likely to stand out. {Image of an infographic or visual website standing apart from a sea of boring-looking sites and pages}Source: Wolf, M., & Stoodley, C. J. (2007). Proust and the squid: The story and science of the reading brain. New York, NY: HarperCollins.665% of the population are visual learners-pictures reinforce textMatt_Siltala@matt_siltalaThere are a lot of social media platforms out there. I am going to explain all of them for you to maximize your contents effectiveness.7Videos on landing pages increase conversions by86%Matt_Siltala@matt_siltalaThere are a lot of social media platforms out there. I am going to explain all of them for you to maximize your contents effectiveness.8Posts with visuals receive94%more page visits and engagementMatt_Siltala@matt_siltalaThere are a lot of social media platforms out there. I am going to explain all of them for you to maximize your contents effectiveness.9Weve actually developed alanguage of imagesMatt_Siltala@matt_siltalaThere are a lot of social media platforms out there. I am going to explain all of them for you to maximize your contents effectiveness.10BRAIN ACTIVITYIn the Frontal Lobe ActuallyINCREASESWhen Searching the WebMatt_Siltala@matt_siltalaResearch from UCLAs Semel Institute for Neuroscience and Human Behavior suggest that Internet searching may engage a greater extent of neural circuitry not activated while reading text pages (but only in people with prior computer and Internet search experience.)Source: Small, G.W., Moody, T.D., Siddarth, P., and Bookheimer, S.Y. Your brain on Google: patterns of cerebral activation during internet searching. : American Journal of Geriatric Psychiatry. 2009 Feb;17(2):116-26. doi: 10.1097/JGP.0b013e3181953a02. 11WHAT THIS STUDY TELLS USAbout our audiencesMatt_Siltala@matt_siltalaResearch from UCLAs Semel Institute for Neuroscience and Human Behavior suggest that Internet searching may engage a greater extent of neural circuitry not activated while reading text pages (but only in people with prior computer and Internet search experience.)Source: Small, G.W., Moody, T.D., Siddarth, P., and Bookheimer, S.Y. Your brain on Google: patterns of cerebral activation during internet searching. : American Journal of Geriatric Psychiatry. 2009 Feb;17(2):116-26. doi: 10.1097/JGP.0b013e3181953a02. 12COMPLEX JUDGEMENTS and ANALYSES are going onMatt_Siltala@matt_siltalaResearch from UCLAs Semel Institute for Neuroscience and Human Behavior suggest that Internet searching may engage a greater extent of neural circuitry not activated while reading text pages (but only in people with prior computer and Internet search experience.)Source: Small, G.W., Moody, T.D., Siddarth, P., and Bookheimer, S.Y. Your brain on Google: patterns of cerebral activation during internet searching. : American Journal of Geriatric Psychiatry. 2009 Feb;17(2):116-26. doi: 10.1097/JGP.0b013e3181953a02. 13Your audiences are SOPHISTICATEDMatt_Siltala@matt_siltalaResearch from UCLAs Semel Institute for Neuroscience and Human Behavior suggest that Internet searching may engage a greater extent of neural circuitry not activated while reading text pages (but only in people with prior computer and Internet search experience.)Source: Small, G.W., Moody, T.D., Siddarth, P., and Bookheimer, S.Y. Your brain on Google: patterns of cerebral activation during internet searching. : American Journal of Geriatric Psychiatry. 2009 Feb;17(2):116-26. doi: 10.1097/JGP.0b013e3181953a02. 14WHAT WE ALSO KNOWAbout our audiencesMatt_Siltala@matt_siltalaResearch from UCLAs Semel Institute for Neuroscience and Human Behavior suggest that Internet searching may engage a greater extent of neural circuitry not activated while reading text pages (but only in people with prior computer and Internet search experience.)Source: Small, G.W., Moody, T.D., Siddarth, P., and Bookheimer, S.Y. Your brain on Google: patterns of cerebral activation during internet searching. : American Journal of Geriatric Psychiatry. 2009 Feb;17(2):116-26. doi: 10.1097/JGP.0b013e3181953a02. 15They are ENGAGEDMatt_Siltala@matt_siltalaResearch from UCLAs Semel Institute for Neuroscience and Human Behavior suggest that Internet searching may engage a greater extent of neural circuitry not activated while reading text pages (but only in people with prior computer and Internet search experience.)Source: Small, G.W., Moody, T.D., Siddarth, P., and Bookheimer, S.Y. Your brain on Google: patterns of cerebral activation during internet searching. : American Journal of Geriatric Psychiatry. 2009 Feb;17(2):116-26. doi: 10.1097/JGP.0b013e3181953a02. 16They like to CONTRIBUTE AND SHARE CONTENTMatt_Siltala@matt_siltalaResearch from UCLAs Semel Institute for Neuroscience and Human Behavior suggest that Internet searching may engage a greater extent of neural circuitry not activated while reading text pages (but only in people with prior computer and Internet search experience.)Source: Small, G.W., Moody, T.D., Siddarth, P., and Bookheimer, S.Y. Your brain on Google: patterns of cerebral activation during internet searching. : American Journal of Geriatric Psychiatry. 2009 Feb;17(2):116-26. doi: 10.1097/JGP.0b013e3181953a02. 17SOCIAL MEDIA allows a platform to ENGAGE WITH OTHERSMatt_Siltala@matt_siltalaResearch from UCLAs Semel Institute for Neuroscience and Human Behavior suggest that Internet searching may engage a greater extent of neural circuitry not activated while reading text pages (but only in people with prior computer and Internet search experience.)Source: Small, G.W., Moody, T.D., Siddarth, P., and Bookheimer, S.Y. Your brain on Google: patterns of cerebral activation during internet searching. : American Journal of Geriatric Psychiatry. 2009 Feb;17(2):116-26. doi: 10.1097/JGP.0b013e3181953a02. 18VISUAL CONTENT IS IMPORTANT in their lives (photo and video)Matt_Siltala@matt_siltalaResearch from UCLAs Semel Institute for Neuroscience and Human Behavior suggest that Internet searching may engage a greater extent of neural circuitry not activated while reading text pages (but only in people with prior computer and Internet search experience.)Source: Small, G.W., Moody, T.D., Siddarth, P., and Bookheimer, S.Y. Your brain on Google: patterns of cerebral activation during internet searching. : American Journal of Geriatric Psychiatry. 2009 Feb;17(2):116-26. doi: 10.1097/JGP.0b013e3181953a02. 1970,000,000Pinterest Users(most are women in the US)Pinterests numbersarent publicConsider the SUCCESS of the social network sites that FOCUS ON VISUALMatt_Siltala@matt_siltalaPinterest has 70,000,000 users (most are women in the US) accoring to Semiocast, a French marketing company http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/Pinterests numbers arent public http://nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.htmlInstagram has 300,000,000 users http://instagram.com/about/us/60,000,000 photos shared every day http://instagram.com/about/us/200,000,000 active monthly users on Instagram http://thenextweb.com/facebook/2014/03/26/instagram-passes-200-million-monthly-active-users/Tumblr has seen a 120% increase in active users from May to Nov 2014 Tumblr has 216.7 million blogs 99.7 billion posts as of Dec 28, 2014 (count changes every day) https://www.tumblr.com/2060,000,000Photos shared every day300,000,000Instagram Users200,000,000Active monthlyusersConsider the SUCCESS of the social network sites that FOCUS ON VISUALMatt_Siltala@matt_siltalaPinterest has 70,000,000 users (most are women in the US) accoring to Semiocast, a French marketing company http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/Pinterests numbers arent public http://nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.htmlInstagram has 300,000,000 users http://instagram.com/about/us/60,000,000 photos shared every day http://instagram.com/about/us/200,000,000 active monthly users on Instagram http://thenextweb.com/facebook/2014/03/26/instagram-passes-200-million-monthly-active-users/Tumblr has seen a 120% increase in active users from May to Nov 2014 Tumblr has 216.7 million blogs 99.7 billion posts as of Dec 28, 2014 (count changes every day) https://www.tumblr.com/21216.7 MILLIONBlog posts120% INCREASEin active userson Tumbler (from May to Nov 2014)99.7 BILLIONBlog posts(as of Dec 28, 2014)Consider the SUCCESS of the social network sites that FOCUS ON VISUALMatt_Siltala@matt_siltalaPinterest has 70,000,000 users (most are women in the US) accoring to Semiocast, a French marketing company http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/Pinterests numbers arent public http://nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.htmlInstagram has 300,000,000 users http://instagram.com/about/us/60,000,000 photos shared every day http://instagram.com/about/us/200,000,000 active monthly users on Instagram http://thenextweb.com/facebook/2014/03/26/instagram-passes-200-million-monthly-active-users/Tumblr has seen a 120% increase in active users from May to Nov 2014 Tumblr has 216.7 million blogs 99.7 billion posts as of Dec 28, 2014 (count changes every day) https://www.tumblr.com/22120%45%57%111%64%36%27%54%26%18%13%25%16%12%6%2%Growth in membersGrowth in Active usersSocial PlatformsCONTINUE TO GROWMatt_Siltala@matt_siltalaFrom May to November 2014Tumblr has overtaken Instagram in growth of active users.Tumblr, Pinterest, and Instagram grew most in active members This chart shows that people LOVE interacting with images, they also LOVE creating their own content. It is important to speak the language of your audience and interact with them on their terms.23@MeganLRivas @matt_siltalaDeep dive into the Pinterest platformDiscuss a few business statistics that support how brands are using it & how users are interacting with businesses on Pinterest.Must do tactics for a successful business account that you can take and implement once you leave here today24PINTEREST STAT RUNDOWN80% mobile traffic14 million article pins, pinned each dayEvery day nearly 2 million people Pin product rich PinsIn 2014 International users grew more than 135%@MeganLRivas @matt_siltalaLaunched 5 years ago- the evolution of how businesses are able to use pinterest They are continually optimizing- new targeting features for promoted pins & animated ad formatsPinterests collection has 50 billion pins on 1 billion boards- 70 million unique users25PINTEREST BUSINESS STATS47% of US online shoppers bought something recommended on PinterestApprox. 500,000Pinterest Business accounts83% of active users would rather follow a brand than a celebrity$58.95 Average sales order value for visitors referred by Pinterest@MeganLRivas @matt_siltalaThese statistics confirm that Pinterest users dont mind following a brand as long as you are giving them the content that they want. 26Ask not what the Pinterest community can do for you, but WHAT CAN YOU DOfor the Pinterest Community?@MeganLRivas @matt_siltalaTry to identify how pinterest can benefit the company and does the business itself lend itself to PinterestYou dont want to just be there to be there, you want to add value, and in turn you get what you wantAsk not what the pinterest community do for you, but what can you do for the pinterest community2762%61%59%42%Of brandshave Pin It buttonsOf brandshave Tweet buttonsOf brandshave Like buttonsOf brandshave Google+ buttonsPINTERESTS PIN IT BUTTON HAS NOW OVERTAKEN FACEBOOKS LIKE BUTTON and Twitters Tweet button on brands product pages.@MeganLRivas @matt_siltalaIf you havent done so already, put the Pin it button on your website. The Pin It button is the best way for your business to get discovered on Pinterest. When you add the Pin It button to your sites pages, you let your customers save things they like onto Pinterest, which means even more people can find it. More impressions and Traffic! You will need to add a few lines of code to your website. Refer to Pinterests help section to get this set up.28According toeMarketer70% OF U.S. MILLENNIALS support a brand/company on Pinterest @MeganLRivas @matt_siltalaWhich is a phenominal statistic to understand that your business can have that kind of support. People to re-pin and share your content, and maybe even make a purchase or help endorse your product or service.29Use Pinterest to drive new users into the sales funnel, raise brand awareness, & ultimately increase sales@MeganLRivas @matt_siltalaPinterest is a visual discovery tool. If you build nice and relevant pins, then they will come to your website and become a brand advocate, and ultimately make that purchase or use your service.Think of Pinterest as another medium to bring traffic to your website, by perhaps someone who is in discovery mode and may have not heard of you before.30Pinterest SEO: Your ProfilePinterest username: 15 character limit. If company name is taken, use a memorable keyword related to your industryQUICK MUST-DOSBusiness name: 37 character limit. Keep it simple, stick with just your company nameAbout You: 160 character limit. Use Google Analytics to see what keywords & phrases drive people to your website.Profile Image: File name affects alt text & image search results@MeganLRivas @matt_siltalaIf your company name is already taken or if your name is too long HubSpot suggests choosing a memorable, easy-to-spell keyword related to your business. Martha Stewart living is MS_LIVING and new York times uses NYTIMESAdd a CTA like sign up, or contact us.Describe what makes your company special and why someone should follow you31Board Names: Use keywords relevant to your company- unique relevant titles under 20 charactersBoard Descriptions: 500 characters, keyword-rich narrative about board topicPinterest Categories: Selecting a category means your pin has a chance to show up in that category page to be pinned and shared by usersNO NOYour Boards & PinsQUICK MUST-DOS@MeganLRivas @matt_siltalaPINS:Squeeze in more relevant keywords. You can include the full link into the pin. RE-PINNING:No slacking, add in keywords relevant to your businessYour Boards & PinsQUICK MUST-DOS@MeganLRivas @matt_siltalaPin other content- re pin relevant, and supplemental content33Verify Your Website: Helps boost profile in search results. Tell users its you! No Imposter here. Verifying Your Website gives you access to Pinterest analyticsQUICK MUST-DOS@MeganLRivas @matt_siltalaThere are two ways to verify: with a meta tag or by uploading an HTML file.34Suggested Pins PICKED FOR YOU PINSBased on pins youve added or clicked on, boards you follow, sites you may have visitedTIP! Use this as a business tool to get more ideas for boards and contentFEATURES YOU NEED TO KNOW@MeganLRivas @matt_siltalaThese show up in your feed and are labeled. Its important to note Picked for You Pins aren't Promoted Pinsyoull only ever see Picked for You Pins when pinterest has a hunch you might like them, not because other businesses or third parties ask us to promote them.35GUIDED SEARCHExplore keyword recommendations in your nicheStart with highest priority keywordsAchieve longevity due to suitability for guided searchFEATURES YOU NEED TO KNOWUse as a guide for how to set up your own contentExamine top results@MeganLRivas @matt_siltalaANALYZE PINTEREST SEARCH AJAX BOX. Find commonly searched for phrases & incorporate them into your contentKEYWORD RESEARCH& OPTIMIZATION@MeganLRivas @matt_siltala Create boards relating to a popular theme on PinterestGIFT CATEGORY & FEATURED CATEGORIESGet Content IdeasBe Current: Create Seasonal Boards at the top of your profile *Change them out. @MeganLRivas @matt_siltalaRich Pins are Pins that include extra information right on the Pin itself.App PinsPlace PinsArticle PinsProduct PinsRecipe PinsMovie PinsRICH PINS@MeganLRivas @matt_siltalathere are 6 types of Rich Pins: app, movie, recipe, article, product and place. To get started, you'll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. Rich Pins are Pins that include extra information right on the Pin itself.39MESSAGESPINTEREST CAN DRIVE TRAFFIC TO YOUR WEBSITE regardless of product or service. The message feature can be used as a marketing tool.@MeganLRivas INTERACT: Reply back, ask questions, start dialogue. TIP! Use a tool like PinAlerts to monitor engagement@matt_siltalaYou can send messages to your friends/customers. When someone pins something of yours or repins you get a notification. If someone new starts to follow you also get an update. You can use the message feature to start building relationships by thanking them for the follow. You can also reach out to see if they have any questions about something they have pinned. Engage, get out there and build community.40Even if youre not currently using Pinterest, your audience may be using it for you.http://pinterest.com/source/YOURWEBSITE.comTIP! COMPETITIVE LINK ANALYSISUse this same source tool for your competitorsIS ANYONE PINNINGFROM YOUR SITE?@MeganLRivas @matt_siltalaThis source tool can show you many things about your competitors:What are your competitors pinning.Who they are following.Who is following/pinning their stuff.Whats working for them that might work for you41@MeganLRivas @matt_siltalaTry this to get an understanding of what people are already pinning from your website, and produce more of that content.42How adding the Pin It button to your website leads to referral traffic from PinterestWhat Pins and boards from your profile people love mostWhat people like to save from your websiteWho your Pinterest audience is, gender, location and other interestsWhat devices people use when theyre pinning your stuff@MeganLRivas PINTEREST NATIVE ANALYTICS@matt_siltalaPINTEREST ANALYTICS@MeganLRivas @matt_siltalaBEST TIME TO PIN?Pin ConsistentlyPin throughout the dayRe-pin old pinsParticipate in group boards@MeganLRivas Do your own research via notifications @matt_siltalaMEASURE THE EFFECT OF CROSS CHANNEL PAID ORGANIC SOCIAL PSYCHOGRAPHIC DISTRIBUTIONUse Facebook psychographic targeting to create audiencesDrive qualified Traffic from Facebook to Pinterest to gain followers or (other KPIs)Share a pin on FacebookBoost a post in Facebook@MeganLRivas @matt_siltalaAUDIENCE DETAILSLocation:United States@MeganLRivas Behaviors:Full-Service Investors, Real estate investments or highly likely investorsIncome:$350K -$500K +$500K or $250K-$350KNet Worth:$2MM -$3MM, $3MM+$1MM-$2MM or $500K-$1MMAge:30-65+Interests:Commercial property, commercial real estate, Creative real estate investing, Real estate investment club, Real estate investing, Real estate investment association, commercial real estate broker, Real estate development, Real estate entrepreneur or Real estate investment trust@matt_siltalaRUSTIC ARTISTRYMatt_Siltala@matt_siltala90% of her pins getting at least one repin64% of her social channels traffic comes from PinterestFacebook, with over 4,000 Likes, accounts for 34% of her social trafficVisitors from Pinterest have a lower bounce rate 55% compared to 70% with Facebook visitorsRUSTIC ARTISTRYMatt_Siltala@matt_siltalaTIPS YOU CAN DIGMatt_Siltala@matt_siltalaINSPIRED TIPSDont just repin, find new material that expresses your brand personalitySign up forNewsletters fromLike-minded brandsLook atMagazinesIn your nicheLook for relatedContent onBlogs and websitesSlideshows oftenHave great pin-worthyImages Matt_Siltala@matt_siltala51INSPIRED TIPSFind new ways to promote your best-performing pins. Look at your analytics tab on Pinterest to see the Most Recent, Most Repinned and Most Clicked pins. Then comment on pins with something helpful or like them to acknowledge the person who pinned them.Matt_Siltala@matt_siltala52INSPIRED TIPSFeature your most pinned or popular images and feature on other social networking sites. Dont use the feature to tweet them, create a unique tweet. Same with Facebook, create a unique post. Matt_Siltala@matt_siltala53INSPIRED TIPSYou can quickly create a few of your best images together into one image to pin again or for other sites. A tool called PinThemAll.net helps make this easy. Use it to create a vertical collage. Matt_Siltala@matt_siltala54INSPIRED TIPSCreate a pin advertising a new board and pin it on a more established board. Matt_Siltala@matt_siltala55INSPIRED TIPSDo not fill your boards with pins from your own website. Eventually you will run out of things to pin. You wont have fresh new content to share on a consistent basis. On her Make Mine Rustic board, only about 5% of the 2800+ pins are from her own website.Matt_Siltala@matt_siltala56INSPIRED TIPSPin your most popular pins to group boards that have a strong following and are a good fit. PinGroupie and Board Deck boarddeckhq.com are tools that can help you find group boards. You can also use Pinterest search to find group boards. YOURMOSTPOPULARPINPOPULARGROUPBOARDMatt_Siltala@matt_siltala57INSPIRED TIPSPin content that is performing well more than once - to another board, to a group board or even again on the same board. That way your new followers will be exposed to your best content. Wait a month or more in between pins.1 MONTH Matt_Siltala@matt_siltala\58INSPIRED TIPSUse PinAlerts to see whats being pinned from your website (not just whats popular on Pinterest). Matt_Siltala@matt_siltala59WAFFLE CRUSHMatt_Siltala@matt_siltalaWAFFLE CRUSHPopular food truck, Waffle Crush, usesInstagram to let theirfollowers know where they are going to be for the day and what their special waffle of theday is.Matt_Siltala@matt_siltalaWAFFLE CRUSHPERFECT TIMINGWaffle Crush knows that timing is everything. On cinco de mayo theyoffered a churro waffleto celebrate theoccasion.Matt_Siltala@matt_siltalaTIPS YOU CAN DIGMatt_Siltala@matt_siltala300,000,000Users257 MINUTES/MONTHAvg. time spent on Instagram70 MILLIONPhotos uploaded every day30 BILLIONTotal shared photos2.5 BILLIONLikes per day49%Of users check Instagram dailyInstagramGoing visual onMatt_Siltala@matt_siltalaINSPIRED TIPSPRODUCTS IN CONTEXTSHOW PRICEMatt_Siltala@matt_siltala65INSPIRED TIPSBRIDGE THE GAP BETWEEN ONLINE AND OFFLINE WORLDSThe Phoenix Suns tweeted an image of a player with the last name Green on Saint Patricks Day, encouraging people to print it, cut it out and pin it to their shirt to show they had Green on.Matt_Siltala@matt_siltala66INSPIRED TIPSENCOURAGE CROSS-SOCIAL SHARINGMatt_Siltala@matt_siltala67COOL TOOLSHubspotPocketPowToonBuzzSumoNewslePushover & IFTTSwayyTalkwalkerCanvaPinAlerts@MeganLRivas @matt_siltalaCOOL TOOLS@MeganLRivas @matt_siltalaCOOL TOOLS@MeganLRivas @matt_siltalaFree tool, to make life a little more simple70COOL TOOLS@MeganLRivas @matt_siltalaAnalyzewhat contentperformsbest for anytopicorcompetitorFind the key influencers to promote your contentBuzzSumo shows you how many times each article has been shared on each social network, to date. This allows you to judge its popularity.Pro version starts at $99/monthTop one is Top Content for domainBottom one is Influencers for keyword71COOL TOOLS@MeganLRivas @matt_siltalaFree toolSends email alert as soon as someone pins something from your website so you can react promptly. 72COOL TOOLS@MeganLRivas Publish: Schedule pinsDiscover: Insights & monitoringMeasure: Analytics & reportingEngage: Community managementOptimize: Content strategy@matt_siltalaPlus is 9.99 a month- pin scheduling, measure pin success, multi account capabilityInstantly create the optimal pin schedule, schedule multiple pins at once, schedule repins, track repins, likes, comments, and traffic with scheduled pins over time.73NOW WHAT?Set up or edit accounts using techniques discussedFind what tool(s) work best for you, monitor analytics and make adjustments from dataCreate a content calendar Sharing content across channelsHave fun, make $, drive website traffic, and build brand awareness with Pinterest and Instagram!@MeganLRivas @matt_siltalaPinterest & Instagram: Trending Visual in the Marketing Mix by Megan Rivas and Matt Siltala@MeganLRivas @Matt_Siltala@matt_siltala