Instagram Strategy Guide with Hootsuite

  • Published on
    24-Jan-2017

  • View
    1.140

  • Download
    8

Transcript

  • Instagram Strategy Guide

    @HootsuiteAPAC

  • Speaker Bio

    Ella BadisHootsuite Social Media Coach @Hoot_EllaBadis

    Join the conversation using #HootsuitePro

  • Why using Instagram matters for your business

    5 steps to influence Instagram success

    Q&A

    Agenda

    Tweet your questions with #HootsuitePro

  • Why using Instagram matters for your business

  • Instagram is Huge!

    Over 400+ million monthly active users Post 80M photos each day Like 3.5B photos each day 63% use Instagram to learn about

    product/service

    Source: Instagram Report, 2015 Instagram Survey of Millennial Active Users, aggregated data from 12 countries.

  • Grow your social presence Showcase brand personality Build community together Monitor brand mentions by

    customers

    Why using Instagram matters to your business?

  • How Hootsuite can help you with Instagram?

    Tweet your questions with #HootsuitePro

  • 5 Steps to influence your Instagram success

  • 1. Branding2. Audience3. Content4. Awareness5. Measure

  • 1. Branding

    Brand aesthetic: Visual representatives-logo, colour palette

    Voice and Tone: Brainstorm adjectives to describe your brand

    Composition: White space, backgrounds, subject placement

    Tweet your questions with #HootsuitePro

  • Branding Example

    MailChimp - Email Marketing Company Emphasizes its corporate

    culture in whimsical ways

    Bright colours

    Tweet your questions with #HootsuitePro

  • 2. Audience Your target market:

    Gender, B2C, B2B, Age

    Tool to help: Demografies App from App Directory Breakdown your

    followers Compare which media

    resonates better

    Tweet your questions with #HootsuitePro

  • Audience Example

    CBRE - Real Estate Established as an expert by

    providing a fun factoid about

    the building or city

    Promote its own property and

    others to avoid being pushy

    Tweet your questions with #HootsuitePro

  • 3. Content

    1. Show me how its made

    2. Show me the people behind the product

    3. Show me something Id never get to see

    Tweet your questions with #HootsuitePro

  • 1- Show me how its madeDetails:

    Document processes Arouse followers with

    questions

    How-to: Schedule your posting

    daily to show progress Create branded

    hashtag to monitor

    Tweet your questions with #HootsuitePro

  • 2- Show me the people behind the productDetails:

    Share employees perspectives

    How-to: Use company

    hashtag Use listening stream

    to monitor thesephotos

    Tweet your questions with #HootsuitePro

  • 3- Show me something Id never get to seeDetails:

    Share experiencesfrom various angles

    Instill curiosity element

    How-to: Find trending photos Create Instagram

    campaigns to grow followers

    Tweet your questions with #HootsuitePro

  • Efficiency Plan your content calendar e.

    g Throwback Thursday Schedule your messages and

    pictures Find your best time to post

    Tweet your questions with #HootsuitePro

  • Links dont work in captions - put it on the profile bio.

    Photo size 1048px x 1048px Hashtags- Dont overdo Post on a consistent basis

    #schedule

    Best Practices

    Tweet your questions with #HootsuitePro

  • Increase brand, product or service exposure

    4. Awareness

    Employees Brand ambassador Credible source

    Influencers Reach out to a new set

    of audience

    Tweet your questions with #HootsuitePro

  • Awareness Example

    Herschel Supply - Retail

    Encourage user contributions

    Discover great influencer on social

    Travellers use #WellTravelled to

    share their travel experiences

    with Herschels backpack.

    Tweet your questions with #HootsuitePro

  • Identify your engagement rates, followers growth and success of content

    Tool to help: Iconosquare from App Directory

    5. Measure

    Tweet your questions with #HootsuitePro

  • Branding - Am I on brand?

    Audience - Who should I talk to?

    Content - What should I post on Instagram?

    Awareness - How to gain exposure?

    Measure - What is my social ROI?

    Checklist

    Tweet your questions with #HootsuitePro

  • Q & A

  • Thank you!

    @Hoot_EllaBadis

    Join the conversation using #HootsuitePro