Instagram & Social Media Marketing

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the importance of Instagram as a Social Media Marketing tool

What is Instagram?A photo and video sharing applicationIn 2012, purchased by Facebook bot $1 billionOffers direct messaging feature600 million monthly active users3.5 billion photos liked every dayUtilized by many celebrities and companies in terms of social media marketing90% of users under age 35

Why Instagram?Can tell a visual story about the brandCan connect account to FacebookCan reach consumers while theyre on the moveVisual-based marketing -- new product launch, videos, and behind the scenes contentCan keep track of analyticsPromotes products to a core demographicCan share customer photographs

How to Use Instagram?Use hashtags in photo captions to drive more users to the brand profileMake a username that embodies brand nameInclude links to drive traffic to the websiteUtilize filters to create a brand aestheticCreate contests for followersWrite detailed captions

Successful Instagram Marketing

Company LogoCompany description with link in bio. Links to various social platformsVibrant content, combination of photos and videos

For more help with your social media marketing, visit